Tag Archives: advertising in direct sales

5 Methods of Marketing your Direct Sales Business

Advertising plane over Miami Beach

Advertising plane over Miami Beach (Photo credit: lonnypaul)

One of the biggest obstacles for anyone in business, no matter the type, is marketing and letting people know you exist.  If they do not know your business, they cannot support you.  If you are lost for ideas of where to look, hopefully this list will help you.

Network with Others

Find other direct sellers and let them know you are out there.  Offer to swap parties – you hold one for them, they hold one for you.  This can be a great way to get your name out there.  This can be tricky if you are not interested in their products but you want them to book with you.

Small Business Groups

Look around where you live and see if there are business groups you can get into.  I know in my city there are several different organizations for home based businesses to get together and discuss a variety of topics.  Sometimes they have an evening where you can show case your business whether by giving a small presentation or having a trade show.  You may want to look to see if there is a chamber of commerce where you live and what type of activities they are involved in.

Print Advertising

There are many consultants who use print media such as the newspaper or local bulletins to put their ads in.  I have not done this but have heard from others who have been successful with this.  Make sure you do some research before investing as this can be quite a commitment in terms of money and time.  Contact those who are currently advertising and see if they would be willing to tell you what type of results they are getting.

Social Media

These days, sites like Facebook and Twitter are huge.  If you are not using these types of media to help you with your advertising efforts, you could be missing out big time.  How to use these is another article, but get out there and start using them!

Internet

No article about marketing is complete without some information on using the Internet to promote your business.  There are many different places that you can look, some of which are paid and some of them are free. If you are considering paying, make sure you find out the statistics such as how many unique visits they get a month, how long people are staying on the site and anything other information they will provide.  Email other vendors to see how much success they have had through the site.

Marketing your business can be very time consuming but it is worth it to try a variety of avenues to see what does and does not work out.  If you do not have a large budget, then it is a good idea to stick to free sites as paying for an ad does not guarantee it to work out better than a free advertisement.

 

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Ad Avenues: Six Mediums for Marketing your Business

You’ve probably heard the adage, “Build a better mousetrap and the world will beat a path to your door.” A metaphor describing the power of innovation, the phrase is misleading. Without good marketing efforts, innovation doesn’t lead to more sales. This is especially true in today’s society, where we are bombarded with advertising. Fortunately, there are tried and true, highly effective marketing mediums. These are our top six favorites.   Ad Avenues

Classic Internet Advertising

Who have you Googled today? Internet advertising gives you access to a huge audience of more than two billion global users. You have the luxury of being able to focus this audience by specific demographic characteristics. It’s super easy to track your metrics and can also be much cheaper than other forms of advertising. Here are the most popular forms:

  • Banners and Buttons
  • Search Engine and Directory Listings

Relationship Selling

Relationship selling is focused on developing long term relationship with customers, based on their preferences and individual needs. Remember, it costs you five times as much to develop new customers as it does to keep your old ones. People like to buy from who they know and trust. In order to sustain this relationship, you must have a quality, consistent product. Customers often won’t search the market if they know exactly what they will get from their current provider. Furthermore, to avoid losing any current customers, quickly resolve any complaints without hassle. Even if you lose a little money now by giving a refund or allowing a skipped payment, you make more in the long term by retaining that customer. Don’t let your pride chase away that person, even if they are in the wrong.

Social Networking Sites

Promoting and engaging your social networks is a critical part of marketing for many companies these days. Adding a staff member or two to develop and manage your social media accounts, with collaboration from your marketing team, is an extremely cheap way to advertise, with huge potential gains thanks to the vast memberships of these sites. If you go this route, however, you must make sure that whoever is in charge interacts with followers regularly, and only ever speaks positively and respectfully, no matter the circumstance. Such a direct connection with customers can be a two-edged sword, as daily updates can become daily PR headaches if you have the wrong person at the helm.

Direct Response Mail

Direct response continues to be a great way to build new customers. Companies, such as Star Direct Mail, specialize in attention-grabbing brochures, flyers, and other promotions. Some of these companies also create individual marketing campaigns for you, as well as research your customer base demographics. Furthermore, direct mail marketing is a fairly cost-effective ways to promote your business, and usually companies will offer rush jobs if needed.

Content Marketing

Content marketing trades something of value, usually knowledge, for the possibility of gaining a new customer. Articles, blogs, videos, and podcasts are examples. The goal is to get people to spend 15 or 20 minutes with your promotional material, as opposed to five seconds reading an ad. Also there may be more types of content marketing than you realize. Content marketing is not simply writing up a review of your product. Oftentimes it actually involves offering high-quality information more broadly about a topic related to your business, and only casually discussing your brand or actual product. The selling point here is actually the ability of quality information to drive traffic to your website.

Guerrilla Advertising

Does ambushing customers when they least expect it work? Yes, if it is done well. IBM used guerrilla advertising in 2001 by painting “People love Linux” logos all over the sidewalks in Chicago and San Francisco. You also see this sometimes in commercials that don’t appear to have any relevance to the product being advertised. As a way to extend this marketing past the event itself, be sure to professionally record it and promote it on the internet.

Public Relations Marketing

Public relations marketing uses the power of third party credibility to spread a promotional message. It is seen most often in the form of press releases, news articles and online buzz. The success of Harry Potter and PSY’s Gangham Style can be largely attributed to this medium. The catch is that your content must be so good that it becomes contagious, spreading from one friend to another. The goal is to influence peoples feelings or opinion about what you are selling.

From our cell phones to our email, companies are constantly searching for the best ways to get exposure for their product. We look for innovative ways to do it better, faster and cheaper. Popular marketing mediums are popular for a reason–they work. Don’t be afraid to give them a whirl.

About the author: A recent college graduate from University of San Francisco, Anica is a full-time freelance writer. She loves dogs, the ocean, and anything outdoor-related. For wonderful direct mail advertising, be sure to check out Star Direct Mail, who also researches your target audience and designs marketing campaigns.

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Eye on The Prize – 5 Ways to Make Sure You are Reaching Your Target Market

Marketing campaigns take time and money to complete successfully. Setting specific demographics and targeting your audience requires you to carefully assess your business needs and the type of clients you want to attract. Many elements contribute to reaching your target market, and perhaps you merely need help in bringing all of those elements together. The following tips will help you increase the visibility of your company, allowing you to reach the target you’re aiming for.   Eye on The Prize - 5 Ways to Make Sure you are Reaching Your Target Market

Determine Your Audience

What every business needs is a plan of action consisting of three components. Select three demographics that you want to track. Your chosen demographics could include age, occupation and income. Once you decide on your demographics, write the criteria down. Ask visitors to your website to complete a short survey to determine if your website attracts your key demographics.

Create a Plan

A plan provides direction and gives you what every business needs to succeed in marketing. Consider what your customer demographic wants and use that information to create a plan, put that plan into action, review the outcome and modify your website based on the information gathered. A failed plan can help still help you grow your presence as long as you learn from your mistakes.

Broadcast Appropriate Information

Determine what you want to accomplish. A plan to simply drive more traffic to your website doesn’t provide enough specific information. You need to determine what product, service or value you can provide to your visitors. Feature content designed to attract new visitors prominently on the home page. Provide additional content on inside pages and make sure every page on your website links in some way to your navigation scheme.

Provide Free Stuff

Everyone wants free stuff, but it has to provide some sort of value. Visitors to your website need a reason to come back in the future. If your company provides a babysitting service, offer the first hour free when the parents pay for three hours. This not only encourages new clients to try your services, but it guarantees that you get paid for three hours of service.

Incorporate Reader Participation

Any text on your website can theoretically draw in Internet traffic. Start a blog and let others comment on the blog. The more activity you get on your website, the better you appear to search engines. New visitors can check out what others say about you and get the assurance they need to buy your product or service. If you’re not sure what every website needs, make sure if anything, you have a site map and a “contact us” page, so that you can interact with your target market and they know how to reach you.

 

With all of the advertisements we hear and see everyday, it can be discouraging to try to stand out to your audience and make sure your message is being heard. That is why you need all the help you can get when it comes to making your voice the loudest, not only among other businesses in general, but among your competitors, especially.

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Six Ways to Advertise your Product on a Budget

Advertising on a budget can take time, effort, and some know-how, but it is possible to undertake a marketing campaign without an investment of undo amounts of money. The way to participate in a marketing campaign without much money is to be inventive, resourceful, integrated, and to take an approach that is active, even creating an event around which to create a natural buzz. Here are a few ideas to jump-start marketing on a budget.   Six Ways to Advertise your Product on a Budget

Create an email list serv.

Create a list serv around your product by offering free samples outside stores or libraries, public places, etc. and then ask people to fill out a survey, give some feedback, or give a testimonial. Create an email list serv around the people who respond.

Throw an event at which the product is sponsored or featured.

Try to get the local newspapers or blogs to cover it. A plug here for your product will be a great way to get a word in edge wise in terms of media attention. If a product give-away works, try to make it fun and memorable, even newsworthy. When starting their ice cream company, Ben & Jerry’s in Vermont, Ben and Jerry, the company’s owners, used to plan ice cream give aways, which became part of local charm.

Develop your own creative ads.

Develop your own print ad by working with a graphics artist who needs experience. You can partner with them and make a trade. Have them develop your ad practically for free, with the idea that he or she will benefit from doing the ad in terms of being able to list it on his or her vitae as a piece of work for their portfolio.

Sample your products.

Develop free give-aways to stores and businesses in the hope they will buy the product. Free samples can be a great way to get your foot in the door in terms of selling products. If someone tries your product and really likes it, they are likely to buy more to take home and share with their friends and family. If you don’t have a product or service that you are able to give away, you can still try to show off samples of your work.
Be creative.

Finally, try to be creative. Think outside the box about how to reach new audiences. Participate in craft fairs or farmers’ markets if the product is specialty or food-related. Have fun with the marketing, relax, and get creative. If you aren’t sure where to start or you aren’t familiar with the different marketing choices available to you, check out your local marketing exchange to gain connections and get ideas on where to post your ads.

Use Social Media.

It’s free to sign up for social media. Facebook and twitter are great ways to share news about your product. You can post reviews, giveaways, or coupons to encourage people to like you page or try your product. You can use your social media as a basis for all your other efforts. You can get the word out about any giveaways or post promotional ads you have created onto your page.

Starting a company can be a daunting task. You may know you have a quality product, but don’t know how to spread the word. You don’t have to have a big budget to start marketing your product. Believe in yourself, the product, and create a to-do list to check off the strides you make. Remember to be honest in your assessment and do your best to create a buzz around your product.

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Simple Ways to Promote Your Businesses Upcoming Big Sale

There are many great ways to promote your business, but most of them are hardly ever used by business owners. These methods can also greatly help you promote an upcoming sale.

Of course, you can choose to utilize complicated methods that are expensive to promote your business. An example of that may be a television advertisement campaign. Sure, you will reach hundreds of people daily, but the cost may tear into most, if not all, of your marketing budget.  

Promote on the Internet

The Internet has many great ways you can use free marketing. First, you need to have a website for your business. Your website is your business’ home on the Web. This will be the center of all you do. Every footprint you leave on the Internet should in some way link back to your website.

Still, there are other important things than just a website. You need to have social media accounts set up for your company, and you should also begin promoting your business and upcoming event with various articles.

Press releases

Write a few quality articles that you can pitch to magazine and newspaper editors. These guys can help you gain some hard copy exposure for your sale.

Google listing

Google is the largest search engine, and it allows business owners to set up business listings. Think of it like an online yellow or white pages. When you create your listing, you are giving Google information to help them index your company in its search algorithms. Therefore, the next time someone searches for your type of product in your area, your company and its information should be displayed on the top and your website should be displayed in the URL listings. This is a great way to help get the word out about your sale.

You can optimize this even further by writing a small text about the sale in your site’s main headers. Doing this should set it to where that is what a person will read before they click into your site from the Google page.

Decals

You can promote your business and sale around town by displaying decals on your car or company van. You can make static clings with Smartpress.com and start promoting your business by simply driving around town.

Business cards

Carry business cards with your everywhere. See if you can hand them out to people that may be interested in your products. Tell them that you are having a big sale soon.

Hopefully, these tips will help you promote your business’ upcoming sale. Use your imagination; there are many great and simple ways to promote. It just takes getting out there and doing it.

About the Author:

Madyson Grant is a small business owner who enjoys blogging helpful tips on her experiences.

Advertising your Direct Sales Business – Part 2

Did you read part 1?  Did it make sense?  Let us continue on how to write our advertisement to get people interested in our direct sales opportunity.

Advertising advertising

Advertising advertising (Photo credit: Toban Black)

Graphics – Graphics are great to get people’s attention, but do not overwhelm them.  If you have 100 words of text, you should not be using three different graphics.  One is likely the maximum for that amount of words.  Use too many and your ad will get lost with the pictures and the person will move to the next ad they see.

Be Prepared to Answer Questions – This is a big one when it comes to placing ads.  It does not matter how much information you put in the ad, you are going to get questions.  But questions are good as you can give out more information and personalize it based on what the person is asking you.   Depending on their interest level, this can go back and forth for a while.

Do not Overhype – A big turn off when it comes to ads is reading an ad that promises the moon if you join that direct sales company. There is nothing wrong with putting things in the ad such as earn a cruise, earn a car, if these are incentives that your company offers.  But putting in something such as join this company for financial freedom can be a bit of an over-promise and may cause some people to believe you are offering some sort of scam and run far away.

Length – It is important that your ad is the right length.  But what length is that?  Well, less than two pages but more than two lines.  Keep in mind people do not have very long attention spans so the more they have to read, the less likely they are going to quit and move on.  Bullets and bolding can be very helpful to get your points across.

Proof the Ad – Ask a friend to read your ad and tell you if it complete or if it needs more.  Ask them to be honest with you.  See if the ad has enough information to entice them to ask for more information or if it seems to be over-promising to the point of being a turn off.  It may be helpful to ask more than one person to check the ad over if possible.

Come back on Friday where we talk about power words and other wording to use to help attract people to your direct sales opportunity.

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Advertise your Direct Sales Business

Just like any business, if people do not know that you are out there, then chances are you aren’t going to be making the sales that you want to.  So it’s important that you get out there and do some advertising.   That said, there are many different methods of advertising out there.  You can go online, you can go offline, you can find free advertising and you can find advertising that costs money.  It is up to you and your time and your budget.  

I have written several posts in the past about this topic so I am leaving you the links to visit them instead of posting them again.

Free Methods of Advertising

Typically, these methods of advertising will cost you money.  There may be some that cost you minimal dollars but I felt that it was close enough to free that it could be called free.

Free Online Advertising

Free Offline Advertising

Advertising your Direct Sales business by Guest Posting?

Paid Advertising

These methods can be on and offline but they will likely cost you money in order to do.  You may get lucky and find that the cost is very minimal or free, but typically, these methods will require money.

Paid Online Advertising

Offline Paid Advertising 

Direct Sales Online Vendor Events

Advertising that Costs Money

I have put these ideas separate as they not directly advertising but they are ways to help you advertise that will cost you money.

Making Your Business Cards Work for You

Places to Leave Direct Sales Catalogues

Business Supplies

Need help writing your ads?  See if these ideas help jazz them up!

Advertising your Direct Sales Business

 

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Advertising your Direct Sales Business – Part 1

Chances are, you are looking to increase your business with advertising.  But are you doing yourself a favour by writing effective ads or are you just tossing your money out the window by not knowing what you are doing?  If you aren’t sure, here are some tips to assist you with writing an effective recruit ad.  You can use these tips to help you write a good sales lead ad too.

Name your Company – How often do you see an ad where they discuss the benefits of the company but do not state who they are?  I know I have.  I don’t want to contact them for more information as maybe I have had a bad experience somewhere or because I want to research before I make contact.  There goes a lead down the drain.

Start Up Costs – This one is a bit trickier.  One of the most common questions I get in response to an ad is how much it costs to start.  With my company, there are two different price points as well as a way to earn your kit free.  For this reason, I do not state that it costs X amount to join.  But I do state that there are two different kits to start with or that they can earn their kit for free.  Usually that gets enough interest for them to ask me more.

Quotas – Many companies have a quota of some sort.  Whether it is placing one order every three months for Y retail value or it is Z value every six months.  It helps to be up front about it by staying that there is a monthly/yearly quota involved.  If they are interested, they will ask about.  If it is something simple like submitting one order of any value every 6 months, you likely will want to say that right in the ad as people will like to know that and may put your company in the running when it wasn’t previously.

Slang – Like any industry, there is slang that those in direct sales uses.  Keep that out of your ad.  There is a good chance that the people who are reading your ad are not familiar with the industry jargon and it is just going to confuse them.  Use plain English.  If you aren’t sure if you are, ask a friend to read the ad over for you.

Come back on Wednesday to read about more elements of making a good advertisement for your direct sales business.

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