When you are dealing with direct sales, such as in party planning, door-to-door product pitch, or even in a brick and mortar establishment, your appearance means everything. There is nothing that can turn a potential sale away faster than a poorly managed salesman, which is precisely the effect you want to avoid.
Here we will discuss the five simple steps that can help to improve your appearance and raise your chances of success in a sales based environment.
Dress for Your Product
Imagine a car salesperson from Ferrari walking up to you in a concert t-shirt, ripped jeans, and a pair of beat up tennis shoes. While the cars they are selling might be top of the line, their mode of dress is not a good reflection of their product. It is not only unprofessional, but distasteful to the majority of their potential customers.
While this concept may sound silly, it is a simple truth in sales. Salespeople must exemplify the reputation and quality of the products they sell, or risk a lack of sales, thus cementing their own failure. By dressing for the product they sell, they are telling potential clients how they feel about the product itself.
Know Your Product
Simply knowing the average usage information or a long list of technical terms for your product is no longer enough. In the age of the Internet, consumers expect more from a salesperson. If they want to know all the technical jargon they will Google, Bing, or Wiki the information themselves.
Impress your potential customers with direct knowledge of your product. Use the product yourself. In cases where that is not possible (we cannot all afford a Ferrari), at least test-drive the product to get a better idea of what it is capable of. Consumers are impressed by first-hand knowledge. Use this fact to your advantage and make a great impression.
Smile, Smile, Smile
No one wants to deal with a sour salesperson. Remember to keep your personal life at home and your work in the workplace. Greet your customer with a smile. This is also a good time to mention dental hygiene. Not everyone cares about perfect, straight, dazzling white teeth. However, they do care about obvious yellow plaque, coffee stains, poppy seeds, and onion bagels.
Nothing conveys a bright mood better than a smile, except of course in the instances mentioned above, in which case you are going to regret smiling if you have forgotten to brush your teeth. A smiling, cheerful, and engaging salesperson is far more likely to land a sale.
Come back Monday for Part 2!
Kathryn Baughman is a writer for Franklin Debt Relief, a leading debt reduction firm in Chicago, Illinois.