Basket or sample parties are becoming more popular. Instead of the traditional party where the direct sales consultant comes into the home and does a presentation, a basket is given to the hostess and then passed around to her guests. This gives them a chance to try the product and make their own decisions. Depending on what you sell, this can be a bit time consuming but it should also be higher sales as people have experience with the product already.
Having a Basket Party
There are a couple different ways to do this and how you do the basket will be determined by the type of product you sell. For those that sell candles, a basket that goes from home to home is likely easiest. If you sell a consumable, the basket also goes from home to home but a few could get together and try it out. In that situation, encourage your hostess to have a get together with a few people and do some cooking/baking to try things out.
Put together some of your best selling items and put it in an attractive and easy to carry container. It can be a basket or it can be a bag. Whatever works for you and your product. Include order forms, information on how to fill out the order, and any specials that are going on.
Include a notebook and encourage people to make notes or comments about the products they tested. Offer an incentive for writing something – a chance to win something, a discount on orders, whatever you think will entice them. If they have questions, have them indicate that and make sure you go through the book and call them with answers before placing your order.
Set a deadline for the party. Depending on how many people the host is planning to pass the basket to will help determine this. Typically, you never want a party to last more than two weeks as those who had it first start to wonder about the status of the party and when their product is going to show up.