Five Ways to Motivate your Team

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If you have built a multilevel marketing sales team, you have probably noticed that their performance increases when they feel more motivated. Here are five good ways to light a fire under your sales team to increase revenue for everyone.

Send motivational letters and emails.

One great way to keep your team motivated is to share stories with them of others in the direct sales business who have been successful. Everyone feels more confident when they see that other regular people who they can identify with can achieve something great.

Encourage some friendly competition.

Offer a gift or bonus to the first team member who reaches a particular goal if you want to foster a sudden growth spurt. If you’re trying to encourage long-term growth, set a date in the future and offer the reward to whoever sells the most by then.

Meet with team members one-on-one.

Make the effort to meet with each of the members of your sales team individually so you can get a feel for their specific strengths and weaknesses. Listen to their concerns and try to get to know them. Some direct contact with the leader can help build a good rapport and increase their desire to be successful for both of you.

Break up your team into smaller groups.

If you have a bigger team, it might be helpful to break the group up into mini-teams so each member has a very close network of support.

Create performance charts.

Compile data from all your team members and create charts to show growth. You may want to do this anonymously if protecting sales figures is important, or attach names so the top earners can feel more rewarded. Most people find that viewing data graphically gives a better feel of the big picture and it can become a sort of “game” to try to make the chart grow.

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Keeping in Touch With Your Customers Using Technology

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When you are involved in direct sales, keeping in touch with your customers is an excellent way to ensure that they will book parties with you and purchase your products on an ongoing basis. The Internet provides those who run direct sales businesses very simple and convenient ways to stay in touch with their client base. So just what are some ways that you can use the technology of the Internet to keep in touch with your customers?

Blogs

You can start a blog to keep in touch with your customers. A blog is basically an online journal and a great place to inform people of your business. With your blog, you can include informative articles relating to whatever product you maybe selling, keep your customers informed of product specials that both your company and you personally are offering and allow them to make comments about your posts should they have any questions. Blogger.com is a popular place for many to start blogs.

Forums

You could start your own online forum to communicate with your customers. It is really quite simple to start your own message board. You can start different forums to deal with customer questions on specific products, customer complaint issues, product specials and even a forum where you can chat with your customers about any topic.

Yahoo Discussion Group

Starting an email discussion group like the ones available through yahoo is yet another way that you can keep in touch with your customers. You can make your group available for discussion or use it to release a monthly or even weekly newsletter to inform your customers about your business.

Mailing List

Starting a mailing list is yet another way that you can use the Internet to keep your customers informed about the goings on of your business. Just make sure that before you start sending out information about your business to your mailing list that you pay close attention to what would be considered spamming.

These are just some of the great ideas for using technology to keep your customers informed about your business. Utilizing the convenience offered by these tools is a smart way to build up your business.

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Effectively Using Social Media in Direct Sales

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Social media is definitely one of the most powerful tools that a marketer has at their disposal, and an even better tool for direct sellers because like direct sales, start-up costs are either free or very minimal. Utilizing social media means that you have the ability to reach thousands or even millions of people at no cost. The problem is that 99% of the time, social media is being used inefficiently, and it just ends up being a waste of time.

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So the question becomes: “How to use social media efficiently and effectively in direct sales?”

1)      Choosing the channels that are most effective for your product

One of the most common mistakes is the idea that more is always better. Many people in direct sales embrace this philosophy and think that if they scream their message through 10 social media channels instead of 1, that they will be 10 times more effective. The truth is that while using more channels isn’t always a bad thing, just using more channels for the sake of having more is definitely a bad thing.

Each social media channel has its own strengths and weaknesses, which will help you select the right social networks to use. For example, if it’s a product that you need to demonstrate or show a visual proof for (for example a guitar or instrument), then Youtube is going to be a great option. If it’s a product set like a clothing line that is constantly releasing new products, then something like Instagram is going to be a better fit.

So first, analyze the products you are selling and the market you are selling to and focus your time on the social channels that are going to produce the best results.

2)      Separate channels based on the messages you are sending

This is especially important for situations where you are trying to both sell products, and get people under you to sell products (so that you benefit from their sales as well). In situations like these, it’s important to realize that there are some people who might be interested in the products themselves but not selling, and others who might like to sell but have no desire to purchase the products.

To do this you need to split messages into separate channels based on what you are trying to accomplish. A lot people see their close friends as a pool of potential sales colleagues, so a channel like Facebook is probably better for recruiting efforts. This allows you to take channels like Twitter and Instagram that are less personal and really leverage those to make direct sales.

3)      Separate Your Personal Channels from your business channels

This is the single biggest mistake that direct sales professionals make. They spend time screaming on their social media channels about other companies, or idiot drivers they see on the road, or general bad experiences…and then they try to post about their products. There is absolutely nothing wrong with venting or posting personal feelings or experiences on social media, that’s one of the reasons it’s there. But if you want to be a highly effective direct sales professional, then every post, photo, video, etc. has got to be about building the brand in some way. There just isn’t room for personal posts mixed in with business posts. You will alienate people, lose followers and attention to the brand, and ultimately just waste your time.

These aren’t brilliant points that dive into the deepest depths of social media, or that will let you sell a million products this year just using these tips. However, these are mistakes that most people in direct sales make on a daily basis. If you can simply inject these 3 principles into your social media strategies, your direct sales business will definitely be more efficient and more effective than it is now.

Author Bio

Patrick King is a Search Engine Marketing Manager for Premier Laser Spa. In addition to that, he is a highly respected business consultant who works heavily with direct sales professionals in developing their start-ups and taking their companies to the next level.

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Five Tips For Talking to Prospects in Person

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When you’re a part of an MLM business, you need PEOPLE to help your business grow. The only way to get these people is to make them as wildly interested in your business as you are. This requires talking to them in the right way. Following are five tips for talking to prospects in person and turning them into successful recruits:

1. Put yourself in the prospects’ shoes. See things the way he, or she does. Consider what you’re hearing about their finances and other important factors that will affect a successful recruit.

2. Identify with the prospects’ interests. Be ready to explain what your prospect will get out of joining your company. This is the bottom line for them. They’re not interested in being sold on a business opportunity.

3. Approach prospects the way YOU would like to be approached. Think back to the person that recruited YOU. He, or she, must have said SOMETHING right or you might have walked away without looking back. Remember that when approaching each new prospect to increase your chances of a successful recruit.

4. Ask the right questions. If you ask enough questions, the prospect will be doing the majority of the conversation. Listen to what he, or she, is saying to you because, in essence, you’re being told HOW to successfully recruit this prospect.

5. Look your prospects in the eyes. Looking them directly in the eyes gives a feeling of confidence and helps you appear sincere and honest about everything you’re saying.

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Are Parties Necessary for Direct Sales Success?

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People who are considering a home based business in direct sales begin to think about companies that use party plans as a means to generate income. Party plans encourage prospective customers to host a party in order to earn free or discounted products. Are parties necessary if you want to work in direct sales?

Not all direct sales companies require their associates to conduct parties. In fact, some direct sales companies don’t require parties at all. You may want to look further into companies offering a different plan for marketing if you are not comfortable talking to crowds of people.

Melaleuca, Avon, and World Book, among others, do not require a party plan. So, are they necessary for success? Obviously, the answer is no. Even people that are associated with party plan companies can succeed by using other marketing plans. It happens every day, you just have to do some research and determine what the other options are.

Direct sales success really depends more on you than on the method of marketing the product to potential customers. If you don’t believe in the company and the product, it doesn’t matter what you do – you won’t be able to make your home business a success. Here are some ideas to help you succeed whether you’re using a party plan or not:

1. Familiarize yourself with the business manual you received in your start-up kit.
Make a list of questions you have and then contact your upline sponsor as soon as you can. Understanding what is expected of you, what you can and cannot do to market the product, and how the company will pay you will make all the difference in how you conduct your business.

2. Follow the instructions given to you during training.
Most likely you will be told to make a list of everyone you know. This will be your master list, the first people you will contact about your new business. If you don’t complete this task, you’re not going to do the rest. Swallow your pride and ask for your money back. This company is not for you.

3. Begin networking with other business owners.
Join the local Chamber of Commerce and get plugged into regular meetings. You must promote your business if it is to grow, and networking with other business people is a great way to let others know about your company.

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Why Every Business Should Use Email to Increase Sales

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Over the years, email has proven itself invaluable to raising businesses’ sales. Many of today’s biggest companies began on an email base, in fact. An extremely widespread and inexpensive form of marketing, it even allows businesses to track the results of their ads. For these reasons, every business should use email to increase their sales.

Everyone has an Email Account

Nearly everybody owns an email address. Students and working people often check their email daily, and everybody with an email address checks it from time to time. The number of people that email marketing extends to vastly outnumber the numbers that billboards, radio advertisements, and TV advertisements reach.

Quickly Track ROI

Another benefit is that email marketing offers one of the easiest forms of ROI to track. One dollar spent in sending emails can return up a direct profit due to its ability of sending custom, client-tailored messages for new subscribers or frequent buyers. This means a firm can mostly bypass billboards, radios, and TVs advertisements, which cost thousands of dollars yet only permit a very simplified, brief explanation of a product, unlike an email with pictures and links.

Tailored Campaigns

Email marketing means more direct opportunities to motivate people to buy. To take full advantage of those opportunities, a company should track the results of various emailed ads, observe which ones bring the most clicks, reads, and most importantly sales, and improve the less successful campaigns.

Knowing how to craft an email ad, however, calls for a little thought. Experts consistently advise companies to relativize email advertisements (especially the subject line) to the individual, wisely stating that people tend to respond more when they feel a company is going to them, rather than asking them to come to the company. The experts recommend targeting emails based on interests, purchase history and how often the customers have engaged with past emails (e.g. a clothing store that is tracking buyers that bought shirts would do well advertising shirt sales in emails or relevant accessories such as scarves and jackets).

Advertise Deals

In addition, coupons and discounts can incentivize a reader to subscribe, and drum up interest from current subscribers as well. A business that acts like it is giving something earns popularity and increases its sales. Sending such emails on holidays and weekends, some say, bring special business, but they help year round, too.

Control of Messaging

Lastly, focus on the text of the email, as many email recipients install picture-blocking software. So pack the most important information about a product into the first two sentences, and, when including links (a useful idea), incorporate them into the text, not only into the pictures. Following these tips pays off. One company reports that, over the course of a month, 94% of their email recipients spent money at their car shop. And a shoe business raised sales on a particular shoe by 700% with a course of emails. Numerous additional success stories exist; to see them, visit the following link: http://www.marketingsherpa.com/article/case-study/
Widely used in mass marketing, email marketing effectively and quickly raises sales, and allows businesses to have one on one catered interactions with their customers every step of the way.

Bonnie Mahan is the owner of Skyvertising.com, a leader in aerial banners.

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How Can I Choose a Legitimate Direct Sales Company?

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Once you have decided that you’d like to get into the direct sales business, you face a daunting task: choosing a legitimate direct sales company. There are so many of these companies to choose from that it can be hard to know where to begin. If you want to choose a multilevel marketing company, some research is in order.

Choosing a company that has a good reputation in your area is one way to stack the odds in your favor. If you know anyone who is involved in party plans, either as a host or as a customer, start asking some questions. Try to get a feel for which companies are well-known among your group of friends.

One good way to decide if a company is worth your time is by asking your contact if you can attend a show or party in your area before committing to the job. This should give you a better feel for how everything runs and also enable you to talk to someone who is actually working for the company.

You might also want to do some investigating. A search on the Internet should glean plenty of information about the company you are interested in. Although people can certainly post false information on the Internet, look for a general trend of either positive or negative comments.

You can also contact the Better Business Bureau (BBB) to find out if any complaints have been lodged against the company in question. The BBB can’t tell you if the company is legitimate but they will be able to tell you if they have received complaints about them. If you are unsure, you can also check with the Direct Selling Association to see if the company is a member and check their reputation.

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Is Direct Sales Business Right For You?

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Owning a direct sales business isn’t for everyone.  Some people just don’t have the necessary drive to succeed.  However, using these five points you may be able to decide if a direct sales business w Why should someone shop with you instead ould be perfect for you:

1.  Be your own boss. You’ve worked for others long enough.  You’re ready to strike out on your own and start your own business.  Be sure you have done some research about what owning your own business entails before charging forward with your plan.  Know how much your initial fees will be, how many other associates are in your area, and what kind of compensation plan is available with the company you choose.

2.  Success breeds success. Someone you know may be working in a direct sales company in a different town from where you live. She’s very successful at what she does and her enthusiasm is contagious.  She invites you to be part of her team, but take your time making a decision.

Before you sign that contract and pay for your start-up kit, do some research to see how successful she really is, as well as doing some checking on her upline.  If you find that they have a successful upline that is supportive of her, as well as a satisfied downline, perhaps now is the time to sign on.

3.  Belief is important. You have found a product that you feel is perfect.  It does exactly what it was advertised to do, and it is something you can’t see yourself doing without.  In fact, you’ve told all of your friends about it because it’s so good.  If this describes you, you may have found the perfect direct sales company to work with.

You must love the product your company offers in order to be successful at selling it.  This is the first, and most important, decision to make before choosing a direct sales company.  If you don’t love, use, and believe in the products you sell, it will be evident to those you approach.

4.  Do you love it? If the direct sales company you are considering is associated with an activity, is that activity something you’re passionate about?  Having a passion about scrapbooking, cooking, or whatever the activity, will help your customers see that you’re trying to share something with them rather than trying to “sell them something”.

5.  How flexible are you? Are your children at an age where they don’t need you quite as much as they used to?  If you have some flexibility in your schedule, direct sales might be a viable option.  Not only can you choose the days and times that you work, you also have some degree of control over what you earn.  If you are serious about growing a business, you are only limited by the amount of time and effort you use to do so.

If you think you have found the direct sales company that you can get behind 100%, congratulations!  Take your time learning all you can learn and then step out into your new life.  You may find, after doing your research, that you and direct sales are perfect together – a match made in heaven.

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How to Know Which Direct Sales Business is for You?

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geralt / Pixabay

As you’ll be spending a lot of time with your direct sales business product, or products, a good way to know which business is for you is by how you FEEL about it. The business you choose MUST be one you’re passionate about. If you’re not, boredom will set in.

Another consideration is how much the startup costs are. They need to be affordable to you. Also, keep in mind the amount compared to what you’re going to get for it.

A huge factor in your choice should be what your commission rate will be. You’re not in it just for fun. You want and need to make some decent money in this direct sales business. Don’t choose a business where you work constantly for only a small commission.

Will you be compensated for building a downline? If not, there’s no real incentive for you to try to recruit others into the business. You’ll want a company that rewards you for bringing in others.

Find out ahead of time how much control you’ll have over what you sell. Do they have a set price or can you decide on what you sell it for? Can you choose how you’ll sell you product? You may want the freedom to do these things.

You’ll want to know if any sort of training will be provided by the company or if you’ll just be sent on your way. Most people don’t enjoy flying by the seat of their pants. Company support is important.

Consider these things before making the commitment.

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Should You Get Your Own Domain Name?

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Owning a direct sales company is one of the most well-known avenues for helping to generate extra income for your family’s budget.  A major benefit of working with a direct sales company is that, quite often, they provide you with a free website to send prospective team members.  While this company website might do the trick in a pinch, if you want to see your sales and your team explode, consider purchasing your own domain name.

Why would owning your own domain name be a good idea?  There are actually several reasons.  Here are six reasons to consider before deciding to purchase a domain name or not:

1.  It’s simple to remember. As an associate of a direct sales company, “your” webpage will lead prospective clients to the company, using a URL similar to this: http://www.parentcompany.com/yourname.  If you purchase your own domain name, your website address would look quite different: http://www.yourdomain.com.  It is much easier for a prospective customer or team member to remember the second domain name.

2.  It sets you apart. Choosing your own domain name allows you freedom to add your own personality to your business.  You’re not required to maintain the company’s status quo if you have your own name.  Your business reflects you and helps you stand out from the crowd.

3.  You know how you’re doing. If you have your own domain, you can track the number of visitors to your website, and you know how they’ve found you.  You can try different marketing campaigns and see which one is bringing in the most traffic. Having a company website doesn’t allow you this option.

4.  Give them something extra. Having your own domain name, as opposed to a company website, also allows you to offer your clients and team members extras.  Do you want to provide content to help your team members?  Consider writing articles that will give them tools to grow their business.

5.  Multiple emails come in handy. Just imagine, instead of having all your company email coming to one address and having to plod through each and every one, you could have an email address to match each function of your business: one for those requesting further information, one for a newsletter that you’ve started, one for comments/suggestions, and one that’s dedicated to team members only.

6.  Who do you want to benefit from all your website traffic? If you do spend a good deal of time marketing your business and people go to your company’s website, who will be the one to benefit most from it?  Your parent company, of course!

Having your own domain name, however, lets you have prospective customers and team members go to your personal website first. If they would like further information, you can link to your company website.  By doing this, you will have gotten “first dibs” on the prospect rather than their having to search a large website to find you.

While these six reasons for having your own domain name for your direct sales business aren’t the only ones, they are something to consider before you choose to “just” use the site your company has provided.  The reasons for having your own domain name are varied, but ultimately the choice is up to you.

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