Monthly Archives: August 2013

Simple Ways to Promote Your Businesses Upcoming Big Sale

There are many great ways to promote your business, but most of them are hardly ever used by business owners. These methods can also greatly help you promote an upcoming sale.

Of course, you can choose to utilize complicated methods that are expensive to promote your business. An example of that may be a television advertisement campaign. Sure, you will reach hundreds of people daily, but the cost may tear into most, if not all, of your marketing budget.  

Promote on the Internet

The Internet has many great ways you can use free marketing. First, you need to have a website for your business. Your website is your business’ home on the Web. This will be the center of all you do. Every footprint you leave on the Internet should in some way link back to your website.

Still, there are other important things than just a website. You need to have social media accounts set up for your company, and you should also begin promoting your business and upcoming event with various articles.

Press releases

Write a few quality articles that you can pitch to magazine and newspaper editors. These guys can help you gain some hard copy exposure for your sale.

Google listing

Google is the largest search engine, and it allows business owners to set up business listings. Think of it like an online yellow or white pages. When you create your listing, you are giving Google information to help them index your company in its search algorithms. Therefore, the next time someone searches for your type of product in your area, your company and its information should be displayed on the top and your website should be displayed in the URL listings. This is a great way to help get the word out about your sale.

You can optimize this even further by writing a small text about the sale in your site’s main headers. Doing this should set it to where that is what a person will read before they click into your site from the Google page.

Decals

You can promote your business and sale around town by displaying decals on your car or company van. You can make static clings with Smartpress.com and start promoting your business by simply driving around town.

Business cards

Carry business cards with your everywhere. See if you can hand them out to people that may be interested in your products. Tell them that you are having a big sale soon.

Hopefully, these tips will help you promote your business’ upcoming sale. Use your imagination; there are many great and simple ways to promote. It just takes getting out there and doing it.

About the Author:

Madyson Grant is a small business owner who enjoys blogging helpful tips on her experiences.

Do I have to do Home Parties?

No.

While direct sales are based upon home parties, you definitely have other options when it comes to sales. The home party may be the easiest method, but it is not the only method. Here are other ways you can get sales.
• Catalogue parties
• Internet sales
• Open houses

Here are the statistics about where sales are happening, which confirms that the home party is the best method, but you can still do well with other methods.

How/where these sales occur

77.1% involve face-to-face selling.
Of the face-to-face sales:
70.4% take place in the home
3.7% are in a temporary location
2.5% are in the workplace
0.5% are in other locations
22.9% involve remote selling.
Of the remote sales:
11.4% are through the internet
8.8% are by phone
2.7% involve other remote means

http://www.dsa.org/research/industry-statistics/

Increase Sales by Getting More Parties

Sometimes it can be hard to increase your sales as people only have so much money and no matter what incentives you throw at them, they are not biting. But, if you do it right, you can get bookings from your desire to increase sales and it works, because you now have another party to get sales at, right?

When you do a party, you should always have guests writing down what they want to buy. Whether you give them a checklist, a mini catalogue or a scrap paper, they should have a writing utensil and somewhere to mark items on. Tell them to mark with a star the items they really want and a check on those they are not sure of and to bring it with them to order.

When assisting them with their order, you want them to bring their list with them and give it a quick glance. If they are already ordering everything on it, you can ask them if they are interested in getting some of it cheaper/free if they have a party. Accept their answer either way and finish the process. If you see that they have a lot of items marked, but their order sheet is short, ask them if they are still interested in those other items that they weren’t able to order and discuss with them having a party. Even if they turn you down, encourage them to keep their sheet (which should have your contact information) as they may decide later that they truly want that one item.

If you can get a booking out of this method, then you have in essence increased your sales on this party as you got another party you may not have gotten otherwise.

Product Testing

Sometimes when you get your order, there is an error with it.  For this reason, it’s important that you check everything you got when you first get it to make sure there is no issue.  Consultants are only human and they do make mistakes.

For me, there was a time that I accidentally put the wrong candle into a customer’s bag.  She called me within five minutes of leaving her home to say that she thought I had put the wrong candle in her bag.  I knew I had only received two orders and I had already delivered the second one so I called that customer, sure enough, she had the wrong candle as well.  So I was able to pick both candles up, do the swap, and move on.  It happens.  Both looked the same, were packaged the same, and were the same colour.  I should have checked the name on the box more carefully, but it is a lesson I have learnt and will move on.

But on the flip side, I have received orders where I did not think to check them and by the time I did, it was well over a month later and I didn’t feel that I had any leg to stand on (and then of course, time passes before I think of it again) but meanwhile, I have that item resting at home, collecting dust, as it is not doing what it is supposed to do so it has essentially become a paper rest.

The moral of this story is to always check out your orders when you receive them.  Check that the products are the right colour, the right scent or do what they are supposed to.  Even if you do not do it the same day, you should do it within the first week of arrival to make sure that you can exchange it if there is a problem.

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I don’t have a car right now; can I still enrol in direct sales?

You can, but it may be more difficult for you to get to and from parties.  That said, you may prefer to stick to catalogue parties or Internet sales until you have a vehicle.

If you have access to public transit, that can be a good way to get to and from, but as you know, it is not always the fastest or more efficient way to get around.  Invest in a good suitcase to help haul your stuff to and from.

Of course, you can always cab to and from, but this could get pricey and there is no guarantee you will be make your money back.  You can use these costs on your taxes though.

Can I start my own direct sales business instead of joining one?

Yes, you can, but be prepared for a lot of work and money to get it started.

If you are serious about it, you will want to do a lot of research as money will flow very quickly.  Write up a business plan o help you determine different aspects of the business that you may not have thought about.

Seek an accountant and a lawyer to help you get started and to do all the paperwork.

How much does the person who I signed up with make?

This is a question you will have to figure out based on your company and what the commission schedule is.  The best thing to do is to talk to your upline and ask them what they are making.  This is especially important if you do not understand the schedule yourself or are working on goals or what you need to do to make the income you want.

Commissions can be based on several factors – management level, team size or team sales.

Help! I have my first party booked but I have no clue what to do now!

The first thing you need to do is calm down, and relax.  🙂

Next, you need to make sure that your hostess knows what to do, as your success is going to be dependent on her as well.  Give her a couple books and order forms so that she is able to collect orders for you from those that cannot attend.  Make sure she knows about tax rates, shipping charges and what forms of payment that you can take as well.

Provide her with a copy of the monthly specials and a list of people to help her determine who to invite.  It may be a good idea to provide her with invitations that she can give out to friends or you may ask her to return a guest list to you so that you can do the invitations.  The advantage to this method is that you know the invites go out, but not all hostesses will be receptive to it.

Make sure you keep in touch with her as you may be dealing with someone who has never had a home party and is not sure what to do with her.  Depending on how far out you have booked it will determine how often you contact her, but definitely a day or two before the party to find out how many are attending.

If your hostess asks you about food, tell her to keep it simple.  A bag of chips and some drinks or some cookies is enough.  Some direct sales consultants choose to bring the snacks to help the hostess, in which case they will only bring a tray of brownies or something else easy.

Have your hostess create her wish list before you come to her party.   Go through the incentives with her so she understands it.  This way she will have an idea what she needs in sales to get it.  If her list is large, she will make sure to invite more people and to make sure they attend.  The rule of thumb is that only a quarter to a third of those invited will come to the party.

How to Beat your Direct Sales Competition

As we already established that they likely are not competition, you still want to differentiate yourself from them when it comes to your customers.  They may not realize how the two companies differ and you want to make sure they know.

Features – Start by pointing out those features that your product has that the other company doesn’t.  I don’t recommend saying “Our product has X which the competition doesn’t”.  You should just say something like “One of most popular features of our product is X”.  Don’t mention the company.  If they are familiar with it, they may fill in the blank out loud or in their head.

Benefits – This goes along with the features, but make sure you point out the benefits of your product.  Maybe the proceeds from a product go to a charity, maybe the company is making changes to be more environmentally friendly and as a result, the product is 25% recycled, or maybe it has been certified by some organization.  Point these things out so that people know your direct sales company is the one that does Y.

Hostess Program – Is your companies hostess reward plan better?  Maybe you have some great deals for customers?  Point this out and make sure your customers are aware of them.  Again, point them out as a benefit or feature of your company and do not put down the others.

Be Professional – One of the best things you can do is be professional about the competition.  If someone comes to you and says that they prefer the other company due to a certain product you can simply reply, that is fine, everyone is entitled to their preferences (or something similar).  Do not put the person down for their preferences or the other company, as you will only alienate the other person.

By being positive and helpful, you will create a positive impression in a potential customers mind.  Many times people pick a direct sales consultant, not their company, when it comes to making their purchases.  Therefore, always put on a happy face, be helpful, and you will see your business increase.

 

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Home based business vs a Retail business?

Chances are you already know the benefits to having a home based business instead of having a retail business, but just in case, let us review them. Maybe we will stumble upon something you are not aware of.

Flexibility – When you work out of your home, you have the flexibility to do things when you want and how you want.  This is especially important with direct sales as you can book events when you want to do them.  Have a kid’s birthday party?  No problem, don’t schedule an event that day.

Time Commitment – You can make just as much money in a few hours in direct sales as you can working an eight hour shift somewhere else.  If you work your business well, you can pretty much be guaranteed whatever income you are looking for.

Cost – Ever wanted to start your own business but you only have a few hundred dollars?  No problem!  I have not run into any company that costs more than $500 to start up!  And depending on the company, you may even be able to earn that sign up fee back!   Have you ever heard of starting a retail business for that amount?  Chances are you going to pay more than that in rent per month.

Profits – Not only is it cheap to get into direct sales, but you make profits fast!  Even if you do not get your kit for free, within doing a few thousand dollars worth of sales (depending on kit cost and commission level) you have made back your investment and are into profits!  Try doing that in a retail setting.

Tax Write-offs – This is a favourite for everyone, the write-offs you get working from home.  You are able to write off portions of your car, your fuel, the products you buy for yourself and family (product testing is important, right?) and so many other things.  Always check with your tax accountant or buy a proper tax program to help you with this.  But make sure to keep a mileage book and all receipts until tax time.

I have heard some people say that if you own your home, it is stupid not to run some sort of home based business, at least for the tax write offs.  But imagine getting into direct sales and being able to make money relatively easy, and get the write offs to go with it.  Win win!

 

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