Monthly Archives: March 2015

Controlling Your Personal Search Results

While direct sales takes several important things to make successful, it all really comes back to the age old skill: Building Trust. With new technology, your ability to build trust with your clients goes far beyond your direct conversations with them. They are now one Google search away from knowing a lot more about you and your products. Are they going to see your glowing testimonials, or will they find the ravings of the one unhappy client that you’ve had in 10 years? Will they learn about your vast experience, or see deal-killing tweets about possibly making a move to a bigger company?

Hebi65 / Pixabay

This new openness that the internet provides could definitely crush your business…or it could take it to a new level. Below we will go through a few “must haves” that everyone in direct sales should incorporate into their portfolio to help strengthen your business.

1)      Wikipedia Page

I’m sure most people thought that #1 would “a website”. The truth is that while we will definitely mention a website on this list, a Wikipedia page is much more important. Wikipedia is arguably the strongest website in the world, which means that if you create a page for yourself it will almost definitely rank in the top 1-3 spots for your name. It also allows you to give your bio/resume as you would like it to be seen.

The best part about a Wiki page is that even if you have a common name, Wikipedia will still be stronger than the other websites that might be owned by people who share your name.

2)      Digital Resume

This could be as simple as creating a free 1-2 page website on Weebly.com or Wix.com with an introduction and summary, and then a resume. The best part about an online resume is that it’s never going to be the “official” resume that you turn into employers so you can do whatever you want with it. If you’d like to showcase your portfolio, or make it visual with graphs and show how much money you’ve made for your clients.

If you are smart, you will even include additional lead forms so that you might get some leads just from people who happen to stumble onto your digital resume.

3)      Social Business Pages

The biggest thing told to college students nowadays is to make your social pages “private”. Well yes, you should definitely do that…but why would you ever stop there?

Take your Facebook, Twitter, Pinterest, etc. and go ahead and make additional business pages. This can really just be another profile page for yourself but just focus it entirely on your business.

The nice thing about these pages is that when you make your personal pages “private” over time the search engines will usually display your business pages when people search for your name.

4)      Public LinkedIn Page

This is something that everyone should already be doing anyway. Believe it or not, while LinkedIn usually ranks well it’s probably not ever going to be the top result for your name. However, it might usually be the first thing that people click on. Because LinkedIn is such a well-known social site, a LOT of people will skip over the first few results and skip right to your LinkedIn page. While this is just another digital resume of sorts, it will receive quite a bit of traffic.

5)      Write Articles about your industry

While “Authorship” in search results has gone away, your articles still have quite a bit of strength. If your articles are published on a high quality site, with your author bio, then that’s the main thing.

After that, make sure that you are linking to your article(s) and sharing them on social media to increase that strength.

These articles let you showcase your knowledge of the field, and give you a level of credibility that most professionals in your field might not have.

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Author Bio:

Patrick King is the Search Engine Marketing Manager for Premier Laser Spa, a company with over 22 locations around the country. When he’s not managing the dozens of websites that Premier has, he is avidly exploring the ever-changing world of digital marketing.

Five Ways to Motivate your Team

Nemo / Pixabay

If you have built a multilevel marketing sales team, you have probably noticed that their performance increases when they feel more motivated. Here are five good ways to light a fire under your sales team to increase revenue for everyone.

Send motivational letters and emails.

One great way to keep your team motivated is to share stories with them of others in the direct sales business who have been successful. Everyone feels more confident when they see that other regular people who they can identify with can achieve something great.

Encourage some friendly competition.

Offer a gift or bonus to the first team member who reaches a particular goal if you want to foster a sudden growth spurt. If you’re trying to encourage long-term growth, set a date in the future and offer the reward to whoever sells the most by then.

Meet with team members one-on-one.

Make the effort to meet with each of the members of your sales team individually so you can get a feel for their specific strengths and weaknesses. Listen to their concerns and try to get to know them. Some direct contact with the leader can help build a good rapport and increase their desire to be successful for both of you.

Break up your team into smaller groups.

If you have a bigger team, it might be helpful to break the group up into mini-teams so each member has a very close network of support.

Create performance charts.

Compile data from all your team members and create charts to show growth. You may want to do this anonymously if protecting sales figures is important, or attach names so the top earners can feel more rewarded. Most people find that viewing data graphically gives a better feel of the big picture and it can become a sort of “game” to try to make the chart grow.