Tag Archives: advertising on the internet

Ways to Use the Internet to Promote Your Business

One important tool for any direct sales business is the Internet. Using the Internet enables you to reach a wider audience than your neighborhood which can result in additional sales. There are a few good ways you can build your direct sales business online.

Using the Internet to Promote your Business

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The first step is to build a website that lists the details of your business as well as your contact information. You can do this yourself or you can hire someone very inexpensively using a freelance bidding site like oDesk or Fiverr. You should put the address of your website on your business cards and flyers as well plus anywhere else that you think people might see it.

Next, you need to promote your business online. Submit articles to article directories using product names as clickable links back to your site. This will help you gain ranking in search results. Join forums related to your products and always put a link to your site in your signature in forum posts and emails. Then post on forums frequently to build up trust and drive traffic to your site.  The more that people see your name and your website in front of them, the more likely they are to actually visit it.

You can also host online parties instead of doing party plans the traditional way. This usually involves booking a chat room and inviting friends and other interested people to join. You can play word games such as unscrambling the names of products or have guests search your site for product information and award a prize to whoever finds it first. Toward the end of the party, open up the floor to questions and then take orders.

If you have a decent budget, you can also promote your business using paid advertisements online. This can also be helpful if you want to recruit people for your downline for a multilevel marketing company.

Can’t do paid internet advertising for your direct sales business?

My company doesn’t allowed paid Internet advertising – is it still possible to get advertising on the Internet without paying?

Yes, absolutely!  My company does not allow this either but I have still found many different methods.  In fact, you can read my post here about Free Internet Advertising.  But I also have some other ideas for you.

Guest Posts – One popular method is to write guest posts on different blogs.  This will benefit you as it helps to establish you as an expert as well as reaching out to people that you may not encounter otherwise.  It helps the blog owner as they get free content.   In return for your post, you will get a few sentences of a biography as well as a link or two to whatever site you choose.  Check your favorite blog sites to see if they accept guest articles or contact them if they have no information on the site about it.

Article Directories – Another method to get free advertising is to write for article directories.  While this is similar to a blog you do not need to contact them to get your content published.  Create an account and then publish your article.  But, article directories still have guidelines for content and formatting, so do not think you can just put up whatever you want.  You will need to check into what is acceptable on their sites.  A benefit to this is that article directories tend to rank well so articles on them may come up higher on the search results than your own blog or website.

Keywords – If you feel like doing some investigative work, you can learn about keywords and how to optimize your sites to help people find you easier.  This does not tend to work so well on a replicated website that you have through your company but there are ways to do this if you have a separate site such as a blog, a Facebook page or other places that you post about your business.

Social Media Sites – Depending on the sites you use, there may be places where other direct sales congregate.  Join these and post about your business (but be careful not to spam).  You never know when another consultant is looking for someone with your business for themselves or a customer.  These can also be a great source of finding trade shows or other events.

Do you have a favourite method of advertising which is not mentioned here?  Please share in the comments!

 

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