Sometimes it happens where your hostess is excited and she tells you that she has 10 people who are coming to the direct sales party. You arrive at the appointed time, get into the house and get your display all set up. The appointed time comes and no one is there. You and the hostess decide to wait a little bit, still no one. Getting antsy as she has all this food and no people, she starts calling around to her friends to find out that no one is coming. But there is no need to panic; this can still turn out okay!
Do a Modified Presentation
You still have one attendee – your hostess. You have already driven there, setup and booked your evening. So you may as well do your presentation for her. With only one person, it should be relatively easy, painless and quick. You know she is interested in the product or she wouldn’t have booked the party.
One on One
A great thing about this party is that it is one and one and cozy. Your hostess will feel comfortable asking you questions that she may not have with all her friends around. You can also get to know her a little bit better and share information that you may have not been able to with everyone else around.
This is where it can get tricky. Hopefully she had already gotten a few outside orders before you showed up. Now that she has seen the product, she can be a spokesperson and try to get a few more orders. If she saw a few items she had been hemming and hawing about, and decides that she wants them, she will hopefully go to the effort of drumming up more business.
It is a good idea to try and get this hostess to book another party with you. While there is no guarantee this will not happen again, it is a rare occasion when no one shows up so hopefully next time will be more successful.