Every marketer finds it really challenging to find ways on how to effectively persuade people to try out his product, especially if what he is launching is something new. Indeed, effective persuasion is something that every marketer should learn to succeed in grabbing a share in the niche market. Now, how do you effectively persuade people? You may persuade people in a gentle, unconscious manner. With this type of persuasion, you don’t need any other tactics. However, there comes a time when more aggressive persuasion is needed. Here are proven and tested tips for effective persuasion:
1. Establish credibility
Credibility comes from two sources: expertise and relationship. Your credibility as an expert comes from other people’s perception that you will make an effective decision-maker or something is excellent about the product or service that you are offering. Relationship credibility meanwhile takes time to happen. When people feel that an individual listens, comprehends and works in the best interest of the team and team members then trust develops. In addition to trustworthiness, integrity, honesty and fairness are also important factors–no easy skill set in today’s very competitive environment.
2. Frame goals for common ground
Effective persuaders are good at framing their positions to others in a positive way. Another important aspect of goal-framing is to know your audience. Senior managers think differently than plant workers. Framing comes from effectively thinking through viable arguments, points and counterpoints; listening to identify the hot buttons of others; and presenting a thoughtful and cogent view of the issue.
3. Provide compelling evidence
Once credibility is established and a common frame is identified, persuasion becomes a matter of presenting all the evidence effectively so the audience can understand it. The effective use of language is essential in presenting anything, especially when trying to persuade others. Stories, data, examples, metaphors and analogies are all strong uses of language to persuade people.
4. Connect emotionally with the audience
Connecting emotionally with the audience is pretty complicated. You have to show passion without really making it too obvious. Make sure to tone down your mannerisms and make your emotions consistent with the product or service that you are trying to sell, or the idea that you are trying to espouse. Banging on the table, for example, may not be appropriate on certain instances. Gentle whispers won’t be that fruitful as well. Look for the suitable emotional match and you’ll eventually realize that you have successful persuade your audience.
It’s a tough job when your work involves persuading people to try out what you are selling. But it’s all worth it when you have eventually succeeded in grabbing their attention and in gaining their trust and confidence.
Author’s Bio:Manilyn Moreno is a freelance writer and online marketing manager for a catering software company. On her free time, she loves baking, cooking, and traveling.