Guest post by Sarah Howard
Social media is a new innovation that allows people to connect and interact in a new and exciting way. Businesses are quickly realizing the boundless power of social media and are utilizing it in their business strategies and the way in which they operate. So how can your direct sales business benefit from using social media tools?
Social media tools that direct sales businesses should consider using are:
You can use social media to allow clients and customers a chance to preview upcoming projects and products. People enjoy feeling as if they are part of the business rather than just another number, so give them a glimpse into how your company works with photos and slide shows. Direct sales businesses may also want to ask for feedback on sites like Facebook and Twitter before launching new features to gauge public opinion before the debut.
YouTube is a great way to show off your company’s expertise in any areas in which you excel. Don’t just tell the public what you do, show them with videos. This gives your direct sales business a unique opportunity to boost its reputation and brand. Videos are also an excellent way to get people excited about new products since they get to see first hand what they are in store for.
If you’re looking to draw more traffic to your website, sites like Digg and StumbleUpon are just the social media tool you need. Digg and StumbleUpon allow users to share and recommend content with their friends. Look into installing a widget like AddThis or Facebook’s “Like” widget that will automatically link to their site.
If you do decide to use social media tools, make sure that you create an interactive experience rather than one that is one-sided. Engage your audience in conversation, answer their questions and ask them questions in return. Let the public see that you are more than just a company or a name brand, let them see who and what they are supporting and giving their money to. Business owners should also think about adding things like coupons and special online deals for their customers. Doing this can bring in new business and keep regulars satisfied and coming back as they spread the word about your excellent service.
Social media is a powerful tool, one that every business can benefit from. Do a bit of research and see how your particular company can implement your direct sales business on Facebook, Twitter or StumbleUpon, and consider posting videos on YouTube to showcase your products and projects. Put your business out there and start socializing.