Even if you’re new to direct sales, you’ve probably attended – or hosted – a Pampered Chef dinner or Mary Kay makeover at least once in your life. As you laughed and gossiped with your girlfriends, did it ever occur to you to combine your parties into a giant direct-sales extravaganza? You can easily host multiple parties at the same time, and it might just boost your revenue.
Think about your target audience for a minute. What do they like? How old are they? What type of budget do they have? As you’re thinking about the category most of your customers fall into, you may realize that your Tupperware customers might love storing your friend’s Dove Chocolates in your handy containers. Your Avon ladies might have a blast getting all pretty while a Pampered Chef consultant whips up a tasty feast in the kitchen. Your Scentsy buddies will probably also love the smell-good stuff over at PartyLite.
Talk to your customers to find out how they feel about a combination party. You might be surprised by how excited they are. Many people hate attending parties alone, and a combination party makes it easier for them to find a friend to bring. Ladies who don’t like Tupperware might enjoy the handy kitchen supplies offered by Pampered Chef, making it easy for each attendee to find a guest or two to bring.
Consider offering the other associate(s) a percentage of the party sales. This will get them on board and make them more likely to help promote your combined party. Schedule your party for the same amount of time that you usually set aside for direct sales events, typically somewhere between 2 to 4 hours. Make sure to bring plenty of change to eliminate some of the potential hassle associated with divvying up end-of-party funds.
You don’t have to host solo parties to make a decent profit. Network with other men and women in direct sales and give a combination party a try. You might just hit your monthly sales goal sooner than you expect.