Monthly Archives: November 2014

Uniqueness is Crucial with Online Direct Sales Promotions

When you join a Direct Sales company, no matter which one it is, you may feel like just one in a crowd of many hundreds, possibly even thousands, of consultants. If there are several people from the same company in close proximity, being unique in a sea of many is crucial for your online direct sales business.

Be Unique

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One way to make yourself stand out from among the crowd is to have a webpage associated with the parent company that you’re working with. You may have already been given a company webpage, but everyone has one of those. The name of the game is being unique, and a company page doesn’t say that.

Before purchasing a domain name, however, read up on your company’s rules for online marketing. You don’t want to do anything that will jeopardize your standing with them. If they don’t have a problem with it, by all means, create your own web page.

Optimally, you should already have a domain name picked out before you start your business, but don’t feel locked in to having the company name as part of it. In fact, you can choose something different from the company name so you can keep the domain if you ever separate from them. Come up with some ideas and then see if they’re available. Don’t be afraid to purchase more than one if you really like the name. If at all possible, try to find a name with a dot com extension – not that they’re any more valuable, but they’re more recognizable and easier to remember.

After you have your website domain purchased, you can begin to fill it with unique information. Don’t use only the information provided by the company. Add other value to the site, as well. If your company sells cookware, why not include great recipes that can be made with that cookware. If your company sells toys, provide articles that extol the virtue of playing with those particular types of toys. The options are endless and are only limited by your imagination.

OK, you have a domain; it’s filled with original content that compliments the product your direct sales company has to offer. What else can you do to stand out in the crowd? What else will make your online presence unique from the many other consultants or associates? Why not try adding audio or video to your website?

If you have spent any time at all on the internet, you’ll have seen the popularity of websites such as YouTube. Audio (podcasts) and video (webcasts) files haven’t been added to very many business websites yet, so if you put one on yours you’ll be seen as an innovator – someone to emulate as the popularity of the business tool expands. Besides, as well as being able to communicate with your team and prospective customers on a different level, podcasts and webcasts are just plain fun.

Regardless of the fact that you are running a direct sales business and have been given the same training and tools to do so, you don’t have to be like everyone else in the company. There are ways to make your online direct sales business stand out. Create your webpage with your own domain name, provide great content that will drive people to your site, and then add audio or video segments for your customers and team members to enjoy. You’ll be glad you took the initiative and decided to be unique.

Ways to Use the Internet to Promote Your Business

One important tool for any direct sales business is the Internet. Using the Internet enables you to reach a wider audience than your neighborhood which can result in additional sales. There are a few good ways you can build your direct sales business online.

Using the Internet to Promote your Business

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The first step is to build a website that lists the details of your business as well as your contact information. You can do this yourself or you can hire someone very inexpensively using a freelance bidding site like oDesk or Fiverr. You should put the address of your website on your business cards and flyers as well plus anywhere else that you think people might see it.

Next, you need to promote your business online. Submit articles to article directories using product names as clickable links back to your site. This will help you gain ranking in search results. Join forums related to your products and always put a link to your site in your signature in forum posts and emails. Then post on forums frequently to build up trust and drive traffic to your site.  The more that people see your name and your website in front of them, the more likely they are to actually visit it.

You can also host online parties instead of doing party plans the traditional way. This usually involves booking a chat room and inviting friends and other interested people to join. You can play word games such as unscrambling the names of products or have guests search your site for product information and award a prize to whoever finds it first. Toward the end of the party, open up the floor to questions and then take orders.

If you have a decent budget, you can also promote your business using paid advertisements online. This can also be helpful if you want to recruit people for your downline for a multilevel marketing company.

How a Blog Can Help Grow Your Direct Sales Business

Having a website for your home based business is almost a necessity in today’s high tech, internet-crazy world. Having a website might not be enough, though. Take a look to see how a web log, or “blog”, can help grow your direct sales business as well.

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Many direct sales businesses offer their sales associates a website that links directly back to the parent company’s site. You might even have taken a bold step and chosen to purchase a domain name and created your own business website. Those are both good ideas, but perhaps you should also add a blog to your arsenal of online marketing tools.

You want to use every available option when promoting your direct sales business, whether offline or online. You wouldn’t think of starting a new home business without purchasing business cards. Why would you consider having one without using a blog to help generate leads and possibly recruit new team members?

A blog can be effective for promoting your business. It can also help you meet new prospects, either as customer or as part of your downline. Blogs can also be a creative outlet when you’ve had to deal with the restrictions of some direct sales companies. A blog can truly help your business reach a new level.

Before you jump on the blog bandwagon, however, you need to read and understand your company’s policy about using the internet for marketing. If they do not allow personal internet advertising it would be better to set this idea aside. Use whatever means they allow to do your marketing.

Consider your goals for having a blog and write them down. Know what you want to accomplish with your blog before you write your first sentence. Think about the people that will be reading your blog, usually your prospective customers or downline, then design your blog with them in mind. Find an area to focus on – whether sales, recruiting, or training – and build your blog around that focus area.

Blogging about your direct sales business gives you an outlet to discuss new products and specials that will be coming up, and gives your team members and customers a sneak peak at new items before they are available. Blogs also allow you to share things that may be related to your business but not a direct part of it. For instance, if your products relate to cooking, use your blog to post recipes for your readers to enjoy. Try to remember who your target market is and provide them with things they will find valuable.

It is easy to see why blogging has become so popular. Millions of people use their blog to express themselves every day. Why not take advantage of this tool and use it to help your direct sales business grow? All it takes is a little bit of time and thought, and a desire to offer your customers and team members another outlet to success.

Seven Tips to Get More Bookings at Your Next Direct Sales Party

Hosting your first demonstration, or home party, for your new direct sales home business can be daunting. You hope and pray that someone will be interested enough in your products to purchase them, of course, but you also hope that you will get at least one future booking. Using these seven tips may help you to get more bookings at your next direct sales party.

Nemo / Pixabay

1. Exchange shows – chances are you know other people who have direct sales businesses. If your goal is to book another party, ask them to do it and then tell them that you would book a party through them in return.

2. If the school doesn’t object, leave a catalog or two in the teacher’s lounge where your child goes to school. Teachers are always on the lookout for bargains and things that will benefit their children. If you sell educational toys or items, you may be able to obtain more than one booking.

3. Leave brochures or catalogs in the waiting room at your doctor’s or dentist’s office on your next visit. Also leave a copy with the receptionist or ask if you can leave one in their lounge.

4. Check with your local Chamber of Commerce to see if there is a Welcome Wagon for new people moving into the area. If there isn’t a Welcome Wagon, ask them if you could leave a stack of brochures or business cards to be placed in welcome packages for new citizens.

5. Send catalogs or opportunity literature to people chosen randomly from the telephone book. Make sure to keep a record of everyone that you have sent this information. If you choose to try this tip in the future, you want to send the information to other people.

6. Begin your demonstration by mentioning to the guests that the hostess will be receiving free gifts for having the party. Also tell them what the hostess is working toward and exactly what she needs to receive that item. Don’t be afraid to boldly ask them to book a party to help the hostess reach that goal.

7. Make the suggestion that by booking a second show in the future, the hostess will be guaranteed an opportunity to see and try new products as they are released. This is particularly effective if your hostess last held a show in the spring. Hosting a party closer to the holidays would help her save money on her own holiday shopping.

These seven tips for getting more bookings at your next direct sales party are just a drop in the bucket. Take a few minutes to think of other things you could do to get bookings. If all else fails, ask family if they will host a party for you.