Tag Archives: calendar

6 Tips to get Fall Hopping

Fall is here and we are entering one of the busiest times of the year for those in direct sales.  But yet some people are still facing an empty calendar.  If this is you, here are some ideas to help get people shopping and booking parties with you.

Untitled Project: FALL SALE

Untitled Project: FALL SALE (Photo credit: untitledprojects)

Product Launch

If you have a new book for the fall, or an insert to go with your main book, make sure people know about it!  Have people come to your house to check out the new product or even invite them over to help you open the box of new goodies!  If you are going to have people help you unpack, keep it to a select group (prior hostesses, biggest party hosts, or some other criteria) and offer them something special if they book a party with you before they leave.

Hostess Only Party

Have a launch at your house that is exclusive for previous hostesses and give them first pick of the days available in your calendar.  Do not forget to set hot dates where they can get an extra incentive if they book that day!

Open House

Already have your fall products?  Have an open house where everyone comes over to check out the new goodies.  Offer them an incentive if they book a party with you at that time or if they bring a guest who books or purchases.  Make sure you give them a good reason to attend!

Extra Host Incentives

Offering your past customers and hostesses an extra incentive can be a great way to book.  Maybe you have special dates in your book that are only available to them to book.  You could also upgrade the hostess gift for anyone who has a party that makes over a certain amount in sales.  If you have nothing on the books, offer an extra incentive such as a half off item for booking on one specific day!

Theme Parties

A fun idea for a party can be creating a theme.  For August, it could be a back to school party and everyone could bring school supplies to donate.  Another option in October would be an Orange and Black party for Hallowe’en.   You could have a Margarita party and have alcoholic and non-alcoholic versions and bob for apples.  There are a lot of ideas of what you could do!

Use the Phone

If none of these ideas get you parties, it is time to get on the phone.  Better yet, use the phone in conjunction with these ideas and get your calendar so full that you have to start a waiting list!

No matter what industry you are in or what you are selling now is the time to get in touch with your customers and get that calendar booked up.  With the bookings you get now, you should start filling your calendar and those parties should get your bookings that will take you from now until December.

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Four Promotional Items Your Customers Can Carry In Their Pockets

A company’s promotional products should be both meaningful and useful. These promotional products can be imprinted with your company’s logo and contact details so every time they are used by current and potential customers, you gain marketing exposure. Offered at various special events, they should serve as a reminder of the company so customers will continue coming back to do business, and they should also be gifts that customers can conveniently use with fondness and appreciation.   Promotional Items

Key chains

Custom key chains are a popular item for everyday use or for a spare set of keys at home. Few things are more obnoxious than loose keys. Promo key chains come in all sizes and designs, along with a full range of colors. A flashlight fob add-on comes in handy and can be imprinted with the company name and contact information for easy reference.

Flash drives

Computer flash drives are a terrific memento that almost everyone can use nowadays. They provide a great way to transfer information from one device to another. With your company’s logo and name imprinted on them, they will serve as a constant reminder of your generosity and thoughtfulness. Many custom flash drives come with a folding insert key that provides convenient pocket storage and carrying. Frequent usage means your company will often be remembered with appreciation.

Loyalty cards

Your company’s discount or rewards card, perhaps good for a 10-percent or 15-percent discount, will be a constant companion in your customers’ wallets. In addition to offering regular discounts, your company loyalty card could be used to offer an additional discount during special sales events and to rack up points for eventual redemption. Many large businesses like supermarkets and banks use them routinely, so customers are beginning to expect them and appreciate the companies that offer them.

Pocket calendars

Pocket calendars with attractive, colorful designs are easy to find and use in a wallet. Checking dates from time to time will give customers added exposure to your company’s contact information and keep your business in the forefront of their awareness. Plus, the calendars can become a quick reference point for future appointments and meetings. Combined with pocket planners, they can take the place of, or work in conjunction with, an electronic reminder on customers’ smart phones. Some people prefer a printed planner to the electronic version. A calendar or planner provides a convenient way to check dates, schedule appointments and record contact information. If you are going to order calendars, be sure your product is the best by using the promo product leader.

Mementos and gifts like these are inexpensive to purchase for customer giveaways. Offer them at commemorative events, company celebrations, anniversary parties and other community programs where they are sure to be a hit. Consumers tend to remember and do business with companies that give promotional gifts that include contact information as a handy reference. Get yours ordered now and start building customer loyalty.

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Riding Out the December Sales Slowdown

With December comes a slowdown in sales.  Your customers are out partying, they are doing their holiday shopping at the mall, and they cannot wait for product to come in as it may not arrive in time.   Depending on where you live and how long shipping takes will determine when the slowdown starts.   But there are plenty of activities in your direct sales business that you can work on and take advantage of in this time.

december

december (Photo credit: Chiot’s Run)

Cleanup

If you are like me, your office can get messy.  Now is a great time to tidy up and put things where they belong.  It also will make your life easier as you are trying to accomplish other activities.  You may be surprised by what you find.  You may want to clean up before you attempt anything else as you may find items you will need for other activities.

Bookkeeping

If you are a person who keeps putting their bookkeeping off, now is the time to do it.  The sooner it is done, the sooner you can get your taxes done.   Make sure to gather all your paperwork before you sit down to make life easier.  If you have kept everything organized and in one spot, it will be that much easier.

Access Supplies

Go through your supplies and determine what you need to restock on.   I always seemed to be losing pens so now is a good time to restock your party bag.  Add more order forms, catalogues or anything else that you may require.

Inventory

If you tend to have a lot of product floating around, make a list of what you have.  Consider selling it to those who need last minute gifts or ideas.  You may be amazed at how much money you have tied up in product that is just sitting around and doing nothing for you.

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I’m having a tough time controlling my calendar. Any ideas on how I can keep things running smoothly?

May - Oct 2006 Calendar

Image via Wikipedia

Ah yes, no matter what we have going on, there is never enough time in a day to get things done.  There are a few things you can do depending on what exactly the problem is.

First, start with marking you calendar with everything that is going on.  If kids have soccer every Monday at 6:30, mark that down.  If you have a monthly book club that meets the second Tuesday of every month, write that down.  If you volunteer somewhere every Saturday afternoon, make sure that is recorded.  Now you know what time of yours is already booked.

Determine what you need to get done and how much time it is going to take.  Then schedule it in.  Maybe you have nothing going on Wednesday, so you set that aside for bookkeeping and phone calls to customers.  You could set Thursday aside for delivering orders if you have any, and if you don’t have any, maybe it would be a good time to do some advertising.

Of course, life may get in the way and you will have to move some of these things.  Maybe someone wants a party on Wednesday night.  That likely isn’t an issue and you can move your bookkeeping to Sunday afternoon or somewhere else that suits you.  Don’t forget to schedule in important things though such as a date night with your significant other or time to hang out with the kids and be silly.

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Best time for a home event?

As far as I am concerned, the best time to do these events is when you have a new catalogue and new product.  This allows you to create excitement around the event by saying things such as be the first to experience our new X, it is awesome!

It also allows your customers a reason to come out – there are new things to see.  The goal is that they will come see the new X, want it, and book a party to get it free or discounted.  You may also get someone who comes out and loves everything you have, and wants it all but cannot afford it all.  You could get a new recruit.

When you do these kinds of events, they are not always all about sales, but you can offer incentives to get the sales if you want.  I see these are more of a chance to let people see what you have and get bookings from it.

*****Incentives to Promote More Bookings*****

May - Oct 2006 Calendar

Image via Wikipedia

Below are a few of my favorite Booking incentives to Book parties on the dates I want to work. Don’t forget::: You control your calendar!:

Open Date Card: Only List Dates that you prefer to work in the next 3 weeks and have them select from those dates. Great info on this from Karen Phelps. www.karenphelps.com

Calendar: This is my personal preferred method. I would only suggest this after your dates are pretty well full for 2 months in advance. Have 2 calendars:

~~1 will be your actual planner with your parties and info in it. This is your Master Calendar (if you want to stay in control of the dates you work (do parties) don’t show the calendar pages of this one.)

~~ The other is a calendar that you go through and take a pencil and scribble out dates that you are not available. I like to take a very small calendar, cut it up per month then staple it together and paper clip it to the front of the master calendar. Then when you’re booking your dates only show the month you are promoting parties in. Once they pick a date that is not scribbled off by pencil, scribble out that date on your calendar then write that hostesses info on the index card with the date she has selected then put the index card with the hostesses party date, time, name, address, and phone # behind the calendar on that paperclip. When you get home, transfer that index card info to your Master Calendar.

Star Hostess Date: *Star Hostess is where you pick 4 dates in the next 3 wks (I normally make my week nights star hostess nights to free up my weekends) you’d like to work and put stars on them. When a hostess chooses one of those dates, she is a STAR HOSTESS and will receive an additional gift or whatever bonus you’d like to add

Envelopes with your open dates on it: Go through your calendar before you leave for your show. Decide on 4-6 dates that you want to work over the next 3 weeks. Make these envelopes really pretty and put on it; Shopping Spree date: Fill in that date, then put FREE product stickers, etc on it. Pass these around the room closer to the end of the show. (Put them in a basket). Instruct your guests to write their name on the envelope they prefer and when you’ve put them on your calendar in the ordering room they can open that envelope to see what their extra FREE goodie is for that particular day.

Double Base Hostess Credits: One of My Favorite Incentives. This really gets the hostess excited about picking your particular date. I normally do this when there is a date that I really want filled. You could use if for hosting a week night party, office party, catalog party, last minute party, etc.

Balloon Incentive: Give everyone balloons when they come in but do not tell them what they are for. Trust me they will question you. Just say “it’s a surprise” with a cute smile.

At the end of the party, tell them that each balloon has a FREE gift in it. When they date their show with you tonight they can pop their balloon and see what their special gift will be when their show holds.

Judy Garey, aka the Party Plan Booking Queen, trained hundreds of distributors via company conventions and teleconferences in booking parties and hostess coaching. Her ability to book and hold unbelievable amounts of parties led her to being the top sales producer, earned her several trip promotions and invitations to serve on many leadership teams. She continues to serve the industry by providing training on understanding personality styles to increase sales, bookings, and sponsoring. You can find more information at http://www.judygarey.com

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How to Fill your Calendar with Parties

How to Fill your Calendar with Parties

Step 1 – Figuring out when you can do parties

You are going to need two different calendars to do this – one for you to mark up and one for you to show to your customers.

Mark Your Version

On your version, mark any commitments that you have such as meetings, kids activities, family events or appointments that you have.  Don’t forget to mark off the days you already have parties scheduled!  Once you do this, mark off any days you do not want to do parties.  I know some people that will not do parties on Sundays but you may prefer to book off Tuesday nights.  Mark whatever is appropriate in your life.

Select Available Days

The days that remain are those that you are willing to book parties.  From here, you may want to mark off a few other things.  For instance, maybe you have 14 days that are open on your calendar, but you only want to do 4 parties (book 6 in case of cancellations).  Take 4 of those free days and mark them off.  Now you only have 10 days left for 6 potential parties, which will allow your hostess a bit of choice.

Create Booking Calendar

Next, you want to move to the calendar that your possible hostess is going to see.  Put X’s on the days that you are not available.  When your hostess is looking to book a party, she will see that you only have the 10 days left and will pick one of those.  If you have a day that you really want to do a party for whatever reason, you may want to red circle that one and offer an extra hostess reward.

Step 2 – Booking your Parties

When you go to your parties, you want to take the clean version with the unavailable dates X’ed out and the ones you really want to book marked as well.  When you have a hostess that says she wants to book, you can ask her if she has a date in mind and go from there.  If she wants a date that is already X’ed off, you have to turn her down gently and tell her that date is already booked but you have the next date available.

Book a Hot Date

If your hostess is not sure what date she wants, try offering her one of the red circled dates first.  This is to her advantage as you are offering her something extra and it books a date that you really want to have a party on.  It may cost you a few extra dollars, but you will easily make that up by having a party instead of sitting at home on the couch.

When using this method, you will have bookings on the days you want them and days off when you prefer.  It is also easier for your hostess which they will be thankful for, even if they do not thank you.

Serving Food and Drink at a Trade Show

Any effort you put out is up to you, but when it is a small gathering, putting out a few treats can be to your advantage.

By having treats, people will stay a bit longer to have a snack and you can set some catalogues out by the seating area.  They will browse through them and may find a product that you have that they did not realize and put in an order.  They may find an item they want that is more than they can afford, and book a party so that they can get it for free.

Keep the food simple.  Treat it as a come and go home party but with two vendors instead of one.