Author Archives: DSH

About DSH

Sharon has been involved in direct sales since 2006 when she got into the adult toy business. She left that and sold candles in 2008 which she did from then until current.

Why Every Business Should Use Email to Increase Sales

OpenClips / Pixabay

Over the years, email has proven itself invaluable to raising businesses’ sales. Many of today’s biggest companies began on an email base, in fact. An extremely widespread and inexpensive form of marketing, it even allows businesses to track the results of their ads. For these reasons, every business should use email to increase their sales.

Everyone has an Email Account

Nearly everybody owns an email address. Students and working people often check their email daily, and everybody with an email address checks it from time to time. The number of people that email marketing extends to vastly outnumber the numbers that billboards, radio advertisements, and TV advertisements reach.

Quickly Track ROI

Another benefit is that email marketing offers one of the easiest forms of ROI to track. One dollar spent in sending emails can return up a direct profit due to its ability of sending custom, client-tailored messages for new subscribers or frequent buyers. This means a firm can mostly bypass billboards, radios, and TVs advertisements, which cost thousands of dollars yet only permit a very simplified, brief explanation of a product, unlike an email with pictures and links.

Tailored Campaigns

Email marketing means more direct opportunities to motivate people to buy. To take full advantage of those opportunities, a company should track the results of various emailed ads, observe which ones bring the most clicks, reads, and most importantly sales, and improve the less successful campaigns.

Knowing how to craft an email ad, however, calls for a little thought. Experts consistently advise companies to relativize email advertisements (especially the subject line) to the individual, wisely stating that people tend to respond more when they feel a company is going to them, rather than asking them to come to the company. The experts recommend targeting emails based on interests, purchase history and how often the customers have engaged with past emails (e.g. a clothing store that is tracking buyers that bought shirts would do well advertising shirt sales in emails or relevant accessories such as scarves and jackets).

Advertise Deals

In addition, coupons and discounts can incentivize a reader to subscribe, and drum up interest from current subscribers as well. A business that acts like it is giving something earns popularity and increases its sales. Sending such emails on holidays and weekends, some say, bring special business, but they help year round, too.

Control of Messaging

Lastly, focus on the text of the email, as many email recipients install picture-blocking software. So pack the most important information about a product into the first two sentences, and, when including links (a useful idea), incorporate them into the text, not only into the pictures. Following these tips pays off. One company reports that, over the course of a month, 94% of their email recipients spent money at their car shop. And a shoe business raised sales on a particular shoe by 700% with a course of emails. Numerous additional success stories exist; to see them, visit the following link: http://www.marketingsherpa.com/article/case-study/
Widely used in mass marketing, email marketing effectively and quickly raises sales, and allows businesses to have one on one catered interactions with their customers every step of the way.

Bonnie Mahan is the owner of Skyvertising.com, a leader in aerial banners.

How Can I Choose a Legitimate Direct Sales Company?

jarmoluk / Pixabay

Once you have decided that you’d like to get into the direct sales business, you face a daunting task: choosing a legitimate direct sales company. There are so many of these companies to choose from that it can be hard to know where to begin. If you want to choose a multilevel marketing company, some research is in order.

Choosing a company that has a good reputation in your area is one way to stack the odds in your favor. If you know anyone who is involved in party plans, either as a host or as a customer, start asking some questions. Try to get a feel for which companies are well-known among your group of friends.

One good way to decide if a company is worth your time is by asking your contact if you can attend a show or party in your area before committing to the job. This should give you a better feel for how everything runs and also enable you to talk to someone who is actually working for the company.

You might also want to do some investigating. A search on the Internet should glean plenty of information about the company you are interested in. Although people can certainly post false information on the Internet, look for a general trend of either positive or negative comments.

You can also contact the Better Business Bureau (BBB) to find out if any complaints have been lodged against the company in question. The BBB can’t tell you if the company is legitimate but they will be able to tell you if they have received complaints about them. If you are unsure, you can also check with the Direct Selling Association to see if the company is a member and check their reputation.

Is Direct Sales Business Right For You?

jarmoluk / Pixabay

Owning a direct sales business isn’t for everyone.  Some people just don’t have the necessary drive to succeed.  However, using these five points you may be able to decide if a direct sales business w Why should someone shop with you instead ould be perfect for you:

1.  Be your own boss. You’ve worked for others long enough.  You’re ready to strike out on your own and start your own business.  Be sure you have done some research about what owning your own business entails before charging forward with your plan.  Know how much your initial fees will be, how many other associates are in your area, and what kind of compensation plan is available with the company you choose.

2.  Success breeds success. Someone you know may be working in a direct sales company in a different town from where you live. She’s very successful at what she does and her enthusiasm is contagious.  She invites you to be part of her team, but take your time making a decision.

Before you sign that contract and pay for your start-up kit, do some research to see how successful she really is, as well as doing some checking on her upline.  If you find that they have a successful upline that is supportive of her, as well as a satisfied downline, perhaps now is the time to sign on.

3.  Belief is important. You have found a product that you feel is perfect.  It does exactly what it was advertised to do, and it is something you can’t see yourself doing without.  In fact, you’ve told all of your friends about it because it’s so good.  If this describes you, you may have found the perfect direct sales company to work with.

You must love the product your company offers in order to be successful at selling it.  This is the first, and most important, decision to make before choosing a direct sales company.  If you don’t love, use, and believe in the products you sell, it will be evident to those you approach.

4.  Do you love it? If the direct sales company you are considering is associated with an activity, is that activity something you’re passionate about?  Having a passion about scrapbooking, cooking, or whatever the activity, will help your customers see that you’re trying to share something with them rather than trying to “sell them something”.

5.  How flexible are you? Are your children at an age where they don’t need you quite as much as they used to?  If you have some flexibility in your schedule, direct sales might be a viable option.  Not only can you choose the days and times that you work, you also have some degree of control over what you earn.  If you are serious about growing a business, you are only limited by the amount of time and effort you use to do so.

If you think you have found the direct sales company that you can get behind 100%, congratulations!  Take your time learning all you can learn and then step out into your new life.  You may find, after doing your research, that you and direct sales are perfect together – a match made in heaven.

How to Know Which Direct Sales Business is for You?

geralt / Pixabay

geralt / Pixabay

As you’ll be spending a lot of time with your direct sales business product, or products, a good way to know which business is for you is by how you FEEL about it. The business you choose MUST be one you’re passionate about. If you’re not, boredom will set in.

Another consideration is how much the startup costs are. They need to be affordable to you. Also, keep in mind the amount compared to what you’re going to get for it.

A huge factor in your choice should be what your commission rate will be. You’re not in it just for fun. You want and need to make some decent money in this direct sales business. Don’t choose a business where you work constantly for only a small commission.

Will you be compensated for building a downline? If not, there’s no real incentive for you to try to recruit others into the business. You’ll want a company that rewards you for bringing in others.

Find out ahead of time how much control you’ll have over what you sell. Do they have a set price or can you decide on what you sell it for? Can you choose how you’ll sell you product? You may want the freedom to do these things.

You’ll want to know if any sort of training will be provided by the company or if you’ll just be sent on your way. Most people don’t enjoy flying by the seat of their pants. Company support is important.

Consider these things before making the commitment.

Should You Get Your Own Domain Name?

Owning a direct sales company is one of the most well-known avenues for helping to generate extra income for your family’s budget.  A major benefit of working with a direct sales company is that, quite often, they provide you with a free website to send prospective team members.  While this company website might do the trick in a pinch, if you want to see your sales and your team explode, consider purchasing your own domain name.

Why would owning your own domain name be a good idea?  There are actually several reasons.  Here are six reasons to consider before deciding to purchase a domain name or not:

1.  It’s simple to remember. As an associate of a direct sales company, “your” webpage will lead prospective clients to the company, using a URL similar to this: http://www.parentcompany.com/yourname.  If you purchase your own domain name, your website address would look quite different: http://www.yourdomain.com.  It is much easier for a prospective customer or team member to remember the second domain name.

2.  It sets you apart. Choosing your own domain name allows you freedom to add your own personality to your business.  You’re not required to maintain the company’s status quo if you have your own name.  Your business reflects you and helps you stand out from the crowd.

3.  You know how you’re doing. If you have your own domain, you can track the number of visitors to your website, and you know how they’ve found you.  You can try different marketing campaigns and see which one is bringing in the most traffic. Having a company website doesn’t allow you this option.

4.  Give them something extra. Having your own domain name, as opposed to a company website, also allows you to offer your clients and team members extras.  Do you want to provide content to help your team members?  Consider writing articles that will give them tools to grow their business.

5.  Multiple emails come in handy. Just imagine, instead of having all your company email coming to one address and having to plod through each and every one, you could have an email address to match each function of your business: one for those requesting further information, one for a newsletter that you’ve started, one for comments/suggestions, and one that’s dedicated to team members only.

6.  Who do you want to benefit from all your website traffic? If you do spend a good deal of time marketing your business and people go to your company’s website, who will be the one to benefit most from it?  Your parent company, of course!

Having your own domain name, however, lets you have prospective customers and team members go to your personal website first. If they would like further information, you can link to your company website.  By doing this, you will have gotten “first dibs” on the prospect rather than their having to search a large website to find you.

While these six reasons for having your own domain name for your direct sales business aren’t the only ones, they are something to consider before you choose to “just” use the site your company has provided.  The reasons for having your own domain name are varied, but ultimately the choice is up to you.

Why it’s Important to Love Your Product

Put simply, it’s vital that you love your product when you’re involved with an MLM company. If you don’t love your product, how will you ever convince anyone else of its usefulness and excellence? You must be passionate about your product so that prospects will turn into successful recruits, and your customer list will expand.

geralt / Pixabay

Being able to generate excitement about your product is only one of the reasons you need to love it. As it’s your business, you’ll be spending a lot of time with it, whether it’s through marketing or recruiting for it. Ask yourself, if this wasn’t something you were selling, would you use it? If the answer to that is “no,” it’s not the right product for you. Find one that you CAN love and be passionate about.

You must love your product to successfully sell it to others and make customers out of them. This part’s a no brainer. A product that’s not selling causes a failing business. A failing business isn’t going to make money for you.

On the other hand, when you love your product, you’ll radiate the excitement, confidence, and passion you feel about it anytime you speak to someone about it. It’s this same excitement that will move your product and draw in your recruits like bees to honey. When you BELIEVE in your product, selling it and convincing others to sell it will be effortless. It’s that belief and passion you’re using to make your business all it needs to be.

What Does a Home Party Look Like Going into 2015?

If you are new to direct sales, or just curious, what a home party is, there is no need to look any further.   But the definition of a home party is continually changing, just like everything else.

Aliarts / Pixabay

In Home Party

If someone is having an “in home party” chances are they are inviting you and everyone else over for a chance to see the product and then make a purchase. Expect to be there for two to three hours depending on the product, if you want to visit, or other variables such as starting late or having to wait your turn to order.

Sample Event

Sometimes instead of a party you will have a hostess that would like you to come over and show them a few products. Maybe these are seasonal items or newer products that she has not experienced yet or she wants your opinion on what you recommend. These are much more casual, she might have one or two people over but these are people who have already tried and enjoyed your products but are not comfortable ordering just through ta catalogue.

Facebook Party

With Facebook allowing you to have event pages, many people are opting to do their party online. You are invited to an event and you go to that event page at the correct time. The hostess might say something briefly but then the consultant takes over and basically posts her presentation.   Hopefully she has typed it up before hand to make it go a bit faster and then people can ask questions on each topic as they have the chance.

Hybrid Catalogue Party

While a catalogue party isn’t necessarily a home party, many consultants will give their hostess a few samples or products for them to take around and get orders. This gives people a chance to experience the product if they have not done so but the consultant does need to trust the hostess a bit more to get her products back. Typically this is not an issue.

I find that these types of events are more popular than they used to be as people are busier. They do not want to spend an evening out of their lives at a sales type event, especially if they already know what they want.

 

Pull vs. Push Marketing

All marketing strategies come down to two: Pull marketing and Push marketing. Pull marketing means that you use advertising and promotional methods designed to entice, or pull, a prospect into buying your product or service. You make them WANT to buy it. Some ideas are “buy one get one free,” or “half off.” You increase the urgency by making it a time limited offer. Pull marketing is more pro-active than push marketing.

geralt / Pixabay

Many people see the advantage of pull marketing. Rather than “snowing” your customer into buying your product, you’re presenting the facts about it and inviting them to come in and try it out. It seems much nicer to do it that way.

Push marketing uses a strategy that’s geared toward making your marketing and distribution avenues want to promote your product for you. Consumers rarely see this marketing. It can include such things as bonuses, kickbacks, or wholesale discounts. It’s all about getting the retailer to promote your product over a competitor’s product. Another form of push marketing is getting the customers to “push” your product by offering incentives for them to tell others about it.

While some business owners prefer one over the other, it should be noted that nearly all really good advertising campaigns use a portion of both. Almost all products can be effectively marketed with either pull or push methods, or a combination of them. Whichever you choose, the important thing to keep in mind is to stay in control of everything and act on your decision immediately.

Tips to Direct Sales Success

You can have success in your Direct Sales Business if you follow a few basic steps. Naturally you should pick a business that you are passionate about  with products that you have used.

Nemo / Pixabay

It is important to make sure the business you choose is product centered, has great associate support, and is established. Unless you already have track record of proven success with a direct selling business, stick with established businesses. Once you make this business successful you can always try out a “start at the bottom” deal.

While a lot of people will say it does not matter, picking the right person to be sponsor or up line does matter. Especially if you’re new to running a direct sales business. You can succeed without them, but it will help.

Pick someone who is established, has been with the company for awhile,  earns their full time living via the company, and who will help you.

Yes, you are going to be new and you want new people to sign up with you, but having a great up line with experience will help you get ahead of the pack.

You should have a special place for your business. If you cannot have an actual office, then have a space that means “work” , so that you can transition easier between work and home life.  You need a work space, or desk, computer, paper, and typical office supplies and tools.

Create a business and marketing plan.  You do not have to reinvent the wheel, and in fact you should not. You should read, memorize and get to know all your training information from the company. Also, you should follow the steps suggested for the most success. These are steps that someone else followed already, and had success, use them.

Schedule your business.  It is important for your family and the health of your business to have clear working times. Yes, it is flexible, but try to carve out specific times to work whether it is one day a week, five days a week, or just a few hours a week. Schedule it, and stick to it as much as possible.

If you follow these suggestions you will be successful in your direct sales business. Do you have some tips to share about being successful with a direct sales business? Let’s hear them!

 

Uniqueness is Crucial with Online Direct Sales Promotions

When you join a Direct Sales company, no matter which one it is, you may feel like just one in a crowd of many hundreds, possibly even thousands, of consultants. If there are several people from the same company in close proximity, being unique in a sea of many is crucial for your online direct sales business.

Be Unique

stux / Pixabay

One way to make yourself stand out from among the crowd is to have a webpage associated with the parent company that you’re working with. You may have already been given a company webpage, but everyone has one of those. The name of the game is being unique, and a company page doesn’t say that.

Before purchasing a domain name, however, read up on your company’s rules for online marketing. You don’t want to do anything that will jeopardize your standing with them. If they don’t have a problem with it, by all means, create your own web page.

Optimally, you should already have a domain name picked out before you start your business, but don’t feel locked in to having the company name as part of it. In fact, you can choose something different from the company name so you can keep the domain if you ever separate from them. Come up with some ideas and then see if they’re available. Don’t be afraid to purchase more than one if you really like the name. If at all possible, try to find a name with a dot com extension – not that they’re any more valuable, but they’re more recognizable and easier to remember.

After you have your website domain purchased, you can begin to fill it with unique information. Don’t use only the information provided by the company. Add other value to the site, as well. If your company sells cookware, why not include great recipes that can be made with that cookware. If your company sells toys, provide articles that extol the virtue of playing with those particular types of toys. The options are endless and are only limited by your imagination.

OK, you have a domain; it’s filled with original content that compliments the product your direct sales company has to offer. What else can you do to stand out in the crowd? What else will make your online presence unique from the many other consultants or associates? Why not try adding audio or video to your website?

If you have spent any time at all on the internet, you’ll have seen the popularity of websites such as YouTube. Audio (podcasts) and video (webcasts) files haven’t been added to very many business websites yet, so if you put one on yours you’ll be seen as an innovator – someone to emulate as the popularity of the business tool expands. Besides, as well as being able to communicate with your team and prospective customers on a different level, podcasts and webcasts are just plain fun.

Regardless of the fact that you are running a direct sales business and have been given the same training and tools to do so, you don’t have to be like everyone else in the company. There are ways to make your online direct sales business stand out. Create your webpage with your own domain name, provide great content that will drive people to your site, and then add audio or video segments for your customers and team members to enjoy. You’ll be glad you took the initiative and decided to be unique.