Tag Archives: creating a direct sales website

Having a Website for your Direct Sales Business

When it comes to your direct sales business, it is a good idea to have your own website.  There are a couple of options if you are not sure what you want and like anything, each has its own benefits and disadvantages.

English: "updating the website from work&...

(Photo credit: Wikipedia)

Consultant Site

Most companies have a website that you can get through them to sell your product.  The advantage to this type of site is that it is easy to get setup and running as they have done all the work to create a professional site. You likely can customize it a bit with your own story and information.  One of the disadvantages is that this site will be very similar to every other consultant’s website so nothing will set it apart.  There may or may not be a fee for this type of website.  Find out if there are perks for having a site such as a customer newsletter or online leads.

Blog

Another option is to setup a blog.  These are popular as there are many sites where you can get one for free.  It is similar to having a journal online but you would use this space to talk about your business.  You might talk about how to use the product, how your business is going, specials that are coming up and information about the company itself.

A blog is about getting people to know you as a person and as a consultant and making them want to deal with you.  If people are choosing between consultatnts, they likely will pick the one they have gotten to know and like.

A disadvantage to using a blog is that you may have a hard time finding a setup or a style that you like.  You may not have the flexibility to set it up the way you want for a variety of reasons or have the knowledge and patience to get it working.

Website

A website is a site that does not change a lot but is more about getting information out than anything else.  A website is great if you want to have an easy way for people to find information and you don’t want to have to be updating it all the time like you do with a blog.  Of course, you could add a blog to your site or have an area for updates.

Remember though, before you set up a blog or a website, make sure you know what your company does and does not allow.  Some will let you have a site but you cannot name it after the company or sell product through it.  Others may have restrictions in how you advertise your site or represent yourself.

As with anything, if you are not sure what the rules are, contact the company and ask them.  You do not want to spend a lot of time and energy on something to find out it is not allowed.

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Your Website – 3 Important Things to Include

When it comes to your direct sales business, your website is one of the few ways that you can use to communicate with your customers 24/7.  For this reason, it is important that your site is professional and clean looking.  Most companies provide you with a site for this reason, but these sites are not always customizable websites.  That said, there are some things that need to be included on your site and you can hopefully add.

website ideas

website ideas (Photo credit: Sean MacEntee)

Contact Information

You are already putting your contact information everywhere possible, right?  Catalogues, business cards, flyers and whatever else you can get your hands on.  Your website is no different.  If your company does not already put your email address or phone number on it, you want to put that information on it somewhere.  Most consultant sites have an area that you are able to customize so use this to your full advantage.

Contact information to include:

  • Name
  • Phone Number
  • Email address
  • Facebook Site
  • Twitter Handle
  • Any other contact information you want them to have

Incentive

Why should they buy your products?  People do a lot of web browsing and find a lot of great items they want to buy, but the amount they actually spend is tiny in comparison.  How many times have you found products, put them in your online cart and abandoned them?  That isn’t even a party; that is just committing to making a purchase!  You need to convince them they want to contact you and host an event or at least purchase those items they were considering.

Value

Provide your potential customer with value when they come to your website.  If you are just using a consultant site that your company provides, this may be more difficult, but do your best.  You want these people to return to your site multiple times until they make a purchase, book a party or even join your team.  If your site is just like a million others, there is no reason for them to bookmark it and then return.

These reasons are part of why some consultants feel the need to have their own website to compliment the company’s website.  If you decide to create a separate site, make sure that it is within company’s regulations.

 

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