Fall is coming whether you are ready or not. If you are in direct sales, it is time to start thinking about the fall and product launches and holidays. Chances are your company has had its convention already and the fall books have been released or are about to be. But is your calendar booked up for fall yet? Probably not. Use this time to lay the groundwork so you can hit the ground running when September hits.
Host a Fall Launch – If you are able to get some of your fall product before people can officially buy it, have a launch party. You might want to make it exclusive and invite only your best hostesses and customers (you could invite everyone who has ever purchased from you if your list is small but call it an Exclusive event!). Give them a present for attending, invite them to bring a guest and offer extra treats if they book their party at your event. Tell them that even if they cannot attend, if they call you between a certain time (outside the launch hours as you plan to be busy with customers then) you will still extend the same specials.
Contact Customers – Do all your customers know that your fall book is ready for ordering and the sooner the better to get their favourite items? I know my company has run out of some items in the fall season as there are surprises as to what is popular. Convince your customers to book early to avoid disappointment!
Contact Maybes – Do you have a list of people who were interested in hosting an event but keep humming and hawing and never set a date? Contact them and tell them this is the time, your fall catalogue is out and it is full of great stuff that they and their friends are going to want! Get them booked!
Offer Incentives – If you are having a hard time getting people to book/commit for the fall, offer them an extra incentive. Maybe it is something you can buy at an extra discount from the company; maybe it is extra hostess incentives. Whatever you offer, it has to have value to your customers.
Regardless of what you offer, now is a great time to get people booking before they start going crazy with all their other fall plans. This may also make it a bit harder to get them to commit, but if you can get them penciled in and then follow through with hostess coaching, you should be off to a wonderful fall season!