Tag Archives: Advertising and Marketing

Talking the Talk: Six Musts When Trying to Reach New Prospective Clients

To thrive among stiff competition, your business needs to always be reaching out to new prospects and winning them over. There are several good methods that should be incorporated into your regular marketing efforts.   billboard-advertisement

Stop Promoting to Anyone

Promoting to anybody with a pulse often wastes marketing dollars. Realize that everyone that sees your message is not going to be a customer. Develop an ideal customer profile of people that truly have a need or desire for what you sell. Adjust your marketing to focus on this target group.

Educate Prospects

People are often hesitant to buy when they are not familiar with your company or products. Provide prospects with lots of detailed information about the benefits and uses of your products and services. The more someone knows about your company’s offerings, the more they will know whether your services apply to them or if what you have to offer is really something they want.

Get Customer Reviews

Ask your current customers to write reviews. Customer reviews are a powerful way to attract new customers. People often read reviews first to discover all the pros and cons about a company’s products or services. Existing customers can provide unique insights that are helpful in this regard.

Establish a Relationship

Offer an online newsletter and encourage prospects to sign up. Use this opportunity to build trust by providing beneficial information about your company and products. When they like you, they will turn in to buyers. This also creates customer loyalty because they will actually feel like they are a part of something.

Give Away Free Stuff

A favorite business marketing strategy is to give away free promotional products to customers and prospects. Each item you distribute can be customized with your logo, and may also include a short tagline along with your contact details such as your URL or phone number. Choose popular items such as custom laptop bags by HALO that are useful and portable.  Promotional products are a wonderful form of marketing in that they will remain in circulation for years, making them an extremely effective and cost-efficient form of advertising.

Trade shows are ideal for giving away free stuff. People’s eyes light up when they receive gifts like HALO branded solutions promotional bags. Everywhere their bag goes, it will be seen by countless new prospects. Your business will get lots of effective advertising from these types of highquality products.

Cater to Their Desires

Know what potential customers really want when they seek out companies like yours. Successful selling involves figuring out what people want and then giving it to them. Conduct market analyses to find out what products and services are likely to attract customers to your business.

Check out your most successful competitors and see what they offer. Find ways to put a unique twist on your offerings to stand out from the crowd.

In order keep business flowing in any economy, it is essential to market to prospects in ways that turn them into loyal customers. Use proven marketing strategies like these to spread brand awareness and increase sales.

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Four Promotional Items Your Customers Can Carry In Their Pockets

A company’s promotional products should be both meaningful and useful. These promotional products can be imprinted with your company’s logo and contact details so every time they are used by current and potential customers, you gain marketing exposure. Offered at various special events, they should serve as a reminder of the company so customers will continue coming back to do business, and they should also be gifts that customers can conveniently use with fondness and appreciation.   Promotional Items

Key chains

Custom key chains are a popular item for everyday use or for a spare set of keys at home. Few things are more obnoxious than loose keys. Promo key chains come in all sizes and designs, along with a full range of colors. A flashlight fob add-on comes in handy and can be imprinted with the company name and contact information for easy reference.

Flash drives

Computer flash drives are a terrific memento that almost everyone can use nowadays. They provide a great way to transfer information from one device to another. With your company’s logo and name imprinted on them, they will serve as a constant reminder of your generosity and thoughtfulness. Many custom flash drives come with a folding insert key that provides convenient pocket storage and carrying. Frequent usage means your company will often be remembered with appreciation.

Loyalty cards

Your company’s discount or rewards card, perhaps good for a 10-percent or 15-percent discount, will be a constant companion in your customers’ wallets. In addition to offering regular discounts, your company loyalty card could be used to offer an additional discount during special sales events and to rack up points for eventual redemption. Many large businesses like supermarkets and banks use them routinely, so customers are beginning to expect them and appreciate the companies that offer them.

Pocket calendars

Pocket calendars with attractive, colorful designs are easy to find and use in a wallet. Checking dates from time to time will give customers added exposure to your company’s contact information and keep your business in the forefront of their awareness. Plus, the calendars can become a quick reference point for future appointments and meetings. Combined with pocket planners, they can take the place of, or work in conjunction with, an electronic reminder on customers’ smart phones. Some people prefer a printed planner to the electronic version. A calendar or planner provides a convenient way to check dates, schedule appointments and record contact information. If you are going to order calendars, be sure your product is the best by using the promo product leader.

Mementos and gifts like these are inexpensive to purchase for customer giveaways. Offer them at commemorative events, company celebrations, anniversary parties and other community programs where they are sure to be a hit. Consumers tend to remember and do business with companies that give promotional gifts that include contact information as a handy reference. Get yours ordered now and start building customer loyalty.

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Ad Avenues: Six Mediums for Marketing your Business

You’ve probably heard the adage, “Build a better mousetrap and the world will beat a path to your door.” A metaphor describing the power of innovation, the phrase is misleading. Without good marketing efforts, innovation doesn’t lead to more sales. This is especially true in today’s society, where we are bombarded with advertising. Fortunately, there are tried and true, highly effective marketing mediums. These are our top six favorites.   Ad Avenues

Classic Internet Advertising

Who have you Googled today? Internet advertising gives you access to a huge audience of more than two billion global users. You have the luxury of being able to focus this audience by specific demographic characteristics. It’s super easy to track your metrics and can also be much cheaper than other forms of advertising. Here are the most popular forms:

  • Banners and Buttons
  • Search Engine and Directory Listings

Relationship Selling

Relationship selling is focused on developing long term relationship with customers, based on their preferences and individual needs. Remember, it costs you five times as much to develop new customers as it does to keep your old ones. People like to buy from who they know and trust. In order to sustain this relationship, you must have a quality, consistent product. Customers often won’t search the market if they know exactly what they will get from their current provider. Furthermore, to avoid losing any current customers, quickly resolve any complaints without hassle. Even if you lose a little money now by giving a refund or allowing a skipped payment, you make more in the long term by retaining that customer. Don’t let your pride chase away that person, even if they are in the wrong.

Social Networking Sites

Promoting and engaging your social networks is a critical part of marketing for many companies these days. Adding a staff member or two to develop and manage your social media accounts, with collaboration from your marketing team, is an extremely cheap way to advertise, with huge potential gains thanks to the vast memberships of these sites. If you go this route, however, you must make sure that whoever is in charge interacts with followers regularly, and only ever speaks positively and respectfully, no matter the circumstance. Such a direct connection with customers can be a two-edged sword, as daily updates can become daily PR headaches if you have the wrong person at the helm.

Direct Response Mail

Direct response continues to be a great way to build new customers. Companies, such as Star Direct Mail, specialize in attention-grabbing brochures, flyers, and other promotions. Some of these companies also create individual marketing campaigns for you, as well as research your customer base demographics. Furthermore, direct mail marketing is a fairly cost-effective ways to promote your business, and usually companies will offer rush jobs if needed.

Content Marketing

Content marketing trades something of value, usually knowledge, for the possibility of gaining a new customer. Articles, blogs, videos, and podcasts are examples. The goal is to get people to spend 15 or 20 minutes with your promotional material, as opposed to five seconds reading an ad. Also there may be more types of content marketing than you realize. Content marketing is not simply writing up a review of your product. Oftentimes it actually involves offering high-quality information more broadly about a topic related to your business, and only casually discussing your brand or actual product. The selling point here is actually the ability of quality information to drive traffic to your website.

Guerrilla Advertising

Does ambushing customers when they least expect it work? Yes, if it is done well. IBM used guerrilla advertising in 2001 by painting “People love Linux” logos all over the sidewalks in Chicago and San Francisco. You also see this sometimes in commercials that don’t appear to have any relevance to the product being advertised. As a way to extend this marketing past the event itself, be sure to professionally record it and promote it on the internet.

Public Relations Marketing

Public relations marketing uses the power of third party credibility to spread a promotional message. It is seen most often in the form of press releases, news articles and online buzz. The success of Harry Potter and PSY’s Gangham Style can be largely attributed to this medium. The catch is that your content must be so good that it becomes contagious, spreading from one friend to another. The goal is to influence peoples feelings or opinion about what you are selling.

From our cell phones to our email, companies are constantly searching for the best ways to get exposure for their product. We look for innovative ways to do it better, faster and cheaper. Popular marketing mediums are popular for a reason–they work. Don’t be afraid to give them a whirl.

About the author: A recent college graduate from University of San Francisco, Anica is a full-time freelance writer. She loves dogs, the ocean, and anything outdoor-related. For wonderful direct mail advertising, be sure to check out Star Direct Mail, who also researches your target audience and designs marketing campaigns.

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Pack in Advance for Events

I don’t know about you, but when I have an event or a party, I always tend to forget something.  While many things stay in my bag between events, some come out as I need those items in other parts of my life.    That said, I have made a list to try and prevent this from happening in the future.  Packing for an event a day or two early helps with this as you will run into things and realize that you should take it with you.   I am a huge fan of lists, so I created one to remind me what I need to take and wanted to share it.

Suitcase

Suitcase (Photo credit: Wikipedia)

To Pack:

  • Pens/Pencils
  • Order Forms
  • Catalogues
  • Pens
  • Business Cards
  • Stapler or Paperclips
  • Specials
  • Products (Do you have everything you want to show packed?)
  • Samples
  • Money bag/change
  • Hostess Packages
  • Recruit Packages
  • Props for any games such as a hostess game – dice, envelopes, music, whatever you require

If you are doing trade shows or vendor events, you will pretty much need everything above.  Depending on if you are able to sell off your table or not will determine what you bring for products.

Product to sell – If allowed, check with company if you are not sure.

Cannot sell – Bring samples and product to show to people and entice for bookings.

Product to sell, if your company allows you to.  If you aren’t sure, check with your upline or company

  • Expired catalogues to hand out
  • Notebook to write down any questions you need to research and phone numbers/email to let customer know
  • Sign up list for email newsletter if you have one
  • Table cloth
  • Table decorations

Regardless of the event, consider putting your hostess and recruit packages into fun bags to tempt people to want them.

Consider putting specials, order forms, a catalogue and a pen into a folder for each guest.

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Top 5 Ways to Promote Your New Business

Starting a home based business may not be as easy a task as many would think. The market is full of new competition and seasoned players. It is challenging and many lose hope. However, you can always start and run a new business in an effortless way by making wise and informed decisions. You also need to employ the right marketing tips to promote a business and enhance your profitability.

The use of custom promotional wristbands is an innovative and effective method to promote your business. They are popular and effective because you can use a custom message that suits your business to achieve the marketing goals that you have in mind. Additionally, a company logo can be incorporated in a wrist band to enhance its efficiency. Since many people love wristbands and they are products that can use efficiently over a long haul, you will always know that the marketing message has been delivered. They are also stylish and durable. Because of this, you can use them to target prospects on different occasions. They are an effective promotional tool and allow you to achieve your marketing or advertisement goals in a cost effective way.

Using giveaways is an effective way to promote a new business. Giveaways can be used during contests which are targeted at prospects to win prizes and freebies. Many people across the globe love free offers, promotions and to participate in competitions where they can win lots of prizes. They are effective promotional products in the sense that you can print a marketing message on the products so clients can know of the products and services you offer.

The use of social media is an effective and top way to promote a new business. Many people today are active users of social sites such as Facebook. In this reason, it is important to have a social page on different networks where you can reach out to target customers. Run competitions, open chats and interact with clients. Learn what they expect of you and promise to deliver services that meet and surpass their expectations. Identify a network that most of your prospects use and utilize it efficiently to promote the business.

Uses of PR and publicity methods are an excellent way to promote your business. Design an effective press release and send it to media outlets. More importantly, ensure your story has high quality content and an interesting angle because it increases chances of being included in news headlines. This allows many people to learn of the business as well as products and services you provide.

Blogging is another effective way to promote a new business. Set up a blog that will be used solely to enhance brand visibility. Communicate all details about your products, services and business on the blog. More importantly, ensure the information is factual, interesting and informative. This will help to attract more target prospects hence promoting your business in a cost effective way.

Natasha is blogger and writer, interested in various topics, currently exploring best ways to advertise and promote new business from different angles.

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5 Direct Sales Tips

When it comes to direct sales, there are some tips that can be helpful and make your business go that much better.

Tip 1 – Advertising.  Make sure you are always advertising.  Wear company clothing, carry a bag with your company name on it, and carry samples that you can give away to people that stop and talk to you.

Tip 2- Don’t give up!  Chances are, your business is not going to make the income you want within the first month or two.  Keep working your direct sales business and it will eventually end up where you want it.

Tip 3 – Separate money!  Keep your business money separate from your personal accounts.  While this sound like more work, when it comes to tax time, you will find that you will be glad the two are separate.  And heaven forbid, if you get audited, it will save your butt!

Tip 4 – Believe in your product.  If you cannot believe in and promote the product you are selling in a positive way, you are going to have a hard time selling it to others.

Tip 5 – Do not undervalue yourself or your product.  Many people discount their product to make sales.  All this does is tell people that you do not believe that your product is worth the price that it is listed for.  If you want to give benefits, offer a free product or gift which helps to grow your direct sales business.

 

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How to Effectively Promote your Business using Printed Products

This is a guest post by Andrew Black

To promote your business, whether it is newly launched or successfully running, an organization needs to reach people. Promotion of your business is termed marketing in the modern world and usually it turns out to be the difference between the failure and success of a company or a product. Most of the products used for promotional purposes have the company or brand name printed on them along with the logo of the company. Sometimes a message is also conveyed using these items.

Printed products help you reach more and more people. T-Shirts top the list of these printed promotional products. Distribute your t-shirts during a seminar or an exhibition or give them to your employees. Whenever someone wears your t-shirt he/she is working as a moving billboard for your company. You can sponsor a sports club, give them hockey sticks, bats, balls or other equipment with your name and logo printed on them. You can also design a kit for a club team to make your promotion more effective.

Clocks are one of the most effective printed products for the promotion of your business. With a big, clearly visible logo and name of your company printed on it no one can miss it. A clock is one of those things that you will see wherever you go, whenever you go. Even a person working or living it that room will check the clock at least 10-15 times a day. There is a huge collection of things you can use to promote your business. Modern technology has made it much easier and more cost-effective to have your business information printed on an object. Whether it is a mouse pad or key chain, or items such as a baseball or a cap, it can be converted into a promotional item easily.

Even though using printed products to market your company is a relatively cheap way, it does cost a certain amount of money. If you are starting a new company you will definitely need to cut on expenses used on promotional items. Therefore your first consideration should be cost versus the outcome. For example, don’t hand out relatively expensive promotional mugs if you think that they are not giving you value for money or you should not hand them out at places where there is a less probability of success.

The most cost-effective and the most effective marketing product is a pen. A pen is an item which is used everywhere and by everyone. It is also one of those products which changes hands most. After the pen, the key chain is the next most feasible promotion item. Used almost everyday and everywhere a key chain is almost as effective as a pen, however it does not change hands.

Using items to promote your business is an effective way to attract potential customers and gain a positive customer review. Keep the target audience in mind when designing your marketing campaign because they are the focus of your campaign.

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Andrew Black is definitely an enviromentalist and Branding expert. He is currently promoting alternative Promotional Products Australia and  branded promotional clothing as part of is actually Environmental Custom Gear Campaign.