You’ll want to employ every available option to promote your direct sales business, whether you do it online or offline. One of the most effective online ways to promote your business is by blogging about it. This helps you get the word out about your product and what it does as well as present you with new recruiting prospects. Blogging can help your business reach a whole new level.
Don’t make this a personal blog except when it comes to sharing positive experiences regarding your product or products. Keep to the rules of your company so that you don’t get into trouble. Invite people to comment on your blog with their experiences. Remember to post regularly so people keep coming back.
If you’re selling a product that improves something, you may try making your own video of before and after results when your product was used. This works particularly well with cleaners, makeup and kitchen products. The results can be viewed clearly.
Make a list of your goals for blogging. Consider what your readers will be like. Design your blog with those people in mind. Focus on a single area and build your blog from that.
You can share things with your readers such as specials or new products that will be coming up. A sneak peak can be offered before they’re on the market. Talk about things indirectly related to your business. For example, cooking products lets you blog about recipes you’ve tried using your product. Most of all, blog with your readers in mind.