What Does a Home Party Look Like Going into 2015?

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If you are new to direct sales, or just curious, what a home party is, there is no need to look any further.   But the definition of a home party is continually changing, just like everything else.

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In Home Party

If someone is having an “in home party” chances are they are inviting you and everyone else over for a chance to see the product and then make a purchase. Expect to be there for two to three hours depending on the product, if you want to visit, or other variables such as starting late or having to wait your turn to order.

Sample Event

Sometimes instead of a party you will have a hostess that would like you to come over and show them a few products. Maybe these are seasonal items or newer products that she has not experienced yet or she wants your opinion on what you recommend. These are much more casual, she might have one or two people over but these are people who have already tried and enjoyed your products but are not comfortable ordering just through ta catalogue.

Facebook Party

With Facebook allowing you to have event pages, many people are opting to do their party online. You are invited to an event and you go to that event page at the correct time. The hostess might say something briefly but then the consultant takes over and basically posts her presentation.   Hopefully she has typed it up before hand to make it go a bit faster and then people can ask questions on each topic as they have the chance.

Hybrid Catalogue Party

While a catalogue party isn’t necessarily a home party, many consultants will give their hostess a few samples or products for them to take around and get orders. This gives people a chance to experience the product if they have not done so but the consultant does need to trust the hostess a bit more to get her products back. Typically this is not an issue.

I find that these types of events are more popular than they used to be as people are busier. They do not want to spend an evening out of their lives at a sales type event, especially if they already know what they want.

 

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Pull vs. Push Marketing

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All marketing strategies come down to two: Pull marketing and Push marketing. Pull marketing means that you use advertising and promotional methods designed to entice, or pull, a prospect into buying your product or service. You make them WANT to buy it. Some ideas are “buy one get one free,” or “half off.” You increase the urgency by making it a time limited offer. Pull marketing is more pro-active than push marketing.

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Many people see the advantage of pull marketing. Rather than “snowing” your customer into buying your product, you’re presenting the facts about it and inviting them to come in and try it out. It seems much nicer to do it that way.

Push marketing uses a strategy that’s geared toward making your marketing and distribution avenues want to promote your product for you. Consumers rarely see this marketing. It can include such things as bonuses, kickbacks, or wholesale discounts. It’s all about getting the retailer to promote your product over a competitor’s product. Another form of push marketing is getting the customers to “push” your product by offering incentives for them to tell others about it.

While some business owners prefer one over the other, it should be noted that nearly all really good advertising campaigns use a portion of both. Almost all products can be effectively marketed with either pull or push methods, or a combination of them. Whichever you choose, the important thing to keep in mind is to stay in control of everything and act on your decision immediately.

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Tips to Direct Sales Success

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You can have success in your Direct Sales Business if you follow a few basic steps. Naturally you should pick a business that you are passionate about  with products that you have used.

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It is important to make sure the business you choose is product centered, has great associate support, and is established. Unless you already have track record of proven success with a direct selling business, stick with established businesses. Once you make this business successful you can always try out a “start at the bottom” deal.

While a lot of people will say it does not matter, picking the right person to be sponsor or up line does matter. Especially if you’re new to running a direct sales business. You can succeed without them, but it will help.

Pick someone who is established, has been with the company for awhile,  earns their full time living via the company, and who will help you.

Yes, you are going to be new and you want new people to sign up with you, but having a great up line with experience will help you get ahead of the pack.

You should have a special place for your business. If you cannot have an actual office, then have a space that means “work” , so that you can transition easier between work and home life.  You need a work space, or desk, computer, paper, and typical office supplies and tools.

Create a business and marketing plan.  You do not have to reinvent the wheel, and in fact you should not. You should read, memorize and get to know all your training information from the company. Also, you should follow the steps suggested for the most success. These are steps that someone else followed already, and had success, use them.

Schedule your business.  It is important for your family and the health of your business to have clear working times. Yes, it is flexible, but try to carve out specific times to work whether it is one day a week, five days a week, or just a few hours a week. Schedule it, and stick to it as much as possible.

If you follow these suggestions you will be successful in your direct sales business. Do you have some tips to share about being successful with a direct sales business? Let’s hear them!

 

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Uniqueness is Crucial with Online Direct Sales Promotions

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When you join a Direct Sales company, no matter which one it is, you may feel like just one in a crowd of many hundreds, possibly even thousands, of consultants. If there are several people from the same company in close proximity, being unique in a sea of many is crucial for your online direct sales business.

Be Unique

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One way to make yourself stand out from among the crowd is to have a webpage associated with the parent company that you’re working with. You may have already been given a company webpage, but everyone has one of those. The name of the game is being unique, and a company page doesn’t say that.

Before purchasing a domain name, however, read up on your company’s rules for online marketing. You don’t want to do anything that will jeopardize your standing with them. If they don’t have a problem with it, by all means, create your own web page.

Optimally, you should already have a domain name picked out before you start your business, but don’t feel locked in to having the company name as part of it. In fact, you can choose something different from the company name so you can keep the domain if you ever separate from them. Come up with some ideas and then see if they’re available. Don’t be afraid to purchase more than one if you really like the name. If at all possible, try to find a name with a dot com extension – not that they’re any more valuable, but they’re more recognizable and easier to remember.

After you have your website domain purchased, you can begin to fill it with unique information. Don’t use only the information provided by the company. Add other value to the site, as well. If your company sells cookware, why not include great recipes that can be made with that cookware. If your company sells toys, provide articles that extol the virtue of playing with those particular types of toys. The options are endless and are only limited by your imagination.

OK, you have a domain; it’s filled with original content that compliments the product your direct sales company has to offer. What else can you do to stand out in the crowd? What else will make your online presence unique from the many other consultants or associates? Why not try adding audio or video to your website?

If you have spent any time at all on the internet, you’ll have seen the popularity of websites such as YouTube. Audio (podcasts) and video (webcasts) files haven’t been added to very many business websites yet, so if you put one on yours you’ll be seen as an innovator – someone to emulate as the popularity of the business tool expands. Besides, as well as being able to communicate with your team and prospective customers on a different level, podcasts and webcasts are just plain fun.

Regardless of the fact that you are running a direct sales business and have been given the same training and tools to do so, you don’t have to be like everyone else in the company. There are ways to make your online direct sales business stand out. Create your webpage with your own domain name, provide great content that will drive people to your site, and then add audio or video segments for your customers and team members to enjoy. You’ll be glad you took the initiative and decided to be unique.

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Ways to Use the Internet to Promote Your Business

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One important tool for any direct sales business is the Internet. Using the Internet enables you to reach a wider audience than your neighborhood which can result in additional sales. There are a few good ways you can build your direct sales business online.

Using the Internet to Promote your Business

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The first step is to build a website that lists the details of your business as well as your contact information. You can do this yourself or you can hire someone very inexpensively using a freelance bidding site like oDesk or Fiverr. You should put the address of your website on your business cards and flyers as well plus anywhere else that you think people might see it.

Next, you need to promote your business online. Submit articles to article directories using product names as clickable links back to your site. This will help you gain ranking in search results. Join forums related to your products and always put a link to your site in your signature in forum posts and emails. Then post on forums frequently to build up trust and drive traffic to your site.  The more that people see your name and your website in front of them, the more likely they are to actually visit it.

You can also host online parties instead of doing party plans the traditional way. This usually involves booking a chat room and inviting friends and other interested people to join. You can play word games such as unscrambling the names of products or have guests search your site for product information and award a prize to whoever finds it first. Toward the end of the party, open up the floor to questions and then take orders.

If you have a decent budget, you can also promote your business using paid advertisements online. This can also be helpful if you want to recruit people for your downline for a multilevel marketing company.

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How a Blog Can Help Grow Your Direct Sales Business

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Having a website for your home based business is almost a necessity in today’s high tech, internet-crazy world. Having a website might not be enough, though. Take a look to see how a web log, or “blog”, can help grow your direct sales business as well.

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Many direct sales businesses offer their sales associates a website that links directly back to the parent company’s site. You might even have taken a bold step and chosen to purchase a domain name and created your own business website. Those are both good ideas, but perhaps you should also add a blog to your arsenal of online marketing tools.

You want to use every available option when promoting your direct sales business, whether offline or online. You wouldn’t think of starting a new home business without purchasing business cards. Why would you consider having one without using a blog to help generate leads and possibly recruit new team members?

A blog can be effective for promoting your business. It can also help you meet new prospects, either as customer or as part of your downline. Blogs can also be a creative outlet when you’ve had to deal with the restrictions of some direct sales companies. A blog can truly help your business reach a new level.

Before you jump on the blog bandwagon, however, you need to read and understand your company’s policy about using the internet for marketing. If they do not allow personal internet advertising it would be better to set this idea aside. Use whatever means they allow to do your marketing.

Consider your goals for having a blog and write them down. Know what you want to accomplish with your blog before you write your first sentence. Think about the people that will be reading your blog, usually your prospective customers or downline, then design your blog with them in mind. Find an area to focus on – whether sales, recruiting, or training – and build your blog around that focus area.

Blogging about your direct sales business gives you an outlet to discuss new products and specials that will be coming up, and gives your team members and customers a sneak peak at new items before they are available. Blogs also allow you to share things that may be related to your business but not a direct part of it. For instance, if your products relate to cooking, use your blog to post recipes for your readers to enjoy. Try to remember who your target market is and provide them with things they will find valuable.

It is easy to see why blogging has become so popular. Millions of people use their blog to express themselves every day. Why not take advantage of this tool and use it to help your direct sales business grow? All it takes is a little bit of time and thought, and a desire to offer your customers and team members another outlet to success.

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Seven Tips to Get More Bookings at Your Next Direct Sales Party

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Hosting your first demonstration, or home party, for your new direct sales home business can be daunting. You hope and pray that someone will be interested enough in your products to purchase them, of course, but you also hope that you will get at least one future booking. Using these seven tips may help you to get more bookings at your next direct sales party.

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1. Exchange shows – chances are you know other people who have direct sales businesses. If your goal is to book another party, ask them to do it and then tell them that you would book a party through them in return.

2. If the school doesn’t object, leave a catalog or two in the teacher’s lounge where your child goes to school. Teachers are always on the lookout for bargains and things that will benefit their children. If you sell educational toys or items, you may be able to obtain more than one booking.

3. Leave brochures or catalogs in the waiting room at your doctor’s or dentist’s office on your next visit. Also leave a copy with the receptionist or ask if you can leave one in their lounge.

4. Check with your local Chamber of Commerce to see if there is a Welcome Wagon for new people moving into the area. If there isn’t a Welcome Wagon, ask them if you could leave a stack of brochures or business cards to be placed in welcome packages for new citizens.

5. Send catalogs or opportunity literature to people chosen randomly from the telephone book. Make sure to keep a record of everyone that you have sent this information. If you choose to try this tip in the future, you want to send the information to other people.

6. Begin your demonstration by mentioning to the guests that the hostess will be receiving free gifts for having the party. Also tell them what the hostess is working toward and exactly what she needs to receive that item. Don’t be afraid to boldly ask them to book a party to help the hostess reach that goal.

7. Make the suggestion that by booking a second show in the future, the hostess will be guaranteed an opportunity to see and try new products as they are released. This is particularly effective if your hostess last held a show in the spring. Hosting a party closer to the holidays would help her save money on her own holiday shopping.

These seven tips for getting more bookings at your next direct sales party are just a drop in the bucket. Take a few minutes to think of other things you could do to get bookings. If all else fails, ask family if they will host a party for you.

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What Are Your Goals?

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No matter what activity you are involved in – trade show, home party, recruiting session – it’s important to set goals for the event.  Its part of how you evaluate how you did as well as set your goals and plans for the next one. Of course, not every event is going to be the same but it will give you some ideas. You can always adjust your goals.

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Party Goals

You should always have a goal of having enough sales to qualify for a party. If your company calls a party $150, then you should be setting that as your sales goal, at a minimum. Personally, I prefer to set my goal to $200 to $300.   If you know what the average order size is, you know how many people need to be in attendance for that to work.

I always set a goal of booking 1 party and having one person talk to me about the opportunity. It could be from someone who is not in attendance; I have had people tell me a friend is interested and I have left information to be passed along.

Trade Shows

When I attend trade shows, I have a goal of at least 2 party bookings and 1 recruit. I typically have a sales goal which is enough to cover the cost of my table. If I can get the bookings and they hold though, that is a success as the parties should easily cover what my table cost and it should net me future sales in the future due to bookings.

Adjusting Goals

Now, adjusting your goals may not be a good thing unless you are adjusting them up. But do not set them too high or you may end up disappointed.

Party Goals

If you arrive at a party and see 20 attendees, it can be tempting to upgrade your goals to $500.   Unfortunately, that may not work as maybe a lot of the attendees just came to see the new baby the hostess had or her new house.   On the other hand, if only three people show up, you could still get a $500 show as the three attendees need to restock their supplies.

Trade Shows

Trade shows are so unpredictable that I don’t think it is wise to adjust these goals no matter what. A lot of people come out just to see what is going on or to visit a friend who has a display.

Ultimately, what you get out of an event is up to you. If you sit back, and don’t interact, you are not likely to get anything. But if you engage, you should make your goals and more.

 

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7 Tips To Create A Confident Sales Image

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Confidence is of paramount importance when it comes to making sales. You not only have to convince people that you’re confident in what you’re saying but also what you’re selling. The best salespeople are able to convince people to buy products that they don’t even particularly like or need, simply by using persuasive powers and personality, whether it’s hard or soft selling. 2102027_blog

If you’re suffering from a lack of confidence or you want to appear more confident in your day to day role in sales, here are 7 simple tips:

  • Look the part: The way you look speaks volumes in sales as research indicates that we as humans form an immediate snap judgement of others within seconds of setting our eyes on them. It’s important to dress professionally and to look smart and clean. Take care to present yourself well, keep your hair and facial hair trimmed and stick to outfits that are appropriate for the scenario; you don’t have to wear a tuxedo every day, but if you have an important meeting, it’s essential to dress appropriately and opt for a smart ensemble.
  • Smile: Smiling enables you to build bridges with others instantly and it can really have a positive impact on the way people perceive you, as well as helping to break the ice and settle any nerves. If you’re not confident with your smile and you feel that it holds you back, it may be worth thinking about having cosmetic dental treatment. Faster, straighter smiles can be achieved through discreet braces, such as Damon Braces. Nowadays, treatment is more affordable than ever before and even an hour in the dental chair can make an amazing difference to your image, as well as your confidence.
  • Be prepared: If you are well-prepared for a presentation, a sales pitch or a meeting, you will feel more confident and less anxious. Take time to go through your presentation, read it aloud and have a think about how you would answer potentially tricky questions.
  • Maintain good posture: Your posture has a significant influence on the way you portray yourself. Keep your back straight and your shoulders back, hold your head high and relax; this will make you look and feel more confident. Avoid slouching or hunching your back and shoulders, as this can make you look disinterested or shy.
  • Talk slowly and assertively: Take your time when going through a presentation or answering questions. Talk slowly and clearly and add intonation and enthusiasm to make what you are saying sound more interesting.
  • Think positively: You can be your own worst enemy when it comes to confidence, so give yourself a break, focus on the positives and do your best; that’s all you can do. If a pitch doesn’t go well, it’s probably not the end of the world and you can learn from the negatives; try not to beat yourself up and set goals to improve on areas that are not quite right in the future.
  • Don’t be afraid to inject some personality: Many people in sales are outgoing, driven and ambitious and you shouldn’t feel afraid to inject personality into the work you do. In many cases, it’s a matter of standing out from the crowd and making people believe in you and what you are selling, so be confident and energetic, think outside the box and believe in yourself

 

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Creating Your Brand with User Names

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Have you ever thought about how the username you set up for yourself talks about you and your brand? I’m not talking about the name you might use within your companies website or any forums they have, but on other sites where your potential customers see you.

Username for a userpage

Username for a userpage (Photo credit: Wikipedia)

Let’s say you decide to go on a forum to promote your product. First of all, most forums have rules about self promotion but we are going to ignore that for this instance. this example also assumes that it is a forum with all sorts of information and discussion so where you are posting about your business is just a small part of the forum itself and may not actually be seen by that many people.

What type of username should you set up for yourself?

  • Name
  • NameLocation
  • NameProduct
  • ProductLocation

I am going to say that the last one is the one you want to go with or some similar combination. But you need to make sure that whatever you pick is going to be unique enough that you can get it on whatever site you sign up for. This is now going to be a part of your brand.

But, before you decide on something, you may want to check some of the popular social media sites to see if you can get that for your username as well. Even if you have no clue how to use that particular site, or if you even will use it, grab your name before someone else. You may want to consider registering that URL as well as those can be very difficult to get.

Some samples of usernames:

  • AmyCandlesUSA – This username is way too general and likely is already in use.
  • AmyCandlesCO – Not too bad as we know Amy sells Candles and is in Colorado.
  • COCandles – This might be a bit easier to get on the various social media sites.

It is always best to get an ID that you can use everywhere. Even if the site you are using does not allow you post that you are selling something, they may allow you use to a tagline or a signature where you can include your selling information.

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