Category Archives: News Articles

DSA: Annual Growth & Outlook Survey

“There is good news coming from the direct selling segment,” said DSA President Joseph Mariano. “Despite the economic climate, direct selling continues to be a source of income and support for independent consultants across the U.S.”

DSA (US) Logo

DSA (US) Logo (Photo credit: Wikipedia)

The U.S. direct selling market grew faster than the overall U.S. economy, which grew 3.9 percent as measured by gross domestic product (GDP).Nearly half of U.S. direct selling companies experienced sales growth and another 14 percent remained flat.

– Direct sales increased 4.6 percent to $29.87 billion

– Salesforce sized at 15.6 million sellers in the U.S.

– Direct selling market outpaces growth in gross domestic product (GDP) by 0.7 percent

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Article: Recession Drives Women to Direct Sales Companies

Kundrod, who formerly worked as an internal project manager for an e-learning company, began to suspect in February she might lose her job. That’s when she began selling Mary Kay cosmetics as a precaution to guard against lost income.

“Mary Kay started as a plan B for me,” Kundrod said. “And I did lose my job in June. And so, it quickly became a plan A. And so I really just haven’t looked back, and it’s been great, and I’ve been able to support myself with it.”

Kundrod says her income per hour with Mary Kay is comparable to what she made at her last job. She’s also found satisfaction in helping women look and feel their best.

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News: At-home parties can help you earn extra cash

Odds are that you’ve attended or hosted a Pampered Chef, Arbonne, or more recently, a Stella & Dot party. Selling make-up and merchandise through at-home parties is a billion-dollar business. At an event in New York City last year, financial guru Suze Orman even shared that her mom was an Avon representative in the early 1960s, and the additional income she earned helped support their family in tough times.

Read more of this story :  At-home parties can help you earn extra cash

News: Direct Selling Has Been a Benefit For People In The Recession

Direct Selling Is Recession-Proof

Neil Offen, president of the Direct Selling Association says of the direct sales industry, “We’re recession-resistant in the sense that more people come to us during economic hard times for supplemental income or replacement of a lost job.”  The prolonged recession has acted as a tool that direct sellers have used for recruitment purposes.  Large direct sales companies like the makeup and clothing giant, Avon, and Silpada Designs, a jewelry manufacturer, are encouraging their sales consultants to inform people that direct selling is a tool they can use to keep producing income even when the economy is performing poorly.
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News: Party on! Tupperware still going strong after 65 years


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Five years ago, Monica Luke quit her civil service job at U.S. Northern Command to sell Tupperware.

“It’s my full-time job,” the Colorado Springs woman says — a job that lets her be her own boss, set her own hours and make as little or as much money as she wants, she adds. She holds home parties — the traditional way to spread the word about and sell Tupperware — two to four times a week. She’s made about $50,000 in her top year.

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Article: Direct sales companies draw local workers

Job cuts, smaller bonuses and scaled–back hours have pushed more people than ever to become direct–sellers, a phenomenon industry experts have seen before, said Amy Robinson, of the Washington, D.C.–based Direct Selling Association.

“It’s definitely not recession-proof, otherwise we’d never see downturns and only see gains,” said Robinson. “We call it recession resistant. We are absolutely affected by a bad economy. People don’t stop spending. They spend differently.”

The $30 billion industry offers a variety of products and holds steady even when retail numbers drop. More than 74 percent of the American public has purchased goods through direct sales.

Robinson said less than 10 percent work full–time and the majority are in it for supplemental income. The median salary for a direct–sales consultant is $2,400 and only about 2 percent of direct–sellers earn six figures.

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Is Direct Sales Growing – Mary Kay says Yes!

The direct-sales giant last week reported signing up more than 165,000 new U.S. sales reps in April, the largest monthly amount in a decade, the company says. Since these new hires are technically independent sellers – rather than full-time staffers – the gains can also be seen as a rare example of small-business growth.

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The “Pink” Cadillac of Job Growth?

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Tupperware, Avon and More: 4 Questions to Ask About Direct Sales

When you’re 30 years old and bankrupt, a mom to two small children and living with your in-laws because the bank took your house, you need to take matters into your own hands – fast. For Ellen Lewis, beating the recession meant reaching for Tupperware.

Lewis admits she was hesitant at first to work with the 60-year old direct selling company. “I’m younger,” she tells me. “I really didn’t feel like I could make money in Tupperware. It’s one of those things you hear people talking about, but I thought the market was surely saturated.”

She and her husband, residents of Cuyahoga Falls, Ohio, had declared bankruptcy in late 2007 after their coffee shop went under. “Am I really going to be a Tupperware lady?” Lewis asked herself. If she couldn’t sell lattes, would plastic pie containers be any easier? But time was of the essence. “We needed to make up a lot of money fast,” she says. So rather than waiting to get hired elsewhere, she invested an initial $100 or so in Tupperware products and signed on as a Tupperware ‘consultant.’

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Direct Sales Growing in Popularity

Posted on 25 October 2010 by John Hurd

Not since the last recession have direct sales businesses grown so rapidly in popularity. Originally believed to be for “hobby entrepreneurs” and never really considered as a way to make a second income, this business has seen a major resurgence in the past year.

Companies like Avon and Tupperware are reporting an increased interest in people coming to them for ways to make more income. From the laid-off to those who still are in a career, there’s a lot of interest in selling a little something extra on the side.

If you’re considering getting into direct sales — and I recommend that you do — then there are a few things you should keep in mind when looking at companies to work for.

First, find out how you’re going to be selling product. Often, direct sales companies require you to purchase goods directly from them before you’ve even made a sale. It you’re not confident there’s a market for this product near you, or you simply cannot afford to carry stock, then I suggest looking at other opportunities.

Next, look at where your income is coming from. A direct commission from sales you make is most ideal. Some companies pay out an incentive for recruiting other people to sell the same product. And often this payout greatly exceeds the commissions from selling the actual product. Many people feel disappointed by businesses that run on this model, as once you recruit too many people, no one is left to buy the product.

Also, make sure you have an interest in what you’ll be selling. Use the product yourself, get comfortable with it and find the ways it is benefiting your own life. Selling a product you don’t believe in is far more difficult and stressful and won’t turn into the side income you’re looking for.

And, finally, ask around and do your research. What are people saying about this business online? Does anyone already promote this product in your area? If so, go out and meet them and find out about their experience.

As direct sales businesses continue to rise in popularity, getting in now could help you establish a secondary income to help you get through the rough patches of day-to-day expenses.

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