Preparing for your First Direct Sales Trade Show

Direct sales trade shows can be scary when you are first starting out.  If at all possible, it is a good idea to go with your upline and see what they do before you strike out on your own.  If that is not possible, here are a few ideas to help you out.

Set up a Sample Display – If you have a table at home that might be similar to the one at the event, set up your display on it.  See what you think and where you could improve.  Take a picture and send it to your upline or ask them to take a picture of their set up and send it to you.  It might be a good idea to do both of these to be even more effective.

Pack in Advance – If you leave packing until half an hour before you need to leave, you are likely to forget some very important things.  Case in point, one of my last direct sales trade shows, I forgot to print and prep my recruit packages!  Oops!  I also recommend loading your car the night before if it is possible as mornings can be rushed.

Table Cloth – Bring a covering for your table.  The first trade show I did, I knew nothing about this and I put in an emergency call to someone I knew to bring me one.  You can buy logo’d ones from your company or you can buy them from a variety of places.  Pieces of fabric or sheets can work well.

Levels – When creating your display, create different levels.  This helps to attract the eye to different areas and highlight certain times.  I like to use the boxes that my products come in and cover them up with a sheet and then set the product up on top. This keeps the amount of things I have to haul down.

Make a List – I rely on lists more and more all the time.  For this reason, I actually have a list of everything I want to take with me to check when I am packing.  I don’t refer to it as often as I would like, but if I do remember, I know I will be better prepared.

Labels – If you use reorder labels or any other type of labels, pack extra.  You never know when you will discover something on your table does not have your information on it.  I also take extra with me as then I can label catalogues if I discover one got missed or if I have other paper that should have a label on it.  That said; do not forget your business cards!

Inventory or Not – Keep in mind that some companies do not allow their consultants to sell off their table.  But beyond that, inventory can be a hot topic when it comes to direct sales trade shows.  Most people attend in order to get more bookings or recruits.  If this is your goal as well, chances are you will take minimal inventory as an incentive to get bookings but you will want to still take items so people can see them.  Talk to your upline or others in your company if you are not sure.

Direct sales trade shows can be a lot of fun.  It’s a great opportunity to network and get to know other consultants which may come in handy later on.  I also find out about a lot of events through these events.

 

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