Monthly Archives: April 2012

Top 5 Ways to Promote Your New Business

Starting a home based business may not be as easy a task as many would think. The market is full of new competition and seasoned players. It is challenging and many lose hope. However, you can always start and run a new business in an effortless way by making wise and informed decisions. You also need to employ the right marketing tips to promote a business and enhance your profitability.

The use of custom promotional wristbands is an innovative and effective method to promote your business. They are popular and effective because you can use a custom message that suits your business to achieve the marketing goals that you have in mind. Additionally, a company logo can be incorporated in a wrist band to enhance its efficiency. Since many people love wristbands and they are products that can use efficiently over a long haul, you will always know that the marketing message has been delivered. They are also stylish and durable. Because of this, you can use them to target prospects on different occasions. They are an effective promotional tool and allow you to achieve your marketing or advertisement goals in a cost effective way.

Using giveaways is an effective way to promote a new business. Giveaways can be used during contests which are targeted at prospects to win prizes and freebies. Many people across the globe love free offers, promotions and to participate in competitions where they can win lots of prizes. They are effective promotional products in the sense that you can print a marketing message on the products so clients can know of the products and services you offer.

The use of social media is an effective and top way to promote a new business. Many people today are active users of social sites such as Facebook. In this reason, it is important to have a social page on different networks where you can reach out to target customers. Run competitions, open chats and interact with clients. Learn what they expect of you and promise to deliver services that meet and surpass their expectations. Identify a network that most of your prospects use and utilize it efficiently to promote the business.

Uses of PR and publicity methods are an excellent way to promote your business. Design an effective press release and send it to media outlets. More importantly, ensure your story has high quality content and an interesting angle because it increases chances of being included in news headlines. This allows many people to learn of the business as well as products and services you provide.

Blogging is another effective way to promote a new business. Set up a blog that will be used solely to enhance brand visibility. Communicate all details about your products, services and business on the blog. More importantly, ensure the information is factual, interesting and informative. This will help to attract more target prospects hence promoting your business in a cost effective way.

Natasha is blogger and writer, interested in various topics, currently exploring best ways to advertise and promote new business from different angles.

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Team Recognition in Direct Sales

When it comes to having a team in direct sales, it’s important that you recognize your team for their accomplishments.   By doing this, you will get them to attend any meetings that you organize as well as reading emails that you send out.

Email Recognition

Create a recognition area and list what you are recognizing them for.  I do not believe in listing numbers are everyone has different goals.

For instance:

Top Sales




You can create a variety of headings and recognition such as: new recruits, sales over X dollars, most parties, meeting various incentives (yours or companies) or really anything you want to recognize people for.

In person recognition

Depending on the size of the team, there are a variety of different things you can do.  Pick the same categories as in email recognition but you can do different things.

  • Standing recognition – This one is a good one to use if you have a large team or a meeting with several different teams.  Ask everyone to stand and then they sit when the comment is not relevant to them.  At the end, one person will be standing.
  • Gift – If you have a smaller team, or offering incentives, you can hand out gifts to those that get recognition.  I have seen leaders who give a gift to the person with the most sales, most recruits or various other categories.

If you are looking for some cute ideas as gifts, here are a few to get you thinking (courtesy of The Success Factory)

  • Trial Size toothpaste For always smiling
  • Flower seed packets For helping others grow
  • Chocolate gold coins You’re worth a million bucks
  • Chocolate Kiss You have a sweet heart
  • Stick, magnet, or glue For sticking it out
  • Lemon drops For turning around a “sour” situation
  • Red Hots candy For someone who is red hot
  • Gold stars For reaching for the stars
  • What have you used for recognition?  Does it encourage your team?

3 Ideas for Making Customer Care Calls

If you have been in direct sales for any amount of time, you know that the money is in making phone calls.  But for many people, that phone weighs a million pounds and we do everything we can to avoid using it. That said, if you want to get your business to pick up and expand, it is essential that you make calls.  Start by making customer care calls – they are not sales calls, they are just calling to see if your customer is happy.

Start by making a list of those people that have bought or hosted a party with you. This is your warm list and you can be more confident calling them to start out with.

If you are not sure what to say, here is a script to help you out:

“Hi Jane, its Sharon calling from XYZ Company.  We met at Susie’s party back in September.  I have a note that you purchased Y widget, I’m just wondering how that is working out for you?”

Depending on the response you get will determine where the conversation goes.

Ran out of product – This is pretty easy.  If Jane ran out of product, ask her if she is interested in hosting her own event and earning product free.

Doesn’t like it – Ask her what it is that she does not like.  Maybe she picked the wrong style/colour/scent or something that is easily remedied.  Depending on the situation, you may want to offer an exchange or a discount on a future purchase.

If she does not provide much feedback, you may want to move onto a different topic.  In this case, you could try any of the following ideas:

  • A new product that was just introduced
  • Information about a new catalogue that was just released

Hopefully when you get off the phone you have either gotten an order or you have a booking.   Depending on how the conversation went, you could ask Jane if you can call her again in a few months to see if she needs more product or to host.

Challenge yourself to make two calls a day.  If your calling list is short, ask those you call for a referral.  You may want to consider implementing a referral program for that reason.

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5 Simple Steps for Improving Your Sales Appearance – Part 2

Continued from Friday

Throw Away the Strong Odors

While your significant other might find that perfume or cologne to be devastating and attractive, wearing strong scents to work is never a good idea.  The risk of offending a customer is not worth the ten seconds it took you to splash on that cologne, so skip the odors in favor of possible orders.

The only time colognes or perfumes are truly acceptable are when you are a salesperson in that direct field.  Even then it is best to simply carry samples with you rather than risk a severe customer reaction.  Nothing says “bad day” more than a customer sneezing all over your suit thanks to an allergic reaction to the scent you have chosen for the day.

Be Assertive but Courteous

There is a fine line between the words assertive and pushy.  The same can be said for the words courteous and simpering.  While you do not wish to appear pushy and overbearing, you do need to be firm.  It is not necessary to pander to every single one of the customers whims.  If you feel a customer is asking for too much of a discount on a product, simply explain that you cannot make such a commitment and excuse yourself from the situation politely.

On the other side of the coin, you do not want to dissuade potential customers either, so it is important to find a solid balance between assertion and acquiescence in order to maintain good customer relations.  By offering a fair value while still holding firm to your own necessary limits, you will show customers that you are willing to work with them, while still making a profit for yourself.

Sell Yourself and Your Product

By following the aforementioned suggestions, you will quickly find it easier to sell your product, as you fall into a proper system for selling yourself without effort.  This will lead to more sales, greater productivity, and a happier customer base that may just increase your exposure with excellent word-of-mouth recommendations.


Kathryn Baughman is a writer for Franklin Debt Relief, a  leading debt reduction firm in Chicago, Illinois.

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Changes in Direct Sales Over Time

When you think of direct sales, you think of a business where you are trying to convince your friends and family to join you.  You think of that you are supposed to try and get people to come to your house and spend hours on the phone or doing other work to get sales.  And before you know it, people are starting to avoid you as they know you will constantly be promoting the business and they are just not interested.  And chances are you had to buy a bunch of product that you were not able to get rid of and it is still sitting around your home taking up room.

But things have been changing and no longer do you need to spend evenings on the phone trying to get people to purchase product or mail out a tonne of letters and hope that you might get a response.

Direct sales have also changed with the times and now there are online systems that you can use to find a lot leads to help you grow your business.  You can use search engine advertising to find targeted leads that then come to your website to get the information that they need to decide if your direct sales company is going to be a good mix for them.   Of course, you will likely need to do some work with these leads as well, but your website should give them enough information for them to determine if it something they want to pursue.

Not only can you find and recruit people completely hands off with your website, but you can also receive many sales through this method.  There are those out there that do not do a single home party or a catalogue party as they are able to get enough sales from their website to keep them running and making the income that they require.

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Keeping the Momentum in Direct Sales

Now that you are going again, are all updated and ready to party, its important to keep your business going and growing.  This can be the easiest thing to do once you start getting parties, but if you are having difficulties, do not give up. It may take a bit of time to get your business growing and busy again, but it will happen if you keep at it.

Organize your Calendar

Make sure you know when you are available for parties and when you are not.  You want to be booking at least two parties at every event you do – one to replace the one you had and one to grow your business. Even if you cannot get a hostess to 100% commit to a date, if you can get them to tentatively commit and pencil that date in, chances are it will follow through.  But if they tell you that they will contact you, you likely will never hear from them again.

Following Up

If you called someone originally about booking a party and they were not ready at that point, make sure you put them on your list to call again.  I keep a spreadsheet of all my customers and who I have called and when.  If they tell me I can call again in a few months, I will make a note of call in September – new baby.  Then, when I call, I can ask how the new baby is which impresses them and I am calling when they asked me too.

Keep Up

One of the biggest things I always tell people is to keep current on all your communications.  If you have social media accounts you should be checking them on a regular basis.  If you have an email account, you should be checking it at least daily.  If you have voicemail, you should be returning calls within 24 hours.  I have had many customers who have told me that they contacted several consultants but that I was the only one that replied.  You want to be the first response as they will likely book/buy with whoever gets in touch with them first.

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Re-Starting Your Direct Sales Business – Getting Up to Date

Most of us will stall out in our direct sales business at one time or another.  But a stall does not have to mean you quit, it just means you need a break.  This could be due to a family emergency or just feeling burnt out and needing to step back.  When you are ready to get going again, there are some things to help you make the most of it.  Note: Different companies have different rules about inactivity; make sure you are still active when you are ready to restart. If you are not, you will need to look into the rules to be re-instated.

Find out what you missed

Depending on what type of correspondence your company sends out, it may not be too difficult to find out what you have missed.  But it may be easier to contact your upline and talk to them about what information is important.  It can be difficult to wade through a few months worth of information and find out what you need to know and what you don’t.

Familiarize yourself with Product

It may be worthwhile looking at the training materials you received when you first enrolled as well as information about the products.  This is especially true if product lines have changed since you took your break and new products have been added.  Make sure you know the benefits of each product and how to sell it including upsale items.

Check your Kit

Go through your kit to see if everything that you have is still current.  If an item has been repackaged, you may want to buy an updated version if there is a significant change.  This is likely something that your upline can help you determine.   Pull out anything no longer valid or in rough shape.  Order those products that you need to have a fully rounded kit or to replace those that have seen better days.

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