Monthly Archives: July 2014

Why Back to School Sales are Great for Direct Sellers

Depending on the supplies that you use for your direct sales business, back to school sales can be great for your business pocketbook.  You can get great deals on those products that you need year round.

Typically at this time of year I will pick up the following for my business:

Pens – A few boxes will go a long way, depending on how many people steal your pens

Paper – I try to use as little paper as possible, but sometimes it’s just easier

Stapler and staples – You probably don’t need this every year

Pencils – These always come in handy if your pens won’t work.  Can be particularly useful if you live in a colder climate where pens can freeze (great for using with mileage books)

Pencil Cases – When you buy pens and pencils, you need places to store them in.  This is especially true when doing parties where you are likely taking at least a dozen with you.  Also convenient for holding other items like business cards and calculators.

Notebooks – I keep one in my car for mileage and usually one in my party bag for notes to myself or to make notes for customers

Page protectors – These are great to put copies of specials in.

Duotangs – Folders with prongs in them.  If you like to give customers information to look at, this can be a great way to organize it.  Page protectors work great in here as the paper does not need to be replaced as often.

Flash drives – These have many names but they plug into your computer.  These are a great method for backing up data which you should be doing on a regular basis anyways.

Organizers – Back to school is a prime time to buy organizers and planners.  Students use them to track homework assignments and due dates but you can easily adapt them to your business needs.

Storage items – As back to school also means going off to school, you can find all sorts of storage solutions on sale.  This is a great way to get paperwork or inventory off the floor and into a system where you can find it later.

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Should I Purchase Phone Leads?

With a direct sales business, sometimes you feel like you have exhausted all the avenues of finding sales leads. While researching other sources of leads, perhaps you’ve heard about purchasing phone leads for multilevel marketing. Is this a good idea?

A Cisco 7960G IP telephone

A Cisco 7960G IP telephone (Photo credit: Wikipedia)

Generally speaking, purchasing phone leads is not the best way to get leads. One problem with lead generation companies is that the leads are not well-screened. The person you call might have no interest whatsoever. Lead companies sometimes recycle their lists so they can sell them to other people so you may be paying for people who have already been contacted by several of your competitors.

Another problem with purchasing leads is that many of them can be outdated. You have no way of knowing when the contact information was collected and people could have moved or changed phone numbers in the meantime. It’s hard to know exactly what you’re getting when you spend money on phone leads.

The best way to get leads for party plans and other direct sales businesses is by using your own website. That is the only way to ensure that the leads are genuinely interested. If you have the budget to buy leads, there are a few more cost-efficient ways to invest that money in your business. You could hire a writer to write a few articles about party plans and then use them to get backlinks to your website. This will increase your exposure and search engine ranking. Set up a contact form on your website to collect phone numbers and then you have your very own targeted phone leads.

If you are really stuck and looking to purchase phone leads, you need to conduct some research to make sure you are buying them from a reputable company that does not resell their lists.

How to Deal with Family Disapproval

Even though there have been various successful multilevel marketing businesses over the years, many people still have problems with their family disapproving of what they do. Their objections can range from worrying that you’re being “scammed” to religious objections. Either of these may be difficult to handle.

Spoon of Disapproval

Spoon of Disapproval (Photo credit: eightson)

One way to deal with your family’s disapproval is by offering PROOF. Whether it’s proof that you’re NOT being scammed or proof that your religion WANTS you to have a viable income, proof may be the only way to convince your family that there’s nothing wrong with direct sales or MLMs. The next step is how to prove it.

First, let your family members try the product you’re selling through network marketing. Many times, this is all it will take. Once they try your amazing product, it’s possible they’ll totally understand why you’re selling it and get on board. They may even want to sell it, too.

Religious issues can be more difficult to get past, although it can be done in many cases. Proof may, again, be involved in dealing with these family members. Prove to them that you won’t be working on the main religious day of the week. The beauty of a multilevel marketing business is that you can work when you want. You may need to prove that it’s not going to take you away from your family any more than a normal job would. Your product can be anything you want, so it doesn’t have to be “sinful” product.

In the end, if you cannot get your family to accept your proof, you’ll have a decision to make. Consider your own happiness in the process.