Category Archives: Sales

6 Tips to get Fall Hopping

Fall is here and we are entering one of the busiest times of the year for those in direct sales.  But yet some people are still facing an empty calendar.  If this is you, here are some ideas to help get people shopping and booking parties with you.

Untitled Project: FALL SALE

Untitled Project: FALL SALE (Photo credit: untitledprojects)

Product Launch

If you have a new book for the fall, or an insert to go with your main book, make sure people know about it!  Have people come to your house to check out the new product or even invite them over to help you open the box of new goodies!  If you are going to have people help you unpack, keep it to a select group (prior hostesses, biggest party hosts, or some other criteria) and offer them something special if they book a party with you before they leave.

Hostess Only Party

Have a launch at your house that is exclusive for previous hostesses and give them first pick of the days available in your calendar.  Do not forget to set hot dates where they can get an extra incentive if they book that day!

Open House

Already have your fall products?  Have an open house where everyone comes over to check out the new goodies.  Offer them an incentive if they book a party with you at that time or if they bring a guest who books or purchases.  Make sure you give them a good reason to attend!

Extra Host Incentives

Offering your past customers and hostesses an extra incentive can be a great way to book.  Maybe you have special dates in your book that are only available to them to book.  You could also upgrade the hostess gift for anyone who has a party that makes over a certain amount in sales.  If you have nothing on the books, offer an extra incentive such as a half off item for booking on one specific day!

Theme Parties

A fun idea for a party can be creating a theme.  For August, it could be a back to school party and everyone could bring school supplies to donate.  Another option in October would be an Orange and Black party for Hallowe’en.   You could have a Margarita party and have alcoholic and non-alcoholic versions and bob for apples.  There are a lot of ideas of what you could do!

Use the Phone

If none of these ideas get you parties, it is time to get on the phone.  Better yet, use the phone in conjunction with these ideas and get your calendar so full that you have to start a waiting list!

No matter what industry you are in or what you are selling now is the time to get in touch with your customers and get that calendar booked up.  With the bookings you get now, you should start filling your calendar and those parties should get your bookings that will take you from now until December.

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Boost Your Sales By Optimizing Your Social Media Networks

What is Social Media Optimization (SMO)? According to Wikipedia “Social media optimization is the use of a number of social media websites and communities to help generate publicity to help create awareness for a brand, company, product or event”. Social media optimization has been gaining a lot of momentum since search engines like Google and Bing have included social signals in ranking a particular web page in their search engine results page. Search engines have included social signals as part of their algorithm and that is why it is important for business owners, website administrators and marketing professionals to learn more about social media optimization to help boost their sales and revenues.

Here are some essential tips that they can use to help you boost your sales by optimizing your social media networks:

1. Be an Expert That People Will Go To

One of best ways to build a long term social media optimization strategy is to be an expert that people can go to for help. You have to learn to be the expert in in your field and not just a follower. You have to be an innovator in a sense that people will look to you when they need something or if they need the latest news in your field or industry. Being an expert is not only about knowing things but more importantly, it is about being able to offer help to your audience. It takes a lot of time and energy to be an expert especially in sales and marketing but it is important to invest in your own skills and experience so that people will see you as an expert.

2. Make Your Content Stand Out   
Writing good content is very important in social media optimization because if your content is similar to what other people in your own niche is doing; your readers and audience will not be able to differentiate you from the rest. You have to be able to create content that is interesting and engaging. This will help you captivate your target market and help improve your sales.

3. Incite an Emotion

When you are writing your social media content, it is important to tap on the emotions of your readers and viewers. You have to be in tune with their feelings and be able to capitalize on that to make your content relatable. By doing this, it can help you create a viral content that can create some awareness for your brand, product and even a sales event.

Social media optimization is important for any business owner, website designers and sales professionals to learn because of how crucial it is in helping you grow your brand or company. It is also a good way to get direct feedback from your customers and understand their wants and needs. By applying those tips, you can improve your social media optimization skills and help you reach your customers better.

About the Author:

Francesca Westi is passionate about helping people like small business ownersreach their sales goals. She is an experienced dissertation writer and online business consultant where she provides useful tips and advice to help people out.

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Don’t Sweat the Sales Stuff

Business

Business (Photo credits: www.roadtrafficsigns.com)

 Sales is really quite simple and not nearly as frightening as some people think.  If you’re a new business owner or just starting out in sales you may be feeling a little bit intimidated by the sales activities involved in promoting your product or service but don’t sweat the sales stuff.  You just have to get a list together of why your service or product is of value to your prospect and be willing to promote it.  Always be willing to answer this question; what’s in it for them?

Many people think about sales the same way they do about telemarketing.  Those annoying calls you get at home that can be so distracting.  I had a telemarketer call me the other day to sell me some magazines.  He was offering this and that and such and such. I said, “I’m sorry but I’m not interested”.  What he said next really cracked me up.  He said, “You don’t read”?  Rule #1, don’t insult the prospect.

Car sales are another way salespeople get a bad reputation because that whole process is exhausting.  When you walk into a showroom and ask how much a car costs you are likely going to have to answer 12 questions before they give you the price.  Many times they will sit in the back seat while you test drive the vehicle and analyze the conversation you have with your spouse.  Then they take off to go see the manager to discuss your offer without you.  I’m offended by these games and I think most people are.

You need a straight forward, honest approach.You have to be naturally confident and pull it off something like this, “Here’s what we offer.  This is what we do really well and what’s excellent about our products. Here’s the value for you and this is how much it costs.”    Don’t inject any type of attachment to the outcome and stay away from any neediness which is just creepy.  Know your value, have a positive attitude and be persistent.

Determine the potential

Is this opportunity feasible for them? This is tricky because people have an inclination to say no quicker then yes so you have to keep your questions open ended and conversational so you are able to qualify them and decide if it’s the right business opportunity for them. They won’t share too much information with you initially.That’s your job to figure it out. I like open ended questions that are conversational as they land easy on people.

Building the relationship

Once you’ve established a good fit with your prospect you must develop a rapport and build the relationship.  Be persistent and cultivate it.  It’s like planting seeds.  You’re watering them, fertilizing the soil, nurturing the seeds so that the plant becomes healthy and strong.  It’s the same with an account.  You’re making follow up calls, staying in touch, offering your value and services, thanking them for the opportunity and politely asking for their business.

Time management

Either you will run the day or the day will run you. We often get distracted throughout the day which is why it’s so important to have goals and priority lists so we can stay focused and use our time wisely. Get familiar with online tools such as conference calling, video conferencing and online meetings.  See the infographic here from InterCall that outlines time and cost wasted in traffic.

Be confident about your business knowing you have a great product or service to offer.  One final thing that many salespeople forget to do is ASK for the business.  Will you call me when you’re ready to move forward?  Will you give me an opportunity to quote next year?  Will you come in and see me when you’re ready to sit down and discuss going ahead?  That alone with make you more money than any other thing you do.  Ask.

About the author:Carrie Wynne is the author of 10 Ways to be Deliriously Happy – How to Live an Inspired Life.  She conducts personal development workshops based on the principles in her book showing others how to connect to the power within themselves and develop mental strategies to create an incredible life.  As a professional sales consultant she also offers training, coaching, and sales seminars.  Connect with Carrie on Google+,Twitter and LinkedIn.

 

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Making an Online Sale Personal

In the age of information, when everything is at our fingertips, it makes sense that more and more people are starting to favor shopping online versus shopping at the mall. However, a computer screen can’t replace human interaction, especially when purchasing big-ticket items like jewelry and electronics. Having the opinion of a customer service representative or personal shopper can be priceless and have a huge impact on whether or not you will make the sale. When running an online direct-to-consumer business, here are some ways to keep it personal to help out your bottom line.

Shop online

Shop online (Photo credit: Daniel*1977)

  1. Be present: Just because the sale is happening over the Internet doesn’t mean that there aren’t two parties on either end. Taking advantage of great tools like live chat, where customers can ask specific questions about a particular product or ask for advice can be the difference between a consumer buying an item online or going into a store to check it out.
  2. Have a good return policy: Your return policy is key for customer service, and often plays a direct role in whether a customer will give repeat business. If one of your clients isn’t satisfied with her purchase, having the ability to return it hassle-free will help her keep her faith with online business.
  3. Communicate often: Your website offers a wealth of information about your business, but the difference between a good and a great FAQ page can affect your bottom line. Don’t have control over you’re employer’s website? Facebook and twitter are great tools to help address customer concerns and inquiries. Think about it – if you were shelling out mucho dollars for a set of pearls with diamonds, you would want to know that you were getting great bling for your buck, and constant contact would play a big role. Focusing your store on customer service instead of sales breeds repeat customers.
  4. Socialize: Social media is a huge opportunity for consumers to interact with merchants, so keep it personal when utilizing social media. If someone airs a grievance, use discretion in determining which posts to keep or delete, and don’t be afraid to comfort a customer on a public forum. If other potential clients see that you care, they may bookmark your site.
  5. Be creative: As a business owner or operator, you are certainly creative, so put your brain-wheels to work to figure out the best way to achieve making relationships with your clientele. For some, offering the option of an interactive “dressing room,” where customers can upload an image of themselves and “try on” products may be the way to go; for others, it may mean offering a “Free Try-on Period” where you send home a few items with the understanding that the customer will get charged for the items they don’t send back within a few days of receiving them.

In the age of information, it seems like everything is done online: dating, college classes, and of course, shopping – but that doesn’t mean that these should be impersonal experiences. Keeping these tips in mind can ensure that your customers are happy with their shopping experience enough to return time and time again.

Carly Chodosh is the Social Media Manager at Pearl & Clasp, a pearl jewelry company that specializes in restringing pearls, pearl clasps and custom designed pieces.

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Methods to Increase Sales

There are many different things that you can do to increase the amount of sales that you are submitting each month.  I have discussed these methods over the last two years so feel free to peek at some of the past articles to see what you have been missing or you could improve.

Arrow Up

Arrow Up (Photo credit: Wikipedia)

Offering free shipping?  You may be better off to offer free product instead!  Read more here

Are you telling your customers about all the different ways that they can use a product?  Do you ask them if they can come up with more ideas?  The more ways to use something, the more likely someone will buy it.

How about upselling?  Don’t know what that is?  Learn about upselling and more simple methods to increase your sales.  Increasing sales with simple methods

Have a hard time remembering all these things? What to upsell together, what ways to use a product?  Use cue cards to make some notes and tell people its so you don’t forget all the wonderful information about a product!

Another great method to increase sales is to put packages together and discount them.  You don’t need to discount them by much, just enough to make people think that they are getting a great deal.  Sometimes just making the decision for the customer is enough, as it can be easy to get overwhelmed.

Of course, having more parties will increase your sales.  If this is a method you want to explore, here are ways that you can get more parties.

How about shopping clubs?  These are popular with a lot of people.  Get a set amount of people to commit to a certain amount in purchase each month and you are set.  More about shopping clubs.

Here are a few other articles that you may find helpful when it comes to taking steps to increase your sales.

Increasing your Sales
Offering Party Perks on your Own
Why Discounts can Be Dangerous in Direct SalesReferral Program
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Increase Your Sales by Improving Your Social Skills

When I was growing up, never in my wildest dreams did I think of becoming a writer. I knew how to write a basic sentence when I was I kid but I did not really thought about it that much. I did not realized at that time how important it was to improve one’s writing and social skills. People do not realize how important it is to interact with the people that matter to you. It is only where they are required do a sales pitch to their prospective clients that a lot of marketing professionals begin to notice how crucial improving ones social skills is in their business and in their success.  Increase Sales

Some salespeople are not very good at communicating their thought and ideas through speech and through their writing. A lot of times they do not know how to translate those ideas in a good way. Here are some tips that salespeople can do to improve their social skills and increase their sales:

1. Read and Learn

Reading can give the information that you need when you are writing a sales campaign.Reading important information about your product, customers and the market you are in can help you make the sales pitch or the article that you need to make a lasting impression in the minds of your customers. You also need to be updated with the latest trends in your society so that you are not left behind and so that you can gather important information for your sales pitch. The key to becoming success in direct marketing in making the connection with your customers and that is why it is important to learn more about their attitudes and lifestyle.

2. Practice Your Social Skills

There are no shortcuts to success. The key in improving your social skills is to take the time and energy to work on your networking abilities. It does not happen overnight. It is not easy but if you put in the effort you can succeed at it. There are times when you will fail but the important thing is to never give up.

3. Write down Your Goals

Goal setting is an important factor to becoming a better marketer. It can help you monitor your progress and see how far you have come. Goals are important when you are trying to achieve something important. It can give you the inspiration to work for something useful and meaningful not just in your business but more importantly in your life.
Those are some tips that salespeople can do to increase their sales by improving their social skills. It is important to be patient for the rewards will be worthwhile.

About the Author:

Elizabeth Terry works as an essay writer online to help people work better. She also participates in different charitable causes to help other people live better lives.

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An Online-Only Direct Sales Business – Is It Do-able?

As more and more people are online, and are more comfortable with online shopping, people are looking for ways to run their direct sales business online.   I had someone email me through this page asking if I knew of any direct sales company that could be done entirely online.

Computers Monitor

Computers Monitor (Photo credit: yum9me)

The quick and simple answer is no. 

The more complicated answer is below:

Many direct sales companies have made changes to their business mode and how they operate that you are able to offer a website where customers can shop.  Some websites do allow online parties so that if people want to shop who do not live near the host, they can and the host gets credit.  If you do not have that ability, you may have the option to input a party manually and have the product ship directly (probably a bit more in freight costs) to the customer.  This still allows the host to benefit.

Once you have established a customer base, it is possible to continue running your business strictly online.  Personally, I have not done an in home party for well over a year.  All of my customers are repeat customers who shop via email or through my website.   But that said, the majority of them were already customers (not necessarily mine) and then they found me and shopped with me.  Several actually started their email with “I don’t want to have a party but can I still order?”

That said, you can advertise in many places online to get business.  You can setup ads on classified sites, local buy and sell, social media or anywhere else.  If you do a good job, you will get shoppers who will come to your site and buy.  They may start small at first to determine if they like the product or they may contact you to try and get a sample before committing more funds, just in case.

As you build up, you can get more sales through this method and potential change all your business here.  But there will always be those who will not shop online and will want to see the product in person.

Do you disagree?

 

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4 Ways on How to be a Great Persuader

Every marketer finds it really challenging to find ways on how to effectively persuade people to try out his product, especially if what he is launching is something new. Indeed, effective persuasion is something that every marketer should learn to succeed in grabbing a share in the niche market. Now, how do you effectively persuade people?  You may persuade people in a gentle, unconscious manner. With this type of persuasion, you don’t need any other tactics. However, there comes a time when more aggressive persuasion is needed. Here are proven and tested tips for effective persuasion:

Traveling Salesman

Traveling Salesman (Photo credit: John Fraissinet)

1. Establish credibility

Credibility comes from two sources: expertise and relationship. Your credibility as an expert comes from other people’s perception that you will make an effective decision-maker or something is excellent about the product or service that you are offering. Relationship credibility meanwhile takes time to happen. When people feel that an individual listens, comprehends and works in the best interest of the team and team members then trust develops. In addition to trustworthiness, integrity, honesty and fairness are also important factors–no easy skill set in today’s very competitive environment.

2. Frame goals for common ground

Effective persuaders are good at framing their positions to others in a positive way. Another important aspect of goal-framing is to know your audience. Senior managers think differently than plant workers. Framing comes from effectively thinking through viable arguments, points and counterpoints; listening to identify the hot buttons of others; and presenting a thoughtful and cogent view of the issue.

3. Provide compelling evidence

Once credibility is established and a common frame is identified, persuasion becomes a matter of presenting all the evidence effectively so the audience can understand it. The effective use of language is essential in presenting anything, especially when trying to persuade others. Stories, data, examples, metaphors and analogies are all strong uses of language to persuade people.

4. Connect emotionally with the audience

Connecting emotionally with the audience is pretty complicated. You have to show passion without really making it too obvious. Make sure to tone down your mannerisms and make your emotions consistent with the product or service that you are trying to sell, or the idea that you are trying to espouse. Banging on the table, for example, may not be appropriate on certain instances. Gentle whispers won’t be that fruitful as well. Look for the suitable emotional match and you’ll eventually realize that you have successful persuade your audience.

It’s a tough job when your work involves persuading people to try out what you are selling. But it’s all worth it when you have eventually succeeded in grabbing their attention and in gaining their trust and confidence.

Author’s Bio:Manilyn Moreno is a freelance writer and online marketing manager for a catering software company. On her free time, she loves baking, cooking, and traveling.

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Talent Search: Five Ways to Recognise a Superior Salesman

Not everyone has what it takes to succeed in the world of sales. For every person who can make a thousand-pound sale in one phone call, there are several people who struggle to connect with customers. Learning the five things you should look for in a salesperson will help you find the right man or woman for the job.

Tenacity

A good salesperson is someone who is tenacious and has a never-give-up attitude. When that person hears someone say no, the individual steps things up and does whatever it takes to make a sale. This might involve offering a larger discount, showcasing the benefits of one product over another, or calling that client back on a regular basis until the customer agrees to buy.

Friendly

People who are naturally friendly succeed in the retail and sales worlds more often than those who are cold or a little withdrawn. Customers want salespeople who can walk a thin line between being friendly and being a little too personable. This approach does not work for all customers, but is wonderful for many others. The salesperson has to be able to give the customer a feeling of camaraderie in a short span of time.

Outgoing

The sales world is a field dominated by extroverted and outgoing people, and there is no room in that world for introverts. No one can expect to make a sale without having an outgoing personality. These are the people who can make clients instantly feel comfortable. They can make small talk, remember names, make jokes, and make customers want to buy. Their comfort creates the client’s comfort, and thus they are much more likely to buy. They are also able to ask the questions that other people may shy from without a hitch in their step.

Self-Starter

Self-starters are the people who can make decisions on their own and work away from the office. They do not need someone standing beside them or holding their hand, and they can work in an office setting or on the go. Finding these salespeople isn’t always easy, but you can use job sites to find the right applicants. Sales Vacancies and similar sites let you search job postings and find qualified people looking for jobs when you post a listing.

Disciplined

According to Lawrence Watkins, discipline is one of the most important skills necessary in a qualified salesperson. Watkins points out that those with discipline have the ability to follow through and make sales after others would give up. It might take twelve cold calls before finding a sale, or it might take a dozen calls before a client agrees to buy, but a disciplined worker will stick with it.

The best salespeople have a variety of skills and traits at their disposal. They never give up, they follow through with clients, and they can work in a variety of different settings. Use this list to narrow your search.

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A recent college graduate from University of San Francisco, Anica loves dogs, the ocean, and anything outdoor-related. She was raised in a big family, so she’s used to putting things to a vote. Also, cartwheels are her specialty. You can connect with her here. If you need professional training resources and staffing help for sales positions, Anica recommends you check out Sales Vacancies.

 

 

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How to Market Your Product Using a Free Gift with Purchase Incentive

Getting customers to pay attention to your marketing message long enough to purchase your products is a constant struggle. Consumers are literally bombarded with numerous advertisements each day. In order to stand out in a crowded marketplace you should use proven strategies that work. Giving away free gifts is the quickest way to build momentum and boost sales of your products. There are several popular ways to set up a gift incentive program.   Free Gift

Gift Cards

Gift cards are extremely popular with consumers. People like them because the cards make perfect last minute gifts for friends and relatives. Some customers will choose to keep them for their own use. You decide the amount of monetary value to give to the card. It could be for $10, $25, $50 or $100. The value can be determined on factors such as how much more each customer will spend when using the card. Gift cards can be applied to specific items you wish to sell. For instance, customers can save money on a high-ticket item that costs over $500 by using their $100 gift card. You can also offer hidden gift cards with smaller values that the customer doesn’t know the value of until use. This way they may come in because they have a gift card, but you will still earn money from their purchase.

Gift Vouchers

Gift vouchers work in much the same way as gift cards. They are more flexible in that they can be used in various formats. Vouchers can be created as a printable certificate and handed to the customer. They can be automatically printed out on receipts. They can also be online vouchers that are applied to purchases during check out. Customers will hang on to their gift voucher and redeem it on their next visit to your shop. They are great for luring customers back to buy more. A good rule of thumb is to offer a product with purchase of another product. An example of this would be a salon that offers a voucher for a free eye brow waxing with a full cost haircut.

Promotional Items

All sorts of businesses use customized promotional items as free gifts. These fun and practical items are personalized with your company logo and message. Among the most popular giveaway items are buttons from custombuttonco.com , keychains and t-shirts. Customer love free gifts. Whenever they use these promotional items, other people will see your company name and they may be interested in learning more about what your business has to offer. Promotional gifts keep your business fresh in the minds of customers.

Reward Points

Consider rewarding your customers for their loyalty to your business. Set up a rewards program and invite your best customers to join. Each time customers buy certain items, they receive points. They can use these points towards purchasing special items or receive a discount.

Punch Cards

Give each of your customers a card. Have a certain number of products or services on the card and each time they come in sign off on one of the lines. After they have come in the designated number of times, give them a free product or a discounted product.

One of the fastest ways to get consumers interested in products is to offer them a free gift with purchase. Incentive programs are simple to set up and are a powerful way to stimulate more sales. You will still earn money from these purchases and can gain loyal customers for the future.

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