One of the biggest obstacles for anyone in business, no matter the type, is marketing and letting people know you exist. If they do not know your business, they cannot support you. If you are lost for ideas of where to look, hopefully this list will help you.
Network with Others
Find other direct sellers and let them know you are out there. Offer to swap parties – you hold one for them, they hold one for you. This can be a great way to get your name out there. This can be tricky if you are not interested in their products but you want them to book with you.
Small Business Groups
Look around where you live and see if there are business groups you can get into. I know in my city there are several different organizations for home based businesses to get together and discuss a variety of topics. Sometimes they have an evening where you can show case your business whether by giving a small presentation or having a trade show. You may want to look to see if there is a chamber of commerce where you live and what type of activities they are involved in.
There are many consultants who use print media such as the newspaper or local bulletins to put their ads in. I have not done this but have heard from others who have been successful with this. Make sure you do some research before investing as this can be quite a commitment in terms of money and time. Contact those who are currently advertising and see if they would be willing to tell you what type of results they are getting.
These days, sites like Facebook and Twitter are huge. If you are not using these types of media to help you with your advertising efforts, you could be missing out big time. How to use these is another article, but get out there and start using them!
No article about marketing is complete without some information on using the Internet to promote your business. There are many different places that you can look, some of which are paid and some of them are free. If you are considering paying, make sure you find out the statistics such as how many unique visits they get a month, how long people are staying on the site and anything other information they will provide. Email other vendors to see how much success they have had through the site.
Marketing your business can be very time consuming but it is worth it to try a variety of avenues to see what does and does not work out. If you do not have a large budget, then it is a good idea to stick to free sites as paying for an ad does not guarantee it to work out better than a free advertisement.