Category Archives: Consultant

Tips to Direct Sales Success

You can have success in your Direct Sales Business if you follow a few basic steps. Naturally you should pick a business that you are passionate about  with products that you have used.

Nemo / Pixabay

It is important to make sure the business you choose is product centered, has great associate support, and is established. Unless you already have track record of proven success with a direct selling business, stick with established businesses. Once you make this business successful you can always try out a “start at the bottom” deal.

While a lot of people will say it does not matter, picking the right person to be sponsor or up line does matter. Especially if you’re new to running a direct sales business. You can succeed without them, but it will help.

Pick someone who is established, has been with the company for awhile,  earns their full time living via the company, and who will help you.

Yes, you are going to be new and you want new people to sign up with you, but having a great up line with experience will help you get ahead of the pack.

You should have a special place for your business. If you cannot have an actual office, then have a space that means “work” , so that you can transition easier between work and home life.  You need a work space, or desk, computer, paper, and typical office supplies and tools.

Create a business and marketing plan.  You do not have to reinvent the wheel, and in fact you should not. You should read, memorize and get to know all your training information from the company. Also, you should follow the steps suggested for the most success. These are steps that someone else followed already, and had success, use them.

Schedule your business.  It is important for your family and the health of your business to have clear working times. Yes, it is flexible, but try to carve out specific times to work whether it is one day a week, five days a week, or just a few hours a week. Schedule it, and stick to it as much as possible.

If you follow these suggestions you will be successful in your direct sales business. Do you have some tips to share about being successful with a direct sales business? Let’s hear them!

 

What Are Your Goals?

No matter what activity you are involved in – trade show, home party, recruiting session – it’s important to set goals for the event.  Its part of how you evaluate how you did as well as set your goals and plans for the next one. Of course, not every event is going to be the same but it will give you some ideas. You can always adjust your goals.

stevepb / Pixabay

Party Goals

You should always have a goal of having enough sales to qualify for a party. If your company calls a party $150, then you should be setting that as your sales goal, at a minimum. Personally, I prefer to set my goal to $200 to $300.   If you know what the average order size is, you know how many people need to be in attendance for that to work.

I always set a goal of booking 1 party and having one person talk to me about the opportunity. It could be from someone who is not in attendance; I have had people tell me a friend is interested and I have left information to be passed along.

Trade Shows

When I attend trade shows, I have a goal of at least 2 party bookings and 1 recruit. I typically have a sales goal which is enough to cover the cost of my table. If I can get the bookings and they hold though, that is a success as the parties should easily cover what my table cost and it should net me future sales in the future due to bookings.

Adjusting Goals

Now, adjusting your goals may not be a good thing unless you are adjusting them up. But do not set them too high or you may end up disappointed.

Party Goals

If you arrive at a party and see 20 attendees, it can be tempting to upgrade your goals to $500.   Unfortunately, that may not work as maybe a lot of the attendees just came to see the new baby the hostess had or her new house.   On the other hand, if only three people show up, you could still get a $500 show as the three attendees need to restock their supplies.

Trade Shows

Trade shows are so unpredictable that I don’t think it is wise to adjust these goals no matter what. A lot of people come out just to see what is going on or to visit a friend who has a display.

Ultimately, what you get out of an event is up to you. If you sit back, and don’t interact, you are not likely to get anything. But if you engage, you should make your goals and more.

 

7 Tips To Create A Confident Sales Image

Confidence is of paramount importance when it comes to making sales. You not only have to convince people that you’re confident in what you’re saying but also what you’re selling. The best salespeople are able to convince people to buy products that they don’t even particularly like or need, simply by using persuasive powers and personality, whether it’s hard or soft selling. 2102027_blog

If you’re suffering from a lack of confidence or you want to appear more confident in your day to day role in sales, here are 7 simple tips:

  • Look the part: The way you look speaks volumes in sales as research indicates that we as humans form an immediate snap judgement of others within seconds of setting our eyes on them. It’s important to dress professionally and to look smart and clean. Take care to present yourself well, keep your hair and facial hair trimmed and stick to outfits that are appropriate for the scenario; you don’t have to wear a tuxedo every day, but if you have an important meeting, it’s essential to dress appropriately and opt for a smart ensemble.
  • Smile: Smiling enables you to build bridges with others instantly and it can really have a positive impact on the way people perceive you, as well as helping to break the ice and settle any nerves. If you’re not confident with your smile and you feel that it holds you back, it may be worth thinking about having cosmetic dental treatment. Faster, straighter smiles can be achieved through discreet braces, such as Damon Braces. Nowadays, treatment is more affordable than ever before and even an hour in the dental chair can make an amazing difference to your image, as well as your confidence.
  • Be prepared: If you are well-prepared for a presentation, a sales pitch or a meeting, you will feel more confident and less anxious. Take time to go through your presentation, read it aloud and have a think about how you would answer potentially tricky questions.
  • Maintain good posture: Your posture has a significant influence on the way you portray yourself. Keep your back straight and your shoulders back, hold your head high and relax; this will make you look and feel more confident. Avoid slouching or hunching your back and shoulders, as this can make you look disinterested or shy.
  • Talk slowly and assertively: Take your time when going through a presentation or answering questions. Talk slowly and clearly and add intonation and enthusiasm to make what you are saying sound more interesting.
  • Think positively: You can be your own worst enemy when it comes to confidence, so give yourself a break, focus on the positives and do your best; that’s all you can do. If a pitch doesn’t go well, it’s probably not the end of the world and you can learn from the negatives; try not to beat yourself up and set goals to improve on areas that are not quite right in the future.
  • Don’t be afraid to inject some personality: Many people in sales are outgoing, driven and ambitious and you shouldn’t feel afraid to inject personality into the work you do. In many cases, it’s a matter of standing out from the crowd and making people believe in you and what you are selling, so be confident and energetic, think outside the box and believe in yourself

 

Following Your Rules on Social Media

I know I have posted a lot about how to act on social media. But does that mean I follow what I preach? Unfortunately, I have to admit that no, I do not. I will admit that I am trying to get better but it can be tough due to limited time as well as losing interest in the topic.   That said, it should be worth it or maybe it is time to close up shop and move on, right?

So what kind of rules am I breaking that I setup for myself:

Only Post Links

It is so easy to stop by a social media account, plug in a title and a link and go on your way. I have a spreadsheet with these all in it, as well as hashtags, for easy use in this respect. Not only do I do this with my business account but I do it with a personal account as well, although, I do not post nearly as much as I do with the others. There are some quotes interspersed with the links but the ratio is lopsided.   In my defense, if you are talking about a news story or statistics, you likely need to use a link but it does not have to be self serving.

Post Regularly

Some of my accounts are currently posting on a regular basis but not all. I had an account setup that was auto posting for me but due to the cost and not seeing the return on it I wanted, I cancelled it. As a result, I have to manually setup a lot of my posts and I just keep forgetting.

Be Current

If you have something like a website, blog, Facebook page, keeping current is important so your customers know what is going on. Again, I haven’t been. I have put up a few posts recently as the Fall catalogue is now out and it’s the most popular one. But if I post once a month, I am doing well.

What kind of rules have you set for yourself that you find yourself failing at? Do you know why this is?

Should I Purchase Phone Leads?

With a direct sales business, sometimes you feel like you have exhausted all the avenues of finding sales leads. While researching other sources of leads, perhaps you’ve heard about purchasing phone leads for multilevel marketing. Is this a good idea?

A Cisco 7960G IP telephone

A Cisco 7960G IP telephone (Photo credit: Wikipedia)

Generally speaking, purchasing phone leads is not the best way to get leads. One problem with lead generation companies is that the leads are not well-screened. The person you call might have no interest whatsoever. Lead companies sometimes recycle their lists so they can sell them to other people so you may be paying for people who have already been contacted by several of your competitors.

Another problem with purchasing leads is that many of them can be outdated. You have no way of knowing when the contact information was collected and people could have moved or changed phone numbers in the meantime. It’s hard to know exactly what you’re getting when you spend money on phone leads.

The best way to get leads for party plans and other direct sales businesses is by using your own website. That is the only way to ensure that the leads are genuinely interested. If you have the budget to buy leads, there are a few more cost-efficient ways to invest that money in your business. You could hire a writer to write a few articles about party plans and then use them to get backlinks to your website. This will increase your exposure and search engine ranking. Set up a contact form on your website to collect phone numbers and then you have your very own targeted phone leads.

If you are really stuck and looking to purchase phone leads, you need to conduct some research to make sure you are buying them from a reputable company that does not resell their lists.

How to Deal with Family Disapproval

Even though there have been various successful multilevel marketing businesses over the years, many people still have problems with their family disapproving of what they do. Their objections can range from worrying that you’re being “scammed” to religious objections. Either of these may be difficult to handle.

Spoon of Disapproval

Spoon of Disapproval (Photo credit: eightson)

One way to deal with your family’s disapproval is by offering PROOF. Whether it’s proof that you’re NOT being scammed or proof that your religion WANTS you to have a viable income, proof may be the only way to convince your family that there’s nothing wrong with direct sales or MLMs. The next step is how to prove it.

First, let your family members try the product you’re selling through network marketing. Many times, this is all it will take. Once they try your amazing product, it’s possible they’ll totally understand why you’re selling it and get on board. They may even want to sell it, too.

Religious issues can be more difficult to get past, although it can be done in many cases. Proof may, again, be involved in dealing with these family members. Prove to them that you won’t be working on the main religious day of the week. The beauty of a multilevel marketing business is that you can work when you want. You may need to prove that it’s not going to take you away from your family any more than a normal job would. Your product can be anything you want, so it doesn’t have to be “sinful” product.

In the end, if you cannot get your family to accept your proof, you’ll have a decision to make. Consider your own happiness in the process.

Should I have a WordPress sites for my Direct Sales Business?

Yes! Of course I am going to say Yes you should have a WordPress site for your direct sales business. I am a firm believer that self hosted WordPress is the best system that you can use to build your website. I realize that most direct sales businesses offer you a company website, but they do not offer the flexibility that your own site offers.

WordPress

WordPress (Photo credit: Adriano Gasparri)

With a WordPress site you can create great capture pages, blogs, sales pages, squeeze pages, and more. You can even create a nice little “community” type website for your team. It can be completely private like a membership website and you can do it relatively easily once you learn about all that WordPress can do.

Of course if you are not interested in learning how to build a site on your own there is another reason why WordPress is perfect; It is easy to find someone to build it for you at a price you can afford. It is such a commonly used platform that you can find someone to build your site with all the bells and whistles that you need without spending 10,000 dollars.

In fact for well under $1000 dollars you can have a wonderful site that does what you need if you use WordPress and use their free plug ins, and use free templates. You can even do it yourself for far less than that. I’m not kidding about this. Take a look at our Business Directory and you will find someone who can help you.

Alternatively just ask around. If you know someone who has a site you like, ask them who did it, and ask them how much it cost. You might be surprised!

Picking a Consultant to have a Direct Sales Party With

There are many direct sales consultants out there that would all love to host a party for you.  But how do you decide which one you want to invite into your home?  There are a variety of methods that people use and which one you pick is up to you.

choices

choices (Photo credit: danielmoyle)

Booking at a Party – Quite often people will book their party with the person who was the consultant at an event they attended.  A lot of people do not know half a dozen different consultants with each company so they pick the person that is easiest and that they have met already.  But if you do not get along with this person, there are other options.

Ask Friends – If you have not been to a party recently and are looking for a direct sales consultant, you can try asking friends if they know anyone.  You may be surprised at who they know and that they can hook you up with.

Company Website – A great method to find consultants is to visit the company’s website.  Chances are there is a spot where you can enter where you live and it will list several consultants in the area that you can get in touch with.  If you are not sure, pick a few different ones and send them a few questions.  See how they respond and see which one seems to mesh with you the best.  Even if you do not see anyone in your area, you can contact the company and they will find someone for you.  I recently acquired a customer who did this – the consultant search wasn’t working for her, she called my company and they sent me the lead.

Local Classifieds – Another place you can look for a consultant is your local classified ads.  Depending on the website you are using will determine how successful you will be.  I know that I have difficulties getting ads posted on some sites as others like to report them so that they are the only ones.

Facebook – Try searching for the company you are looking for on Facebook.  I find that those who are local to me come up first in my searches.  If the consultant has a fanpage or information in their profile, they should come up.

Search Engines – Go to your favorite search engine and type in “Company Name” and your city.  I have had a few people tell me that they located me that way.

Between all these methods, you should be able to find someone to come in and do a party for you.  If you can’t, it may be an indication that you should join the company as you may have an area that no one is in yet!

Enhanced by Zemanta

How to be a Good Customer

Calling Home

(Photo credit: Lst1984)

One of the biggest frustrations for a direct sales consultant is dealing with customers or hostesses and not getting any resolution.  So here is what you can do to be a good customers or hostess.

Respond to Phone Calls – If your direct sales consultant contacts you, please return their calls.  They likely are not calling you just to chat as they have other people to be in touch with (and quite honestly, a lot of reps do not like making calls, so it’s hard work for them to do!).  Chances are they will leave a message if at all possible to tell you why they are calling – so please return their call with the information they have asked of you.

Respond to Emails – Just like the phone, please respond to emails they send you.  The consultant may know that you prefer email or they may prefer email.   In a perfect world, they will call you but they may try email instead or especially if you do not return their phone calls.

Make a Decision – If you tell the direct sales consultant that you want to host a party, but when they call to schedule you, and you keep putting them on, please quit.  If you do not feel that you can host anymore due to changed circumstances, tell them this.  If you cannot host for a few months, please ask them to call you back in a few months time.   This should not be a problem for the consultant and they will appreciate you letting them know.

Fill out your Form – When you are placing an order at a party or outside of a party, please fill out the form completely.  This means item number, name of product and the price.  Sometimes people do not have the right number for the right product, and this can help clear up any confusion.

Enhanced by Zemanta

Why do Direct Sales Consultants do Hostess Coaching?

You may wonder why the direct sales consultant that you have booked a party with keeps calling you before your event.  There are actually a few very valid reasons for doing this.  That said, it is not something that all reps do and some prefer to do hostess coaching via email or other means instead of over the telephone.

Preparation – A lot of times a hostess does not know what all to do to get maximum attendance when she has her direct sales event.  By doing hostess coaching, the consultant can help to get a maximum amount of attendees which gives the host a larger customer base which will help to get all the items that she wants for free.

Outside Orders– Quite often the hostess has people who cannot attend but want to order.  By staying in touch, the consultant is able to answer any questions these other people may have and also get the totals for the hostess.  Some hostesses are not comfortable with adding up orders themselves so this helps them out.

Reliability – While this may not seem like an obvious reason to stay in touch, when the direct sales consultant gets in touch with you on a regular basis, you know that you can trust them to show up when they are supposed to.  I have had people who told me that they booked with someone and they never heard from them as their date got closer so they found me instead.  Their loss, I once had a $1,000 party due to this!

Space – Many consultants require space when they arrive whether it is for setting up their display or a place for ordering.  When talking to the hostess beforehand, they can let her know what they require to make sure that the hostess can have it ready when they arrive.

Wish List – It is beneficial for both the hostess and the consultant if the hostess has her wish list made up in advance.  With the coaching, the direct sales consultant can make sure that she has thought about this and knows what she wants to earn free at her party.

While you may find it a bit of a hassle when the direct sales consultant calls you and wants to know how things are going and if you have any questions, they are really doing it for both of your benefits.

 

Enhanced by Zemanta