This book is all about advertising – outrageous advertising! If you are stuck on things you can do to advertise your business and you want to make sure you get noticed, this book has some great ideas and tips to help you be successful. From tips to ways to use the white space on your current mail outs or how to write attention grabbing headlines, you will find it in this book.
The thing I like about this book is that Bill gives you specific examples of what he has done in the past as well as how they worked out for him. He also provides examples of what others have done with their business and how well they worked out for them.
Even if you are not doing snail mail advertising, a lot of these concepts can be used in the online world, and I would imagine they should be just as successful. This is especially true of topics such as how to create headlines and how to get more responses when you do send out an advertisement.
As I am writing this, I have only gotten through half of the book due to many demands on my time. In looking forward, I see upcoming topics are reminding customers of your presence as this can be a big reason they haven’t purchased from you recently.
This book was published in 2009, so I am kind of surprised that there is not much focus on online advertising. This may be a case of teaching what you know, and the author may not have had a lot of Internet advertising experience.
The one thing that does concern me with this book is that some of the outrageous headlines he uses as examples could come off as spammy. But for the cost of using an online newsletter or doing a mail out, it doesn’t hurt to try them and see what types of results you will receive.
Would I recommend this book? I think it is a good book to look through and see what types of ideas you may garner from it. While its focus is not on direct sales, but advertising is a part of direct sales, it definitely has some applications that can be used to help expand your business.