Archive for the ‘Books’ Category
By Michael G. Malaghan
This book is copyrighted in 2005 and in going through it, it is more focused on the person who is a sales representative for a company. As a result, the focus is not on party plan people but there is enough information that it is worth reviewing for the site.
First of all, there are 8 activities that the book is based on:
- Replicate Yourself
I did like that at the end of chapter, there were a list of questions to ask yourself and book recommendations if you wanted to read more on that specific topic.
In going through the book, some of these topics caught my attention as ones that someone in a party plan might be interested in:
- Phone appointments – 11 ideas to increase success rates
- How to find leads as well as how to work with them
- Tips on how to find recruits as well as how to interview them
- Working with new sales reps as well as the veteran reps
- How to set goals using a workshop approach (could work in a conference call or team meeting)
- 12 career wrecking demons and how you can resolve them
- How to be a good manager
- 60 ways to energize your meetings (but don’t use them all at once!)
Again, due to the age of the book some of the ideas presented are no longer as relevant or practical (such as the ones on the Internet) but there are still many tried and true methods in here.
If you are someone who is struggling, this book may be good to pick up and read through to see if there are ideas you can incorporate. Make sure to look at the books recommended as you never know what or where you are going to find the tip that makes you successful.
By Maria T Bailey
I will start off by saying that the subtitle of this book is “78 Important Questions Answered by Top Women Business Leaders” so you get an idea of the type of content you are going to find.
The book focuses more on the person starting a business entirely from scratch from finding a product/concept, to getting funding, to creating a business plan and moving forward from there.
- Juggling family
- How they funded their business
- How to be organized
- Obstacles faced
- Secrets to Networking
- Daily Schedules
As I stated, the book is not geared to direct sales/party plans but there is still a lot of helpful information such as information on how to create a business plan and how you can market yourself.
The author includes some ideas on how to create a daily schedule which is more suited to someone who works from home but there are likely ideas that a person can take from that an adapt. There is also a section on different types of advertising as well as using online marketing, but as the book is copyrighted in 2001, a lot of the information is now outdated.
She concludes the book by discussing an exit strategy if you plan to get out of the business and words of wisdom from a few people.
I did not see much in the way of interviews from direct sales companies but I did not expect to see any.
I think this could be a good book if you are looking for some inspiration and are not sure where to look. There are multiple questions and areas that may gave you something to think about and consider in your own career.
I was approached by the author of this book to see if I would do a review of it. I willingly agreed as I have wanted to provide more reviews on this blog. In return, a copy was sent to me to read and review. The opinion here is mine and was not influenced at all by the free book.
In “Book More, Sell More” there are 11 different ideas that are explored as well as some bonus ideas to inspire you. But what I like is how she breaks down each idea with the benefits for customer and consultant, what types of products work best for this idea and the concept. She discusses what you need to do it, who you are targeting and how to launch it. She discusses add on’s for the sale, the record keeping aspect as well as how to handle any sales or recruit leads that come from it. Some of the ideas also include information on the pros/cons of the promotion, ideas for follow up and variations of the idea.
Near the end, there are additional ways that you can get sales as well as a discussion on creating your own newsletter to keep in touch with your customers. Just like the sales ideas, she breaks it down to help you with this from how to do it, what type of information to provide and some information to keep you from being discouraged. Another idea I liked is the idea of a boot camp that you can use to get yourself motivated and going or you could use it to do a team challenge.
I enjoyed this book as it provides a variety of different ideas to get more sales. While several ideas were not new to me, the presentation of the information and the breakdowns were definitely helpful. For a new consultant, or one who is not sure how to get more sales or bookings, or does not want to spend a lot of money, there is definitely some helpful information in here.
Buy Now: Book More, Sell More by V.L. Main
When it comes to direct sales, there are many different books out there for you to read. Unfortunately, due to the niche of this industry, a lot of them are not available in your local library (at least, not in my local library) so if you want to read them, you need to purchase. If you are looking for ideas of which books to borrow, I advise you to look into these ones.
All Sorts of Training by Deb Bixler – more than just books!
If you are looking for a general book on advertising, you may be interested in checking out this book by Bill Glazer called “Outrageous Advertising”. This one you may be able to find at your local library as that is where I got it from. Read my full review of this book at my post reviewing it. Book review of “Outrageous Advertising”
Don’t forget, I have a series of books for you to purchase on Kindle! You can see what they are about and with links to purchase at this blog post – Check out my ebooks!
If you have been following this blog for any amount of time, or you are a new reader, you know that there is a lot of content here. While you can view it all by going through the various categories and reading the posts that interest you, I have created several eBooks that I think will be much more helpful as all the information is in one place and in order.
I have posted prior about the first book I published on Kindle, well, I have published four more. So please check them out and give me feedback!
Everything about Getting Sales, Trade Shows and Fundraisers – This book is all about what you can do to get sales, how to find trade shows and do well at them and where the fundraisers are hiding. This is a great book to get for the person who is starting, re-starting or is struggling to keep their business going.
What You Need to Know About Recruiting – Recruiting is not for everyone which is why I have made it a separate book. Some people need help here and do not know why they might want to recruit or how to find people who want to join their team. It also gets into how to train and get their teammates started.
Assistance with Advertising and Social Media – If you are looking to do more business, or just keep your business where it is, you likely need to do some advertising. Whether you are looking for online or offline, free or paid, there are a lot of ideas here to help you. There is also a lot of information about social media and how you should and should not use it to promote your business.
The Business End of Direct Sales – Accounting and Taxes – As with any business, there is always bookwork and taxes. This book gives you information about how to get organized, how to keep current and gives you ideas about what you can and cannot use for your taxes.
And of course, don’t forget my first book “Picking a Direct Sales Company and Getting Started”
If you have been around this blog for a while, you may have noticed that I jump around in what I post each week. I used to actually post by topic and would have a topic of the week but as I got further in, and had a harder time coming up with ideas, that started to change. For this reason, I decided it might be a good idea to put posts into a book format.
Due to all the content on this blog, almost two years worth, I decided to split it up into a series of five books. Yes, I know, it sounds like a lot, but this blog currently has over 350 posts on it. Many of them cover similar topics so they have been organized for easier reading.
The first book that I have released is “Picking a Direct Sales Company and Getting Started”. As you can imagine, this book is about how to select a direct sales company and then what you can do while you wait for your kit.
Topics include but are not limited to:
Direct sales versus a retail business
Picking the best direct sales company for you
Signing with the company directly or with a sponsor
Interviewing a potential sponsor
Waiting for Your Kit
I also have four other books in the works and hope to get at least two more released this month.
Book 2: Everything about Getting Sales, Trade Shows and Fundraisers
Book 3: What You Need to Know About Recruiting
Book 4: Assistance with Advertising and Social Media
Book 5: The Business End of Direct Sales – Accounting and Taxes
If you do not have a Kindle, that is not a problem. There is a free Kindle application that you can download and it works on your computer, your phone or any other tablets you may have. I personally run this on my phone and my iPod and it works pretty decently.
Author: Karen Phelps
If you have not heard of Karen Phelps, it’s possible you are living under a rock. She has been in direct sales for over 25 years and as a result she has dealt with probably every situation a person will encounter in their journey. These days, she works as a speaker and by writing books to help those in the industry to understand what they are doing and to help them improve their business and their income. Sections of the book include methods to help to control your attitude, create methods to get bookings, how to grow your business, motivating and managing your team, how to maintain a business that fits your lifestyle and how to make your direct sales business last for a long time.
One of the best things about this book is the breakdown. There are ten chapters dealing with different key areas of your direct sales business. The language used is clear and easy to understand so that everyone can be a success after they are done reading this. A great feature is that Karen has included scripts to help you with various aspects of your book if you are not sure what to say in a situation.
Whether you are contemplating joining a direct sales company or have been in one for a while, chances are you will learn something new by reading this book.
By Mary Christensen
With over 25 years of experience in direct sales, you know that Mary Christensen’s advice comes from the heart and can be trusted. To be successful in your direct sales business, not only do you have to get bookings and make sales, but you need to grow your business by finding the right people.
When you read this book, you will learn what your recruiting style and how to identify and approach those who will be an asset to your team. You will learn how to do and say the right things to convert those prospects to your team and overcome any objections people may have. This book will give you ideas to get them selling so that everyone meets their goals. With confidence, you will find people who never considered a direct sales business will approach you about joining!
Not only do you get a book full of ideas, but there is advice, worksheets and exercises to help you become a recruiting superstar like you should be. While some of her ideas may not be for everyone, and although she sometimes comes off a bit preachy, you can take the information and adapt it to better suit your personal situation and style.
I like that she explains how to make phone calls no matter what reason you are calling someone. It is definitely important to know why you are calling someone instead of fumbling for a reason when they answer the phone. By stating the reason that you are calling, people see you as genuine, realizing that you are calling for a specific purpose, which helps to build trust.
Overall, I think this is a great book for a person to pick up if they are thinking about building a direct sales team or has started building and needs help going forward. It can also be great for a refresher or if you are feeling burnt out with your recruiting efforts. With so much information thrown at us from so many places, it is nice to have one good resource with everything we need.
This book is all about advertising – outrageous advertising! If you are stuck on things you can do to advertise your business and you want to make sure you get noticed, this book has some great ideas and tips to help you be successful. From tips to ways to use the white space on your current mail outs or how to write attention grabbing headlines, you will find it in this book.
The thing I like about this book is that Bill gives you specific examples of what he has done in the past as well as how they worked out for him. He also provides examples of what others have done with their business and how well they worked out for them.
Even if you are not doing snail mail advertising, a lot of these concepts can be used in the online world, and I would imagine they should be just as successful. This is especially true of topics such as how to create headlines and how to get more responses when you do send out an advertisement.
As I am writing this, I have only gotten through half of the book due to many demands on my time. In looking forward, I see upcoming topics are reminding customers of your presence as this can be a big reason they haven’t purchased from you recently.
This book was published in 2009, so I am kind of surprised that there is not much focus on online advertising. This may be a case of teaching what you know, and the author may not have had a lot of Internet advertising experience.
The one thing that does concern me with this book is that some of the outrageous headlines he uses as examples could come off as spammy. But for the cost of using an online newsletter or doing a mail out, it doesn’t hurt to try them and see what types of results you will receive.
Would I recommend this book? I think it is a good book to look through and see what types of ideas you may garner from it. While its focus is not on direct sales, but advertising is a part of direct sales, it definitely has some applications that can be used to help expand your business.