Managing your Social Media Accounts

Chances are you have several different social media accounts that you use for your business or for personal reasons.  But remembering to visit all the different websites, not to mention the passwords, can be a cumbersome duty.  Thankfully, there are some programs out there that will help you with this task.

The great thing about these programs is that you login with one ID and password and you have access to your different accounts.  They do require you to provide your username and password to start, and they request your permission to login to authenticate, but then you are set and ready to go.

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Hootsuite

This is the program I use to manage my accounts.  It is a web-based program which is great because you can access it from any computer that you may be on.  The free version lets you monitor five different accounts from various social media.  I personally use it to monitor Twitter, Facebook and my Fanpage.  But you can also add LinkedIn, MySpace and RSS feeds.  If you want to link and monitor more than 5 accounts on Hootsuite, you will need to pay for the service.

TweetDeck

I have recently started to use this program as I have more than 5 social media accounts that I monitor.  TweetDeck is a download so you do need to install it on your computer.  I am not sure if there is a way to set it so that you can use it on a second computer with the settings intact.  One benefit I have found to TweetDeck and Facebook is I can set it to view status updates and wall posts only so I do not get the game notifications like I do on Hootsuite.  You can hook up LinkedIn, MySpace and a variety of other social media accounts to this program.

These programs are capable of much more than just having all your social media in one place.  You can set them to watch for certain hashtags or words that are tweeted even if these people aren’t in your friends list.  You can program updates to be sent when you are going to be away or you know you can’t access your computer.  If you poke around in the settings, you can find different statistics about your account and what people are clicking on.

I know that these programs are not the only ones out there but they are the ones I am familiar with. Do you use one of these?  How about a different program?  Would you recommend it to others?

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