With a direct sales business, you need bookings. Without bookings, you have no business. Need help getting those bookings? These ideas should help you.
Now that you are up to date on what is happening with your company and you have your kit updated, you are ready to get bookings. Actually, you can work on getting these bookings while you wait for our new products. So how should you get your calendar booked up?
Contact prior customers
The best method to get your business running again is to contact those that you have already dealt with. You know that they are interested in the product and they may be in need of more or different product. Whether they hosted a party or attended and purchased, contact them.
“Hi Jane, its Sharon calling with XYZ company. You previously hosted a party/purchased from me. I am trying to get my business going again and I wanted to know if you needed anything or if you would be interested in hosting a party”.
You may find it beneficial to offer an incentive if they book with you. If they are not interested, you could try asking if they know anyone that they would refer you to. Do not forget to ask them if you can call them again in a few months time – this can be especially helpful if they say now is not a good time due to moving, a new baby or family stress.
Make sure that you get out there and advertise yourself. This could be ads online or putting up posters wherever you can. You may want to look for trade shows that you can get involved in and promote yourself. There are a lot of avenues available to you to advertise that do not have to cost you much or anything. See my ideas on Free Advertising Offline and Free Online Advertising.
Do not forget to promote yourself on social media. If you have a Facebook, Twitter or any other type of account, make sure that you post that you are back in business and looking for party hosts. Ask your friends to also post for you to expand the circle. You don’t know who is out there looking for your company and they see the post and contact you.
Now that you are going again, are all updated and ready to party, its important to keep your business going and growing. This can be the easiest thing to do once you start getting parties, but if you are having difficulties, do not give up. It may take a bit of time to get your business growing and busy again, but it will happen if you keep at it.
Organize your Calendar
Make sure you know when you are available for parties and when you are not. You want to be booking at least two parties at every event you do – one to replace the one you had and one to grow your business. Even if you cannot get a hostess to 100% commit to a date, if you can get them to tentatively commit and pencil that date in, chances are it will follow through. But if they tell you that they will contact you, you likely will never hear from them again.
If you called someone originally about booking a party and they were not ready at that point, make sure you put them on your list to call again. I keep a spreadsheet of all my customers and who I have called and when. If they tell me I can call again in a few months, I will make a note of call in September – new baby. Then, when I call, I can ask how the new baby is which impresses them and I am calling when they asked me too.
One of the biggest things I always tell people is to keep current on all your communications. If you have social media accounts you should be checking them on a regular basis. If you have an email account, you should be checking it at least daily. If you have voicemail, you should be returning calls within 24 hours. I have had many customers who have told me that they contacted several consultants but that I was the only one that replied. You want to be the first response as they will likely book/buy with whoever gets in touch with them first.
- Why close the direct sales party that night? (directsaleshelp.com)