Category Archives: Social Media

Using Social Media to Promote your Direct Sales Business

Everyone is using some form of social media these days whether it is Facebook, Twitter, LinkedIn or some other forum.  Google has launched their own version and there are likely to be other competitors to join in the fun.  Like anything else, to keep your business growing and moving forward, you need to embrace these trends as well.

Social Media Outposts

Social Media Outposts (Photo credit: the tartanpodcast)

Facebook

There is a wide variety of things that you can do on here.  You can create a business page (which is preferred) or you can create a personal page for your business.  You can use your own personal page with occasional blurbs about your business if you do not want multiple accounts; just make sure it’s a good mix of information.  Facebook allows you to share pictures, links and pretty much anything else you want.

Twitter

This site tends to be more about conversation, as it is like constant status updates.  You have 140 characters to post a comment, observation, etc and people reply back.  You can get some pretty good conversations going on and I have seen some interesting debates happen – it’s amazing what you can say in 140 characters when you want to.    It is still possible to share pictures, links and other information but it is harder to find historical items, like what Jane said yesterday AM if she posts a lot of information.

LinkedIn

Personally, I am not on this site so I cannot tell you much about it.  From what I hear, it is more about networking sites and there are more professionals on it.  I have heard of people making good contacts and it being a good option for them, so it does not hurt to try it out.

Google Plus

Google Plus has been around for a while now and many people have embraced it.  Some people prefer this site to sites such as Facebook as it is a bit more user friendly.  That said, I have not done a lot with this site so I cannot tell you much about it.  If you have a Gmail account, it easily integrates with it which saves you a lot of time and effort in setup.

There are many different social media sites out there that are nowhere near the size of these sites so you do not hear of them.  These tend to be more specialized but those that spend their time there tend to stay longer due to more common interests.  If you try searching for your industry and social network, you may find some of them.

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Boost Your Sales By Optimizing Your Social Media Networks

What is Social Media Optimization (SMO)? According to Wikipedia “Social media optimization is the use of a number of social media websites and communities to help generate publicity to help create awareness for a brand, company, product or event”. Social media optimization has been gaining a lot of momentum since search engines like Google and Bing have included social signals in ranking a particular web page in their search engine results page. Search engines have included social signals as part of their algorithm and that is why it is important for business owners, website administrators and marketing professionals to learn more about social media optimization to help boost their sales and revenues.

Here are some essential tips that they can use to help you boost your sales by optimizing your social media networks:

1. Be an Expert That People Will Go To

One of best ways to build a long term social media optimization strategy is to be an expert that people can go to for help. You have to learn to be the expert in in your field and not just a follower. You have to be an innovator in a sense that people will look to you when they need something or if they need the latest news in your field or industry. Being an expert is not only about knowing things but more importantly, it is about being able to offer help to your audience. It takes a lot of time and energy to be an expert especially in sales and marketing but it is important to invest in your own skills and experience so that people will see you as an expert.

2. Make Your Content Stand Out   
Writing good content is very important in social media optimization because if your content is similar to what other people in your own niche is doing; your readers and audience will not be able to differentiate you from the rest. You have to be able to create content that is interesting and engaging. This will help you captivate your target market and help improve your sales.

3. Incite an Emotion

When you are writing your social media content, it is important to tap on the emotions of your readers and viewers. You have to be in tune with their feelings and be able to capitalize on that to make your content relatable. By doing this, it can help you create a viral content that can create some awareness for your brand, product and even a sales event.

Social media optimization is important for any business owner, website designers and sales professionals to learn because of how crucial it is in helping you grow your brand or company. It is also a good way to get direct feedback from your customers and understand their wants and needs. By applying those tips, you can improve your social media optimization skills and help you reach your customers better.

About the Author:

Francesca Westi is passionate about helping people like small business ownersreach their sales goals. She is an experienced dissertation writer and online business consultant where she provides useful tips and advice to help people out.

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Leveraging Social Media and Other Marketing Mediums

There are more marketing channels available to small companies than ever before. These range from the tried-and-true broadcast channels to more experimental online approaches. The good news for start-ups and small companies is that it is more affordable than ever before to launch a well-calculated marketing campaign with serious potential. The bad news – if there is any – must be that competition is fierce. Actually, that’s an understatement. ‘Cutthroat’ is probably more apt.

Leveraging Technology

Leveraging Technology (Photo credit: giulia.forsythe)

For those hoping to capitalize on new marketing possibilities, we are going to review a few of the major marketing channels that are open to start-ups and small businesses. We’ll start with a section on social marketing and take it from there:

Social Media
This is the big one that everyone is anxious to master at the moment. Social media is free (though you are certainly welcome to pay the piper for more, better targeted exposure). Furthermore, a person can’t help but suspect that – if they play it right – a strong social media presence could completely reinvent their company image. This suspicion isn’t completely unfounded, though it certainly takes a best-case scenario approach to social media marketing.

If you want to get ahead on social media platforms, you either need to hire a guru or become one. Posts on the platform need to be regular and compelling, and meaningful engagement with fans, friends and followers must be the core objective. It’s easy to talk about successful social media strategies in a forum like this, but actually turning those talks into actionable strategy is complicated. In other words: hire an agency to do this for your company.

Broadcast
What started with radio waves gave way to television and, in this age, a string of YouTube-like websites. Broadcast marketing still has a strong (if changing) role to play. Just understand that purchasing advertising time on television – or even on the radio, for that matter – probably costs more than you would have assumed. This isn’t meant to suggest that it’s overpriced or to be avoided. However, do be advised purchasing broadcast time is only worthwhile if you are willing to invest a great deal more in high production values. That’s when you really start getting your money’s worth.

Brick and Mortar
Long before there was social media – or even broadcast television, for that matter – there was good, old-fashioned brick and mortar marketing. Giving away freebies and sending a crier out into the public square never disappeared from common practice; furthermore, it’s had a strong resurgence of late. As people spend more time absorbed in their digital lives – tweeting, texting, surfing, watching and otherwise feeling like a slave to the screen – it has actually become refreshing to be engaged in the real world.

This is where brick and mortar marketing has a strong advantage. When you pass out wrist bands, promotional pens and similar items, you are literally setting yourself apart from the digital competition. The items you distribute possess a ‘realness’ quality that interaction in the digital realm lacks entirely. You’re likely to be surprised how much you can accomplish these days by distributing promotional freebies.

Print
Print ads are rapidly being supplanted by a more ephemeral online equivalent. Of course, newspapers and magazines still sell ad space. The problem is that fewer people are reading print publications in general. This is especially true of those who own tablet computers and e-readers. Of course, those people are still reading news and articles; they’re just doing it from portable screens rather than from pieces of paper. To that end, many companies are taking out digitized ‘print ads’ that are displayed on e-readers and news-reading sites.

Author Bio:

Brianna Flierl is a writer for Dynamic Gift in Australia, one of the country’s most reliable providers of promotional items. By visiting their website, people can browse through their selection of promotional pens and more.

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Spread The Word With These 5 Awesome Marketing Tools

It’s no secret that the new frontiers of marketing are composed of a digital landscape. With this in mind the social media era has revolutionized the way we listen, converse, market, and analyze. Technological innovations have created limitless avenues and here are 5 of the coolest tools out there to help you compose your marketing attack plan:

Computers Monitor

Computers Monitor (Photo credit: yum9me)

1.    SocialMention

Totally free, this incredible search tool runs a virtual fishing net across the web to scoop up every time your keywords are referenced. SocialMention cuts out the fat and provides you with real-time research on just exactly what’s being said. This service also provides statistics about sentiments, keywords, and top users so you can monitor your audience with ease.

2.    HootSuite

Between Facebook, Twitter, YouTube, or LinkedIn profiles managing your social media can quickly become a full-time job. HootSuite simplifies life by creating a dashboard that puts all these resources in one place, allowing the administrator to flip effortlessly between tabs, schedule automated posts, and observe relative effectiveness. If you’re using more than two platforms, this is a must-have to manage your social media as well as gather social media metrics for future campaigns.

3.    Klout

It’s easy to become obsessed with this innovative influence measurer. Klout assigns you a 1-100 score that is a comprehensive figure signifying the reach of your influence, telling you where it’s strongest, and indicating who’s influencing you. Companies using Klout are provided tools to monitor their audience and really track their effectiveness of social media marketing.

4.    Agora Pulse

Lots of social media marketing tools provide advanced statistics and moderation helps, but Agora Pulse simplifies and expands by building your business fully customizable Facebook apps. Mobile-friendly websites are one thing, but providing your market with an convenient, centralized app to track your presence on their device. This is essential because, as any marketing director can tell you, having as much information on your target audience as you can is essential to effective campaigns.

5.    SparkNode

In the modern world it is essential that every respectable business have an official and optimized website. Sparknode.com is a leader on this front, offering VPS (single server) hosting and top-tier Cloud hosting at affordable rates. Hosting your server has never been easier with new cloud based hosting opportunities!

It’s an exciting era for entrepreneurs, and promoting your product, service, or brand has never been easier. Be sure to tap into these incredible resources as you expand your reach.

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Tips for Using Social Media for your Business

The world of social media can be used for much more than just talking to friends and keeping up with the latest dating drama in the news. Social media can be used to promote business, and drive traffic to your web site, blog etc.

Social Media Week 2012 SP

Social Media Week 2012 SP (Photo credit: Fora do Eixo)

There are a few tips that I can give about using specific platforms to help with that. Twitter is a great platform to use to let your followers know when sales come up, or when you are offering special discounts. Twitter, like with all social media platforms can take some time to build your following, and online presence. Once you put in the time and effort though to get it built up twitter can become a very powerful tool to let a large number of people know about anything quickly.

Google+ is another great tool that can be used for business purposes. You can actually go into Google+ and set up a page for you business, or company. When your business or company posts anything on that page and it gets 1+ clicked on it can help it show up more in the Google search results pages. You can also set up a small add with images that will show in the side bar of the Google searches when your product is being searched for.

Some of the hardest things to do with social media I have found is to have the patience to keep working on it consistently, even if the results are not immediately apparent. Putting in some consistent time even just a few times a week will really start to add up.

One of the most important things I can stress about gaining followers/likes etc. is to keep it personal. Don’t just go around saying here add this link, like this, click this! That just turns people off as spam. Instead I suggest you get involved in the online world of whatever your product maybe. If you are selling soccer balls then go find some of the best forums and websites where soccer players chat. Spend some time getting to know the community, and build your reputation up. As you begin to build a reputation in that specific niche’ it is much much more likely that others will want to follow your sites. Try not to be pushy, but don’t be scared to venture out into the unknown a bit as you learn. With time, and consistent effort results are sure to come, don’t get discouraged normally big success takes time.

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My name is Ryan Crappa. I am 26 years old, and just got married this last May. I am a marketing student currently attending Snow College in Ephriam, Utah. I love to write, and recently have gotten more into the blogging side of things. I currently do two blogs, and I run a third that a few friends also post on. If you would like to know more about me feel free to check out my blog at http://avsblogz.blogspot.com/ and leave me a message! I will get back to you ASAP.

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Corporate Social Media: 5 Ways To Bolster Your Brand With Social Media

If you are a business owneBranding with Social Mediar or manager and are looking to improve your marketing, then you have undoubtedly been exploring the concept of social media. Social media is the fastest growing communication platform in the world. More people than ever before are using social networking websites to stay in touch with their friends and family, as well as look for the products and services they need. This is what makes social media marketing such an excellent opportunity for any business. Below are five of the most important ways that you can bolster your brand by having a strong presence on social media.

1. Provide Valuable Content

Social media websites are set up in a way that makes sharing links to various types of content extremely easy for their users. Because of this, businesses that are consistently providing valuable, entertaining and useful content to their social media followings are seeing excellent growth in their marketing results. By sharing high quality content across all of your social media accounts that is relevant to your industry, you can establish your brand as an authority in it. This content can either be your own or something created by someone else, properly attributed, of course.  However, some industry professionals argue that you may not want to share your best stuff through these channels.  This is certainly debatable. They suggest, though, that your most sharable stuff should initially be generated on your site—on your blog for example (see section 4), and that the content can then be shared from there.

2. Connect With Leaders

Another one of the greatest ways that social media can improve your branding efforts is that it can allow you to easily connect with social leaders across a wide range of industries and topics. Connections mean everything in the business world, and it could clearly be good for your business to have connections with smart or influential people all over the globe. The possible benefits that could arise from this are virtually endless.

3. Communicate Openly

Social media presents a unique opportunity for you as a business owner or manager, which is that you will be able to communicate with your current and potential customers instantly and publicly at any time. Communication across social media websites is very open and visible, which can be a great way for you to show excellent customer service and really prove to your followers that you care. Brands that communicate honestly and transparently with their followings often see the best results on social media.

4. Start A Blog

By having a blog that is updated regularly, your business can see some great improvements. To start, you will have a steady stream of new content that will be picked up by search engines, which can increase your website visitors and attract targeted customers. In addition to that, this content can be shared through your social media accounts. People can read it, share it and communicate with you about it, which reinforces your brand in their minds.

5. Highlight Your Customers

Shining some light on your most loyal and interesting customers through your social media accounts is one of the best ways for you to cast a positive light on your brand. This will give you a chance to attract new customers while also letting your dedicated followers know that they are appreciated. This can only reflect positively on your brand, and is something that people will often strongly connect to.

These are just a few of the ways in which social media marketing can allow you to bolster your brand and see more success in your business than ever before. You can find the best online marketing company today to get started and learn exactly how to implement these strategies.

3 Tools to Keep Your Social Media Updated

Everyone is busy these days and that is especially true of the direct seller.  If you are trying to make an income, especially one to support a family, then chances are you are scheduling all sorts of events and parties and social media is something that goes to the background for when you have time.  Thankfully, with a little bit of pre-planning and work, you can have social media working for you when you are not able to.

English: YOKOSUKA, Japan (Nov. 24, 2009) Chief...

English: YOKOSUKA, Japan (Nov. 24, 2009) (Photo credit: Wikipedia)

There are many different programs out there that can help you with your social media efforts:  Facebook, Twitter, LinkedIn, Google+ and others.  Each program may not include all the various social media platforms but they include enough that you will have a presence.

HootSuiteHootsuite is a program that runs on the web which means you have to log in to the website.  Youc an set up a variety of different social media and different notifications.  I have mine setup for Facebook, Facebook pages and Twitter.   I can check my activity for those locations and see private messages as well.  You can interact and anything else you may need to do via this program and avoid logging into the applications themselves.    You can set updates to post at a defined time in the future so you do not need to remember yourself.  The free application has a limit of five different profiles but if you require more, you can pay for more access.

http://hootsuite.com/

TweetDeck – I am not as familiar with this program as I am with Hootsuite.  It does much of the same thing but it is a program that you download onto your computer instead of going onto the Internet.   Again, you can set what information you follow and see and you can pre-schedule updates.    It is also free to use.

http://tweetdeck.com/

Bufferapp – This is another web based program but it works a bit differently.  You cannot interact on this but instead, you can use it to pre-schedule your updates.  On the free plan, you can only schedule 10 items at a time which may be plenty if you are only posting an update every few days.  And quite honestly, you probably don’t need more than that.

http://bufferapp.com/

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Promote Events with Twitter

Twitter has become a powerful tool over the years for businesses. Contacting colleagues, talking to customers, answering questions – it’s all right there at your fingertips.

Twitter

Twitter (Photo credit: Wikipedia)

One aspect of Twitter that’s sometimes ignored is the ability to promote your events. Sure, you tweet about them from time to time, but they can easily get lost in the hustle and bustle of the daily grind. To really take it to the next step, use the following tips.

Hashtags

Hashtags are keywords tagged with the “#” sign on Twitter. By creating a Hashtag around your event, you make it easy for others to track info, news, and conversations about your event.  Make it something specific yet simple for the best results. #meetinginsanfranciscoforbrainstorming may be detailed but it’s way too long – go for #SFbrainstorm so people have room to add their thoughts.

Twitter Tools

Tweetvite  – Tweetvite allows you to create invitations for events you’re hosting through Twitter. There’s no sign-up-you register with your Twitter account. Tweetvite offers step-by-step instructions on creating your tweetvite, allows for customization of colors and themes, and even allows you to add your own pictures or video. You then publish your invitation, which  makes it live so other people can view it and RSVP. It also can be found in the listing of Tweetups on the site.

TweetMyEvents  – TweetMyEvents is a real-time event sharing platform for Twitter. It allows you to create an event and then tweet it. Events can then be retweeted by viewers to help increase your exposure. TweetMyEvents also has a real-time tracking counter so you can monitor your page and see how many people have retweeted your event. You can also search for events directly on TweetMyEvents.

Event Tools

Eventbrite – Eventbrite allows you to create a customized online event registration page, and includes the ability for professional ticketing and to sell the tickets directly from your website. As far as promoting the event goes, Eventbrite lets you leverage search engines, use email marketing, create custom contact lists, and offers 1-click integration with a variety of social networks including Facebook and Twitter.

Meetup – Meetup allows you to find or create a meetup group around an event. It’s a very simple interface to use and allows you to connect with friends, fans, and followers on social networking sites such as Twitter and Facebook. 

Other Ideas: 

Tweet Your Press Release – One of the easiest ways to get the word out about your event is to tweet the event’s press release using the event hashtag mentioned at the beginning of the post. This way users get the whole idea of the event instead of having to search through old posts to find out where the event is and other details.

TwitPic – Don’t forget to follow up to the event by posting pictures of it using TwitPic. TwitPic is a tool that allows you to take a photo and then upload it directly to Twitter. Anyone following you on Twitter will see your Tweet and then click the link to view the photo.

mickieBy Mickie Kennedy, founder of eReleases, the online leader in affordable PR distribution since 1998.   Download a free copy of The PR Checklist, a must-read 24-point list of Press Release Dos and Don’ts.  Follow eReleases on Facebook and Twitter.

 

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Social Media Pet Peeves

It seems I have been discussing my pet peeves for the last few posts so I figured I may as well continue the trend this week.

Twitter  

I know a lot of people who have multiple accounts which is not my issue.  Personally, I have 3 different twitter accounts and each has its own purpose.  But, what annoys me is when I happen to follow someone’s multiple accounts and I see them posting the exact same thing to each account and every time they post.  Yes, sometimes the double post is relevant as they mostly have different audiences but sometimes the posts are not relevant to both accounts.

Twitter

Twitter (Photo credit: Wikipedia)

Follow Friday is another one.  It is a great event to get involved with but at the same time, lists of people to follow are pretty generic and not as likely to get you new followers.  But, by listing someone that people should follow and including a reason why they should be followed is a much better use of this tool.

Facebook Invitations

Another issue I have is when people invite me to events but they live a long ways away from me.  I think a lot of this is due to them just inviting everyone on their entire friend list.  I’ve also had people add me to groups where you are automatically added.  Many times these groups are not ones I have any interest in and I have to go to the effort of removing myself.  I would much prefer someone asking me if I would be interested and then sending me an invitation that I could follow at my convenience.

I’m sure if I used other social media like LinkedIn or one of the many other sites out there I could come up with some other pet peeves but this is it for now.

 

 

Social Media and Search Rankings: Keywords Are Your Friend!

You’re probably aware of how companies go to great lengths to appear on the first page of Google’s search results. High rankings usually mean increased traffic and better sales. Social sites like Facebook, Twitter, and even LinkedIn are also great places to be noticed. Keywords — a tried and tested SEO element — are becoming an important part of social networking.

keyword blueprint

keyword blueprint (Photo credit: SocialMediaScience)

Optimizing a website with keywords and phrases helps search engine algorithms rank it. While significant for companies, individuals can also take advantage of keywords when starting a business or looking for a job. Companies have gone the distance to optimizing their websites, even hiring an SEO company to maximize success.

Can a Profile Be Search Optimized?

Major social sites are increasingly being used to find information on companies, for example by HR departments to vet candidates, and to search for experts in different fields. In effect, their search functions are often used in a similar way to larger search engines. As such, you need to decide which words will best optimize your profile.

The individual site can make all the difference in the keywords. On professional networking sites like LinkedIn, industry terms and job positions are better listed in their full form. You may, however, get away with abbreviating words and giving the actual product more priority on Facebook. Study the tone of the site, the competition, and the keywords most associated with your type of company before proceeding.

Is There a Smart Way to Add Keywords?

Most social media sites offer you a chance to write summaries, headlines, and status updates. All are excellent opportunities to include keywords; the ideal word in a headline, for example, will make your profile more visible on the social site and Google at the same time. Any chance you get to provide a description, like with a summary, is an opportunity to steam ahead of the competition.

Photos, a common thread with most social networks, are another focal point for profile optimization. When you write a caption, including keywords can help search algorithms index your profile. Plus, most people cannot resist looking at images and reading their captions, which enables you to hone in on your social media marketing. In addition, don’t forget about the words you place in status updates; getting this right can put you at the top of the search results.

When Keywords Are Not Your Friend

Basically the same rules apply to optimizing a website as a social media profile, as far as keyword stuffing and other questionable SEO tactics are concerned. Use your phrase too many times and in an unnatural way and the rankings will likely suffer. The search engine powers that be will strip your high rankings title, or eliminate your profile from any search queries.

Do your research and don’t jump into things too quickly. A good profile takes time anyway, so you can get a start on things while social media picks up steam as a marketing tool. Begin planning your strategy for Facebook, Twitter, LinkedIn, and even Google+ now and once the competition discovers the benefits, you’ll be ahead of the game.

Byline: Carly is an aspiring writer who currently works for a SEO company. She’s passionate about everything related to marketing, specifically Internet marketing. In her spare time she loves writing about anything and everything. She loves that blogging allows her to share her writing with people all over the world.

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