I know I have posted a lot about how to act on social media. But does that mean I follow what I preach? Unfortunately, I have to admit that no, I do not. I will admit that I am trying to get better but it can be tough due to limited time as well as losing interest in the topic. That said, it should be worth it or maybe it is time to close up shop and move on, right?
So what kind of rules am I breaking that I setup for myself:
Only Post Links
It is so easy to stop by a social media account, plug in a title and a link and go on your way. I have a spreadsheet with these all in it, as well as hashtags, for easy use in this respect. Not only do I do this with my business account but I do it with a personal account as well, although, I do not post nearly as much as I do with the others. There are some quotes interspersed with the links but the ratio is lopsided. In my defense, if you are talking about a news story or statistics, you likely need to use a link but it does not have to be self serving.
Some of my accounts are currently posting on a regular basis but not all. I had an account setup that was auto posting for me but due to the cost and not seeing the return on it I wanted, I cancelled it. As a result, I have to manually setup a lot of my posts and I just keep forgetting.
If you have something like a website, blog, Facebook page, keeping current is important so your customers know what is going on. Again, I haven’t been. I have put up a few posts recently as the Fall catalogue is now out and it’s the most popular one. But if I post once a month, I am doing well.
What kind of rules have you set for yourself that you find yourself failing at? Do you know why this is?