News: Direct Selling in 2010: Sales Increase to $28.56 Billion

US Retail Sales 1992–2010

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In 2010 estimated retail sales increased 0.8% to $28.56 billion. While 2008 and 2009 were tough years for the U.S. economy and for direct selling, industry leaders remain cautious, but believe the decline in sales of the past few years has seen its end.

“Direct selling provided supplemental income to millions of American’s during the worst part of the recession,” said DSA’s President Joseph Mariano. “As we see the economy begin to emerge from its lowest point in decades we know many of those who found direct selling to be an answer to their financial needs when times were tough will now find that same opportunity to provide a better life for their families for the long term.”

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