As with anything, you have to learn to work with it and how to market yourself properly. But if you do it right, you can do well with social media in your business. People can search Facebook for things, once of which is a company. Personally, I have had a few teammates find me on Facebook, and a few customers. Some people can put up a post that they are having a sale and collect several hundred dollars in sales, while others might sell one item. But the more you put yourself out there, the more likely you will be successful.
I know, this isn’t a concrete answer, but there is no magic formula that works for everyone. I will try things that my team does, and they get results, and I don’t. And they try things I do, and I get results and they don’t. As much as a person hates to call it luck, sometimes it’s just a matter of the right post at the right time.