Fall is here and we are entering one of the busiest times of the year for those in direct sales. But yet some people are still facing an empty calendar. If this is you, here are some ideas to help get people shopping and booking parties with you.
If you have a new book for the fall, or an insert to go with your main book, make sure people know about it! Have people come to your house to check out the new product or even invite them over to help you open the box of new goodies! If you are going to have people help you unpack, keep it to a select group (prior hostesses, biggest party hosts, or some other criteria) and offer them something special if they book a party with you before they leave.
Hostess Only Party
Have a launch at your house that is exclusive for previous hostesses and give them first pick of the days available in your calendar. Do not forget to set hot dates where they can get an extra incentive if they book that day!
Already have your fall products? Have an open house where everyone comes over to check out the new goodies. Offer them an incentive if they book a party with you at that time or if they bring a guest who books or purchases. Make sure you give them a good reason to attend!
Extra Host Incentives
Offering your past customers and hostesses an extra incentive can be a great way to book. Maybe you have special dates in your book that are only available to them to book. You could also upgrade the hostess gift for anyone who has a party that makes over a certain amount in sales. If you have nothing on the books, offer an extra incentive such as a half off item for booking on one specific day!
A fun idea for a party can be creating a theme. For August, it could be a back to school party and everyone could bring school supplies to donate. Another option in October would be an Orange and Black party for Hallowe’en. You could have a Margarita party and have alcoholic and non-alcoholic versions and bob for apples. There are a lot of ideas of what you could do!
Use the Phone
If none of these ideas get you parties, it is time to get on the phone. Better yet, use the phone in conjunction with these ideas and get your calendar so full that you have to start a waiting list!
No matter what industry you are in or what you are selling now is the time to get in touch with your customers and get that calendar booked up. With the bookings you get now, you should start filling your calendar and those parties should get your bookings that will take you from now until December.