When it comes to your direct sales business, your website is one of the few ways that you can use to communicate with your customers 24/7. For this reason, it is important that your site is professional and clean looking. Most companies provide you with a site for this reason, but these sites are not always customizable websites. That said, there are some things that need to be included on your site and you can hopefully add.
You are already putting your contact information everywhere possible, right? Catalogues, business cards, flyers and whatever else you can get your hands on. Your website is no different. If your company does not already put your email address or phone number on it, you want to put that information on it somewhere. Most consultant sites have an area that you are able to customize so use this to your full advantage.
Contact information to include:
- Phone Number
- Email address
- Facebook Site
- Twitter Handle
- Any other contact information you want them to have
Why should they buy your products? People do a lot of web browsing and find a lot of great items they want to buy, but the amount they actually spend is tiny in comparison. How many times have you found products, put them in your online cart and abandoned them? That isn’t even a party; that is just committing to making a purchase! You need to convince them they want to contact you and host an event or at least purchase those items they were considering.
Provide your potential customer with value when they come to your website. If you are just using a consultant site that your company provides, this may be more difficult, but do your best. You want these people to return to your site multiple times until they make a purchase, book a party or even join your team. If your site is just like a million others, there is no reason for them to bookmark it and then return.
These reasons are part of why some consultants feel the need to have their own website to compliment the company’s website. If you decide to create a separate site, make sure that it is within company’s regulations.