Chances are you have business cards for your direct sales business. But are they working as hard for you as you as they could be? If you are not sure, read on to determine what types of jobs your business cards can do for you beyond the obvious of sharing your information. If your card is not doing any of these jobs, it’s not working hard enough and you may want to re-consider how you use your cards.
Promotion Sticker – This is a great method to use your cards as you can create whatever you want to stick onto the back of your business card. You may want to use a single time discount at a trade show – instead of having to tell everyone what it is, write it out, print it on an address sticker and put it on the back. Tell everyone who stops at your booth to make sure to check the back of the cards. Maybe you want to promote a monthly special, you could write something like “This months special: Buy X, and get Y for free!” or whatever it is. The benefit here is that you can use a box of 500 business cards for multiple different promotions without having to buy a new box each time.
Referral Card – One way to get your card working harder is convert it into a referral card as well. On the front, you would have the usual contact information but then you put the back to work. The back would state something like, “Do you know someone who would love this product and want to purchase or sell? Fill in your name in the blank provided and pass the card on. If they make a purchase/sign up, you will get a free gift.” Of course, this implies that you have some type of referral program which is easy enough to do. Note: At a party, give every guest 3 cards. Tell them to put them in their purse right away (or pocket or bra). One is for them to keep and the other two are for them to give away.
Loyalty Card – Chances are you have a loyalty card from somewhere. Buy X amount and get something free or get a discount on next purchase. Why not offer one yourself? Many printing companies have a standard one they can print on the back of your business cards. You just have to decide what the program is. Do they have to spend so much to get X amount in credit or a free product? Do they have to buy 12 of Y product and then they get the 13th free? There are a lot of different options available to you.
No matter how you use your business cards, you have a lot of prime real estate on the back that you should be putting to work for you! Do you do something else with the back of your cards that works great for you? Please share!