Tag Archives: books

Tips for a Successful Catalogue Party

Hostess Wish List – Have your hostess create her wish list when she first decides to have her party.  Then, get the list from her and figure out the sales she needs to make in order to get that product for free.  If it takes 300 dollars, remind her it only takes 10 $30 orders or 5 $60 dollars, which depending on your product, probably is not difficult.

Guest List – There are many different lists out there that you can provide your hostess with so she remembers to talk to people.  If your company hasn’t provided one in your manual, you can create one yourself.  Just search for “guest lists” or “people to invite” and you likely will get all sorts of ideas to pass on.

Favourite Product – Have your hostess point out her favourite item to everyone that looks at a book.  Word of mouth is one of the best ways to make sales!  While she may feel a bit awkward, one of the easiest ways to do this is have her put a sticky sticking out on her favourite page, and when she hands a book off to someone; she can simply say “Do you see that sticky?  It’s on my favourite item, the X!  I have this in my house and love it!”  The sticky helps her guest to remember what it was later on as well and sales will likely increase as well.

Keep the Catalogues moving– Make sure that the hostess always has a few books out with people to look at.  This helps to keep the sales adding up so that the party will close on time with the most sales possible.

Deliver Products Yourself – Depending on where the party is, you may want to deliver the products yourself.  This way you have a chance to meet your customers and you can offer a little bit more customer service.  You can also ask if they would be okay with you calling in a few days to see if they have any questions about their products.

Offer to Make Calls – If your hostess doesn’t feel comfortable talking to some people about the products, tell her to get their phone numbers for you and you will call.  Make sure she talks to them first as you do not want to call and have them tell you they have no interest.

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Having Successful Catalogue Parties

This week the blog is going to focus on catalogue parties and what you can do make sure that your catalogue party is successful for both the hostess and yourself.   Here your hostess coaching will become even more critical so that you can help your hostess along the way!

Samples – One of the best things that you can do to be successful is to provide your hostess some samples or lend her some products to show.  Depending on the type of product that you are selling, this may be easier than said.  If you sell cosmetics, maybe you can lend her a basket of some of your best sellers; for candle sellers, leave some of the scent samplers you have; clothing, you could leave a piece or two so people can look at them to see the quality of the workman ship.  Regardless of what you sell, chances are you can find something that you can lend to your hostess.

Tools – There are some great business tools out there that you can find to assist your catalogue parties (and likely in home ones as well).  Visit a site such as The Booster or businessenhancements.com and purchase some of their supplies.  You can use these to mark items saying – earn me for free or best selling product or any other variety of things.  There are also stickers to put on the front of the book to let people know how they can pay, as this can be a tough one for people to remember.  I also have found some sticky notes that say “Like” and “Love” so you could put a love sticky on your best sellers.

Give Clear Instructions – Give your hostess a one page write up to let them know how to collect orders and specials.  I have a write up that discusses how customers can pay, who to make cheques out to, what the shipping rate is, and how to calculate taxes.  You also want to let the hostess know anything special they need to know such as how long shipping takes and how long they have to collect orders.  If you have tips to help her get more sales, you will also want to include them here.

Flyers – If your company has any flyers with the customer specials or other details, give one per catalogue, this way she can give a copy of the flyer with the catalogue and the customer is more likely to take advantage of it.  If they don’t know, they can’t use it, and that could end up being a significant amount of sales.

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Good Books for Direct Sales

I know there are a lot of people that enjoy having books to help them with their business.   I always recommend looking at the library but I find direct sales books are more specialized, so the libraries do not tend to carry them.

Otherwise, check out these books on Amazon (below are affiliate links)

Karen Phelps is a well known direct sales expert. Great information in this book.

A great book with tips from those that have been highly successful