Monthly Archives: September 2014

Creating Your Brand with User Names

Have you ever thought about how the username you set up for yourself talks about you and your brand? I’m not talking about the name you might use within your companies website or any forums they have, but on other sites where your potential customers see you.

Username for a userpage

Username for a userpage (Photo credit: Wikipedia)

Let’s say you decide to go on a forum to promote your product. First of all, most forums have rules about self promotion but we are going to ignore that for this instance. this example also assumes that it is a forum with all sorts of information and discussion so where you are posting about your business is just a small part of the forum itself and may not actually be seen by that many people.

What type of username should you set up for yourself?

  • Name
  • NameLocation
  • NameProduct
  • ProductLocation

I am going to say that the last one is the one you want to go with or some similar combination. But you need to make sure that whatever you pick is going to be unique enough that you can get it on whatever site you sign up for. This is now going to be a part of your brand.

But, before you decide on something, you may want to check some of the popular social media sites to see if you can get that for your username as well. Even if you have no clue how to use that particular site, or if you even will use it, grab your name before someone else. You may want to consider registering that URL as well as those can be very difficult to get.

Some samples of usernames:

  • AmyCandlesUSA – This username is way too general and likely is already in use.
  • AmyCandlesCO – Not too bad as we know Amy sells Candles and is in Colorado.
  • COCandles – This might be a bit easier to get on the various social media sites.

It is always best to get an ID that you can use everywhere. Even if the site you are using does not allow you post that you are selling something, they may allow you use to a tagline or a signature where you can include your selling information.

Following Your Rules on Social Media

I know I have posted a lot about how to act on social media. But does that mean I follow what I preach? Unfortunately, I have to admit that no, I do not. I will admit that I am trying to get better but it can be tough due to limited time as well as losing interest in the topic.   That said, it should be worth it or maybe it is time to close up shop and move on, right?

So what kind of rules am I breaking that I setup for myself:

Only Post Links

It is so easy to stop by a social media account, plug in a title and a link and go on your way. I have a spreadsheet with these all in it, as well as hashtags, for easy use in this respect. Not only do I do this with my business account but I do it with a personal account as well, although, I do not post nearly as much as I do with the others. There are some quotes interspersed with the links but the ratio is lopsided.   In my defense, if you are talking about a news story or statistics, you likely need to use a link but it does not have to be self serving.

Post Regularly

Some of my accounts are currently posting on a regular basis but not all. I had an account setup that was auto posting for me but due to the cost and not seeing the return on it I wanted, I cancelled it. As a result, I have to manually setup a lot of my posts and I just keep forgetting.

Be Current

If you have something like a website, blog, Facebook page, keeping current is important so your customers know what is going on. Again, I haven’t been. I have put up a few posts recently as the Fall catalogue is now out and it’s the most popular one. But if I post once a month, I am doing well.

What kind of rules have you set for yourself that you find yourself failing at? Do you know why this is?

Reserve your table Now!

When it comes to trade shows, there are a lot of people that you are competing with in order to get a table. For that reason, it’s important to reserve and pay for your table as soon as possible. But if they event is a few months in the future, you may be leery just in case something else comes up and you cannot attending. If this sounds like you, here are a few suggestions.

English: Table with marzipan sweets made by 'P...

English: Table with marzipan sweets made by (Photo credit: Wikipedia)

Deadline                       

The first thing you may want to ask the coordinator is if there is a deadline for the first person to book the table. For instance, let’s say the event isn’t for 3 months; you may be able to hold the table until a month before the event without paying.   If this is the case, ask if you will be contacted if someone else wants to book so that you can get your payment in.

Refunds/Sell Table

Quite often, events will require you to pay for your table at whatever time you book it no matter how far out the event is. If it turns out you cannot attend, you can ask for a refund (but many places will not refund you unless they can fill your table easily) or you can see if a teammate wants it. If a teammate wants it, let the coordinator know that someone else will be coming in your place and that they are a member on your team. You can charge your teammate or just cover the cost yourself.

Waiting List

Sometimes the coordinator is willing to create a waiting list in case the first person has to cancel. This may also be because the payment from the first person is in the mail and has not arrived. If they put you on a waiting list, you can ask if the first person has paid or not. It’s possible that someone just requested the table last week and their payment is in transit so that person has the first dibs on the table. Do not push the coordinator too hard for information as they may decide just not to deal with you and not give you the table.

How to Use Instagram for Business

  1. Show Your Products/Services -Everyone loves browsing images. Everyone loves to browse products just like everyone loves window-shopping. Let your followers do some mobile window-shopping by showing them your collection of products that you are offering. If you are in a service-oriented business, you can show them how you provide your services to your clients. Using Instagram, you can show what your products can do, you can also bring them to your office by sharing a photo. You can always take your customers with you when you are using Instagram.   instagram-for-business
  1. Engage with Audience -Engaging with your audience does not only mean following each other on Instagram, or like and comment on their photos. It is about sharing a beautiful, high quality photos that users can’t see anywhere else. A not so common image of a product/service that can catch people’s attention. Share them photos that will let them experience your brand even just by looking at it.
  1. Post Regularly -If you just post one or two in a day, it may not be seen by too many audiences. Users can follow a lot of people in Instagram, your chance of being seen will increase if you post quality photos regularly
  1. Use Hashtag -Remember to always use the hashtag feature to get more followers. It is also a good way you can engage with your customers. You can do a contest asking them to use a particular hashtag for your contest by tagging their pictures of them with your products.

You can use Instagram for any type of brand that you want for marketing purposes. What you only need to do is show a picture to people.

Read last weeks article on Why to Use Instagram for Business

Author Bio:

This was written by a college student named Dawn Atkins. She is a techie person using her smartphone when she’s working in as part-time writer for bestessays.com.au . Dawn is also into traveling and playing soccer.

Image Source: http://mediafunnel.com/wp-content/uploads/2012/01/instagram-for-business.jpg

Why Use Instagram for Business

Almost all of the people nowadays depends on their mobile phone to do everything. From having apps to wake up in the morning, to finding a job and even doing a seven-minute workout. That is why, almost all of the business also set up their websites into a mobile-friendly outlook. This is the reason why it is a great way to use Instagram in your business.

Instagram is a free mobile photo-sharing app with millions of users. It was acquired by Facebook in April 2012 and launched a redesign on iOS. It is clear that Instagram is one of the most photo-focused social media that businesses should not ignore.     instagram-for-business

Why Instagram?

There are so many reasons why business owners should use Instagram for social media marketing. And here are seven of them that you should check out:

  1. Reach a Wider Audience -One of the obvious reasons on why business should use Instagram in their business is because it reaches a wider audience. It has a lot of users that you can target in promoting your products and business. It already has a web presence too, which means people on the internet can also see photos from this platform.
  1. Create Relationship with Users -You can create engagement with other users by liking and commenting on photos. You can always say ‘thank you’ to your followers who likes your photos so that you can establish a good relationship with them. Instagram can help you maintain your current clients and can also help you gain new customers.
  1. Get More Interest -By sharing photos of your products and services, you will be able to get new followers, that means getting more interested people about your business. Getting more interested people about your products can bring you more customers and can lead to a higher profit for your business.
  1. Promote Products/Services -It is one of the best ways to promote your products because Instagram has million of users worldwide that can see your photos online. Your followers can like and comment on your photos and they can also regram it to share on their own account. You can also connect your Instagram to your other social media accounts so whatever you post on your Instagram can also appear in Facebook, Twitter, etc. It is like hitting three birds with one stone.
  1. Exposure to Other Brands -It can also widen your exposure to other brands related to your business. You can just simply find, follow and do a research about them on Instagram. Examine if they are successful in using Instagram and try to use their strategy on your products too. You can learn from following them to know if you can still do something to improve your business.

Come back next week to learn How to Use Instagram in your Business

Author Bio:

This was written by a college student named Dawn Atkins. She is a techie person using her smartphone when she’s working in as part-time writer for bestessays.com.au . Dawn is also into traveling and playing soccer.

Image Source: http://mediafunnel.com/wp-content/uploads/2012/01/instagram-for-business.jpg