Tag Archives: book review

Book Review: Making Millions in Direct Sales

By Michael G. Malaghan

This book is copyrighted in 2005 and in going through it, it is more focused on the person who is a sales representative for a company.  As a result, the focus is not on party plan people but there is enough information that it is worth reviewing for the site.    making milliions

First of all, there are 8 activities that the book is based on:

  • Sell
  • Prospect
  • Hire
  • Train
  • Replicate Yourself
  • Motivate
  • Manage
  • Lead

I did like that at the end of chapter, there were a list of questions to ask yourself and book recommendations if you wanted to read more on that specific topic.

In going through the book, some of these topics caught my attention as ones that someone in a party plan might be interested in:

  • Phone appointments – 11 ideas to increase success rates
  • How to find leads as well as how to work with them
  • Tips on how to find recruits as well as how to interview them
  • Working with new sales reps as well as the veteran reps
  • How to set goals using a workshop approach (could work in a conference call or team meeting)
  • 12 career wrecking demons and how you can resolve them
  • How to be a good manager
  • 60 ways to energize your meetings (but don’t use them all at once!)

Again, due to the age of the book some of the ideas presented are no longer as relevant or practical (such as the ones on the Internet) but there are still many tried and true methods in here.

If you are someone who is struggling, this book may be good to pick up and read through to see if there are ideas you can incorporate.  Make sure to look at the books recommended as you never know what or where you are going to find the tip that makes you successful.

Buy:  Making Millions in Direct Sales

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Book Review: The Women’s Home-Based Business Book of Answers

By Maria T Bailey

I will start off by saying that the subtitle of this book is “78 Important Questions Answered by Top Women Business Leaders” so you get an idea of the type of content you are going to find.

The book focuses more on the person starting a business entirely from scratch from finding a product/concept, to getting funding, to creating a business plan and moving forward from there.

Each section discusses a concept and then is full of personal antidotes in answer to the questions posed such as:   women home based

  • Juggling family
  • How they funded their business
  • How to be organized
  • Obstacles faced
  • Secrets to Networking
  • Daily Schedules

As I stated, the book is not geared to direct sales/party plans but there is still a lot of helpful information such as information on how to create a business plan and how you can market yourself.

The author includes some ideas on how to create a daily schedule which is more suited to someone who works from home but there are likely ideas that a person can take from that an adapt.  There is also a section on different types of advertising as well as using online marketing, but as the book is copyrighted in 2001, a lot of the information is now outdated.

She concludes the book by discussing an exit strategy if you plan to get out of the business and words of wisdom from a few people.

I did not see much in the way of interviews from direct sales companies but I did not expect to see any.

I think this could be a good book if you are looking for some inspiration and are not sure where to look.  There are multiple questions and areas that may gave you something to think about and consider in your own career.

Buy:  The Women’s Home-Based Business Book of Answers

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Book Review: Book More, Sell More by V.L. Main

I was approached by the author of this book to see if I would do a review of it.  I willingly agreed as I have wanted to provide more reviews on this blog.    In return, a copy was sent to me to read and review.  The opinion here is mine and was not influenced at all by the free book.  Book More, Sell More by V.L. Main

In “Book More, Sell More” there are 11 different ideas that are explored as well as some bonus ideas to inspire you.  But what I like is how she breaks down each idea with the benefits for customer and consultant, what types of products work best for this idea and the concept.  She discusses what you need to do it, who you are targeting and how to launch it.  She discusses add on’s for the sale, the record keeping aspect as well as how to handle any sales or recruit leads that come from it.  Some of the ideas also include information on the pros/cons of the promotion, ideas for follow up and variations of the idea.

Near the end, there are additional ways that you can get sales as well as a discussion on creating your own newsletter to keep in touch with your customers.  Just like the sales ideas, she breaks it down to help you with this from how to do it, what type of information to provide and some information to keep you from being discouraged.  Another idea I liked is the idea of a boot camp that you can use to get yourself motivated and going or you could use it to do a team challenge.

I enjoyed this book as it provides a variety of different ideas to get more sales. While several ideas were not new to me, the presentation of the information and the breakdowns were definitely helpful.  For a new consultant, or one who is not sure how to get more sales or bookings, or does not want to spend a lot of money, there is definitely some helpful information in here.

Buy Now:  Book More, Sell More by V.L. Main

Outrageous Advertising – Bill Glazer

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This book is all about advertising – outrageous advertising!  If you are stuck on things you can do to advertise your business and you want to make sure you get noticed, this book has some great ideas and tips to help you be successful.  From tips to ways to use the white space on your current mail outs or how to write attention grabbing headlines, you will find it in this book.

The thing I like about this book is that Bill gives you specific examples of what he has done in the past as well as how they worked out for him.  He also provides examples of what others have done with their business and how well they worked out for them.

Even if you are not doing snail mail advertising, a lot of these concepts can be used in the online world, and I would imagine they should be just as successful.  This is especially true of topics such as how to create headlines and how to get more responses when you do send out an advertisement.

As I am writing this, I have only gotten through half of the book due to many demands on my time.  In looking forward, I see upcoming topics are reminding customers of your presence as this can be a big reason they haven’t purchased from you recently.

This book was published in 2009, so I am kind of surprised that there is not much focus on online advertising.  This may be a case of teaching what you know, and the author may not have had a lot of Internet advertising experience.

The one thing that does concern me with this book is that some of the outrageous headlines he uses as examples could come off as spammy.  But for the cost of using an online newsletter or doing a mail out, it doesn’t hurt to try them and see what types of results you will receive.

Would I recommend this book?  I think it is a good book to look through and see what types of ideas you may garner from it.  While its focus is not on direct sales, but advertising is a part of direct sales, it definitely has some applications that can be used to help expand your business.

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