The answer to this question depends on a few factors. Make sure you consider each one when you are thinking about hosting multiple parties, especially if you want to host them close together.
Company Choice – Are you planning to host the same type of party each time – for instance, jewellery? Or do you want to host a jewellery party, a candle party and a purse party? If you are looking to host direct sales parties that are different types of products, you could probably do a party per month. But if you are looking to host another party with the same company, it is best to wait until they have a new catalogue out as a reason for people to attend a second party.
Money – A big factor to consider is your own personal finances as well as your friends. Quite often the products that are sold through direct sales parties are those that are luxuries for people. For this reason, your friends may not be able to attend all that often and make a purchase. But, you could host if you have funds to make some purchases and your friends may decide to book their own party to get the items for free. And depending on the company, you could get some rewards just for them booking.
Time – Another consideration is how much time you have or your friends have. Some people just cannot attend a party too often due to work commitments, needing a babysitter or other reasons. But depending on what their reasons for not attending are, you may be able to get around some of them. For instance, if you are having a jewellery party, kids could possibly come if there is a bedroom they can play in.
Attendance – Do you have enough people that you can invite that you will get a decent attendance at each event? While you may not mind if no one shows up, or only one or two people, the consultant will not be impressed if she shows up and gets no sales. Of course, if you are putting in enough sales to make it a party, then it is not such a big deal.
Of course, these are just my opinion. Do you think there are different considerations for how often to host a party?