Chances are, you are looking to increase your business with advertising. But are you doing yourself a favour by writing effective ads or are you just tossing your money out the window by not knowing what you are doing? If you aren’t sure, here are some tips to assist you with writing an effective recruit ad. You can use these tips to help you write a good sales lead ad too.
Name your Company – How often do you see an ad where they discuss the benefits of the company but do not state who they are? I know I have. I don’t want to contact them for more information as maybe I have had a bad experience somewhere or because I want to research before I make contact. There goes a lead down the drain.
Start Up Costs – This one is a bit trickier. One of the most common questions I get in response to an ad is how much it costs to start. With my company, there are two different price points as well as a way to earn your kit free. For this reason, I do not state that it costs X amount to join. But I do state that there are two different kits to start with or that they can earn their kit for free. Usually that gets enough interest for them to ask me more.
Quotas – Many companies have a quota of some sort. Whether it is placing one order every three months for Y retail value or it is Z value every six months. It helps to be up front about it by staying that there is a monthly/yearly quota involved. If they are interested, they will ask about. If it is something simple like submitting one order of any value every 6 months, you likely will want to say that right in the ad as people will like to know that and may put your company in the running when it wasn’t previously.
Slang – Like any industry, there is slang that those in direct sales uses. Keep that out of your ad. There is a good chance that the people who are reading your ad are not familiar with the industry jargon and it is just going to confuse them. Use plain English. If you aren’t sure if you are, ask a friend to read the ad over for you.
Come back on Wednesday to read about more elements of making a good advertisement for your direct sales business.