Tag Archives: bookings

Referral Program

If you are having a hard time getting parties, you may want to consider offering some sort of referral program for your customers.

For instance, I offer a program where any customer will get $10 product credit if they refer someone to me who books and holds a party. Each person they refer, they earn $10 and there is no limit to how many times they can do this. What you give your referral is up to you.

Sure, it costs me a little bit of money, but considering I am getting a party when I didn’t have one before, it is well worth the cost.

I got some nice cards printed at Vistaprint that specifically say that they are a referral card and how the program works. There is a spot on the back where the current customer can write their name and then pass it on to their friend. I give every person at my parties 3 cards for them to pass on.

I also let people know that they do not have to hold a party in order for the referral card to work. I recently had someone who used earned the credit by getting her sister to book a party. Win win for both of them!

Other booking seeds to use during your show.

The offer is so Good not even YOU can believe it!

“I can’t remember the last time they ran a special this good!”

“They must have lost their minds to run such an AWESOME Special!  We have never done anything like this before.”

“I can’t believe it myself!”

 

Immediacy Factor:  People act when they feel a sense of urgency.

Create urgency by saying things like:

“I only have a few dates left open” or  “This offer will end in 2 wks” or “ This offer is only for those who schedule their Shopping Sprees TONIGHT WITHIN 3 WKS!” or on Star Hostess nights?

 

Testimonials:  Use Client testimonials to sell the idea of booking

“I’m so glad (prior hostess) is with us tonight! ______ just had a party with me 3 weeks ago, and how much did you get in hostess credits?” (She answers) “Not only did she receive ______ credits but tonight she will receive $35 FREE just for ________(hostess name) booking her show off hers.  And last week she got 65% off an item at her first party that was held off hers. (Then you can add-” AND in 2 wks her 3rd party will be held and she will receive an additional $50 more absolutely FREE plus a FREE booking bonus item!”  “Now how many people in here wished you was ______(prior Hostess) or _______ (hostess) so that you could be earning the FREE Shopping Sprees?”

 



Judy Garey, aka the Party Plan Booking Queen, trained hundreds of distributors via company conventions and teleconferences in booking parties and hostess coaching. Her ability to book and hold unbelievable amounts of parties led her to being the top sales producer, earned her several trip promotions and invitations to serve on many leadership teams. She continues to serve the industry by providing training on understanding personality styles to increase sales, bookings, and sponsoring. You can find more information at http://www.judygarey.com

The Gambling Game

It's A Gamble
Image by MarkyBon via Flickr

Materials Needed:

Ÿ  10 – 14 Wrapped boxes or decorated envelopesŸ  4-6 small gifts

Ÿ  1 big gift

Ÿ  4-6 slips of paper on which you’ve written:  “Congratulations!  You’ve won a gift!”

Ÿ  1 slip of paper saying:  “Hurray!-You’ve won the TOP PRIZE!”

Ÿ  5-7 slips of paper which say:  “Congratulations!  You’ve won ME J”

Pre-Show Preparation:

Place one slip of paper into each box or envelope.  Tip:  Be sure to make a visual note for yourself of which holds the “Top Prize” slip.

Suggested Script:

The best time to play this game is after your show demonstration ends, but before the you begin the ordering.

“I’d like to thank you all again for coming.  I’ve had a great time tonight, so before we end the show, I think we should play one more game…..the GAMBLING GAME.  This game is designed to help our Hostess, ____________, earn all her favorite items tonight.  Participation in this game is strictly voluntary, so let me explain how it works.  Tonight I have ____ gift boxes (or decorated envelopes) with me.  Inside of ____ of these is a slip of paper saying, “Congratulations!-You’ve won a gift!”

(hold up and describe the special prize for all to see–samples, make it appealing)

“If you decide to take a chance and choose one of these boxes (or envelopes), this is what you will take home with you tonight!  Inside one of the other boxes (or envelopes), is a slip of paper that says, “Hurray!-You’ve won the TOP PRIZE!”  Now, look at what I’ll send you home with if you pick that envelope!”

(Again, Demonstrate  and describe the top prize,–basket with vibe, such as wp bullet, ladyfinger, coochy, etc or even a massage basket with massage mit/lotion-MAKE THIS ONE VERY APPEALING)

“And inside each one of the remaining boxes (or envelopes), the slip of paper says,  “Congratulations!  You’ve won ME J”  Now you can see why we call this the Gambling Game-because if you play, you’ll have to take a chance.  I’m on my honor to give you a special gift if you select that box (or envelope).  So, you’ll need to be on your honor to hold a For Your Pleasure show with me if you select one of those booking boxes (or envelopes).  So, Let’s get started….”

At this point, approach the guest who has been the most enthusiastic throughout the show.  Ask her if she would like to play and if she says “Yes”, let her select a box, but remind her NOT to open it.  Then continue around the room doing the same thing until everyone has had a chance to play.  Now, go back to the first guest and say:

(But remember your visual note for the top prize, APPROACH THE PERSON WITH THE TOP PRIZE LAST!!  If something happens and the first person you approach has the top prize and opens it, everyone else knows they will not be receiving the top prize and it will ruin the anticipation of wondering ‘Who has the top prize’)

“The name of the game has changed,  Now let’s play ‘Let’s make a deal’.  You can choose to keep you box, open it and take whatever is inside home with you.  Remember that It could be a small gift, the top prize, or an agreement to host a show with my smiling face J.  If you’re unsure of what to do, you can give the box back to me right now-unopened-say yes to holding a show, and I will bring you that very special top prize (describe big gift) the night I do your show.  By making this choice, you’re guaranteed a big gift and you’re helping your Hostess, ____________, to get her favorite items FREE!  Plus, you will also have the chance to earn your favorite items FREE.  Now what would you like to do?

If she chooses to open it, give her the gift or write her name down for booking.  As soon as you have finished going around the room with your “Let’s Make a Deal” offer, Thank the guests again and announce those booking are actually the TOP PRIZE winners because not only will they receive that big gift but they will  be earning more of their favorite items FREE while having a blast at their show!  Then ask the guest who are booking to meet you in the ordering room to claim you  as their prize by setting their date.

—-

Judy Garey, aka the Party Plan Booking Queen, trained hundreds of distributors via company conventions and teleconferences in booking parties and hostess coaching.  Her ability to book and hold unbelievable amounts of parties led her to being the top sales producer, earned her several trip promotions and invitations to serve on many leadership teams.   She continues to serve the industry by providing training on understanding personality styles to increase sales, bookings, and sponsoring.  You can find more information at http://www.judygarey.com


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*****Incentives to Promote More Bookings*****

May - Oct 2006 Calendar

Image via Wikipedia

Below are a few of my favorite Booking incentives to Book parties on the dates I want to work. Don’t forget::: You control your calendar!:

Open Date Card: Only List Dates that you prefer to work in the next 3 weeks and have them select from those dates. Great info on this from Karen Phelps. www.karenphelps.com

Calendar: This is my personal preferred method. I would only suggest this after your dates are pretty well full for 2 months in advance. Have 2 calendars:

~~1 will be your actual planner with your parties and info in it. This is your Master Calendar (if you want to stay in control of the dates you work (do parties) don’t show the calendar pages of this one.)

~~ The other is a calendar that you go through and take a pencil and scribble out dates that you are not available. I like to take a very small calendar, cut it up per month then staple it together and paper clip it to the front of the master calendar. Then when you’re booking your dates only show the month you are promoting parties in. Once they pick a date that is not scribbled off by pencil, scribble out that date on your calendar then write that hostesses info on the index card with the date she has selected then put the index card with the hostesses party date, time, name, address, and phone # behind the calendar on that paperclip. When you get home, transfer that index card info to your Master Calendar.

Star Hostess Date: *Star Hostess is where you pick 4 dates in the next 3 wks (I normally make my week nights star hostess nights to free up my weekends) you’d like to work and put stars on them. When a hostess chooses one of those dates, she is a STAR HOSTESS and will receive an additional gift or whatever bonus you’d like to add

Envelopes with your open dates on it: Go through your calendar before you leave for your show. Decide on 4-6 dates that you want to work over the next 3 weeks. Make these envelopes really pretty and put on it; Shopping Spree date: Fill in that date, then put FREE product stickers, etc on it. Pass these around the room closer to the end of the show. (Put them in a basket). Instruct your guests to write their name on the envelope they prefer and when you’ve put them on your calendar in the ordering room they can open that envelope to see what their extra FREE goodie is for that particular day.

Double Base Hostess Credits: One of My Favorite Incentives. This really gets the hostess excited about picking your particular date. I normally do this when there is a date that I really want filled. You could use if for hosting a week night party, office party, catalog party, last minute party, etc.

Balloon Incentive: Give everyone balloons when they come in but do not tell them what they are for. Trust me they will question you. Just say “it’s a surprise” with a cute smile.

At the end of the party, tell them that each balloon has a FREE gift in it. When they date their show with you tonight they can pop their balloon and see what their special gift will be when their show holds.

Judy Garey, aka the Party Plan Booking Queen, trained hundreds of distributors via company conventions and teleconferences in booking parties and hostess coaching. Her ability to book and hold unbelievable amounts of parties led her to being the top sales producer, earned her several trip promotions and invitations to serve on many leadership teams. She continues to serve the industry by providing training on understanding personality styles to increase sales, bookings, and sponsoring. You can find more information at http://www.judygarey.com

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Getting to the “Roots” of your Business–Bookings!

It’s time to put your booking caps on and think, bookings! Ok are we all in a “booking frame of mind“?

Let’s change our thinking for a moment! You can relate things that happen every day to put you in a “booking frame of mind”!

We have to start from the very beginning, where the booking begins.

For example:
Is a show actually an interview? Are you being interviewed?

Let’s see, what are things that would make a successful interview (or show)?

I pulled this from an article on how to have a successful interview, but we’re gonna change it up a tad bit.

The Interview (the show) is the pivotal and most stressful part of any job search (hostess search). Whether you are a recent college graduate (new consultant) or seasoned professional (higher levels in company), preparation is paramount to secure the job (hostess) of your dreams. Here are some tips to make your next interview (show) a success:

*First Impression
Dress For Success: Would you go to an interview looking sloppy? Sweats on? Or would you wear professional, nice casual attire that is clean, and looks good?
Hygiene: How would your hair, makeup, smell be like if you was being interviewed? I’d assume you’d agree that smelling good is great but don’t overdue it with strong perfume that gives everyone a headache.
Personality, be personable, likeable: Would you be rude? Snobby? Know it all? I’d hope not!
Confidence: How would you carry yourself? Head down droopy, half asleep? Oh no! or would you walk with your head held high with confidence knowing you’re the perfect person for the job!

*Knowledge: very powerful!
Learn as much as you can about your potential employer (hostess). Visit the premises (get to know your guests before, during, and after your presentation) Responding knowledgeably about the company (FYP and Products) during an interview (show) will make you stand above the competition.

*Practice Makes Permanent

Practice answering typical interview questions (objections, hostess program, company compensation, etc) A good Idea is to Have a friend or family member act as an interviewer (potential hostess). A better idea is to videotape the mock interviews (shows) and review them in order to hone your presentation. This practice will strengthen your confidence and make your more comfortable during the “real” interview (show)

Ask yourself this question: Who do you REALLY WORK FOR?
Yourself? Your company? The hostess?

Do you all agree that WE WORK FOR HOSTESSES???? ARE YOU BEING INTERVIEWED AT EACH SHOW? WHAT DO YOU THINK? So as you can see your guests evaluate you from the moment they meet you to the end of your presentation to see if they would like “to hire” you to be their Product Representative, just like someone from a corporate office that is interviewing you for a honorable position. And let‘s face it when a hostess holds a party with you she is paying you the highest compliment one woman can to another. She is inviting you into her home, (the very heart of her). Where everything she holds dear is at. She has invited you in to meet her family and closest friends. You should feel very honored to be there. Not only should you act like it, you should appear (dress, makeup, and actions) like you are the guest of honor. You are there because of YOU. She can order your products from any consultant or novelty shop, but she chose YOU. Remember, you are the Consultant she has chosen to work with. YOU are as important if not more so than the products that she wants to earn. It’s her House, her family and friends, her show but it’s YOUR JOB and your link to continuing success. So are you someone that you’d invite into your home? Are you positive even in the worst of situations?

Now that we’ve figured out who we work for let’s move on…………


Judy Garey, aka the Party Plan Booking Queen, trained hundreds of distributors via company conventions and teleconferences in booking parties and hostess coaching. Her ability to book and hold unbelievable amounts of parties led her to being the top sales producer, earned her several trip promotions and invitations to serve on many leadership teams. She continues to serve the industry by providing training on understanding personality styles to increase sales, bookings, and sponsoring. You can find more information at http://www.judygarey.com

9 More ideas to get Bookings

–          If your company provides samples, give these out when you talk to people about your business

–          Wear a button that says something about earning free product, having a shopping spree

–          Put a re-order sticker on every item you sell – book party, in home party, individual order

–          Referral Program

–          Call past hostesses when there is a new catalogue –offer an incentive to book

–          Post flyers around your city if you can find places that will let you

–          Donate products to local charities for raffles

–          Create a Facebook fanpage for your business – invite everyone you have an email address for

–          Network with other direct sellers – maybe trade parties

How to Fill your Calendar with Parties

How to Fill your Calendar with Parties

Step 1 – Figuring out when you can do parties

You are going to need two different calendars to do this – one for you to mark up and one for you to show to your customers.

Mark Your Version

On your version, mark any commitments that you have such as meetings, kids activities, family events or appointments that you have.  Don’t forget to mark off the days you already have parties scheduled!  Once you do this, mark off any days you do not want to do parties.  I know some people that will not do parties on Sundays but you may prefer to book off Tuesday nights.  Mark whatever is appropriate in your life.

Select Available Days

The days that remain are those that you are willing to book parties.  From here, you may want to mark off a few other things.  For instance, maybe you have 14 days that are open on your calendar, but you only want to do 4 parties (book 6 in case of cancellations).  Take 4 of those free days and mark them off.  Now you only have 10 days left for 6 potential parties, which will allow your hostess a bit of choice.

Create Booking Calendar

Next, you want to move to the calendar that your possible hostess is going to see.  Put X’s on the days that you are not available.  When your hostess is looking to book a party, she will see that you only have the 10 days left and will pick one of those.  If you have a day that you really want to do a party for whatever reason, you may want to red circle that one and offer an extra hostess reward.

Step 2 – Booking your Parties

When you go to your parties, you want to take the clean version with the unavailable dates X’ed out and the ones you really want to book marked as well.  When you have a hostess that says she wants to book, you can ask her if she has a date in mind and go from there.  If she wants a date that is already X’ed off, you have to turn her down gently and tell her that date is already booked but you have the next date available.

Book a Hot Date

If your hostess is not sure what date she wants, try offering her one of the red circled dates first.  This is to her advantage as you are offering her something extra and it books a date that you really want to have a party on.  It may cost you a few extra dollars, but you will easily make that up by having a party instead of sitting at home on the couch.

When using this method, you will have bookings on the days you want them and days off when you prefer.  It is also easier for your hostess which they will be thankful for, even if they do not thank you.

Some booking Ideas

This is a list I found online, there is no author attributed to it.

  1. Don’t have a party this evening? Down in the dumps? Get off your hump and make some phone calls! Keep calling friends, relatives, and acquaintances until you are   successful at getting a scheduled party, business interest, or a referral
  2. Grab the Friday newspaper. It always has a list of what’s going on for the weekend. Pick an event or two to attend and bring your business cards to network with.
  3. Find other party plan reps and trade parties! Have them to host one of your parties while you return the favor and host one of theirs! (i.e. Tastefully Simple, Mary Kay, etc.)
  4. Go get your nails done and whoever does your nails, hair, feet, facials whatever say “You look SO familiar have you been to one of my parties before?” they can’t help but ask what party and voila it opens a door to advertise to strangers.
  5. As you are out shopping pick up your phone act like you are talking to a hostess and act like you are telling her how much you enjoyed her party and how much FREE items she has to choose from.. (works great for Recruiting as well). Make sure your phone is really off.
  6. Consistently offer a referral discount for parties referred to you. Mention this at your parties, and mention this when you hand out your card. I offer 25% off your next order if you refer a party to
  7. You need to let everyone within 5 feet know what you do. That is called the “Five Foot Rule.” The mailman, the nail girl, the hairdresser, the bank teller, your doctor, your doctor’s office receptionist, the grocery store clerk, the ups guy, the meter reader guy, the PTA moms, your choir friends, your neighbors, your friends,
    your relatives, your past friends, your co-workers, your past co-workers, your old high school friends, you get the idea!!!
  8. When performing every day activities you need to spread the word. If you buy a lipstick at the MAC counter at Macy’s, you should hand the clerk your charge card anda business card. When you are done dining at a restaurant you should leave the waitress and the hostess your business card. Don’t be afraid to tell them what you do.
  9. Trade shows. You can get a booth at your local mall when they have events. Call your favorite mall and ask them which companies do this.
  10. Tell phone solicitors what you do. Mail your business card in with the monthly utility bills. Tell your letter carrier and your UPS guy w hat you do.