Why should someone shop with you instead of at their local mall or big box store as chances are they can buy a similar product for less money there?
The reason is customer service! How often do you go to the store and the clerks are doing nothing and they ignore you? Do you really want to shop there and keep them in business? Probably not. But if you found a store that was really helpful, brought you the products you wanted to see, suggested items they thought you might like and then contacted you later to see how they were working out, you would be impressed and likely would shop there again.
This is where you can excel in your direct sales business. Treat your customers how you want to be treated. If you have a favourite store, think about what they do and emulate it in your business. If you do not have a favourite store, think about how you would like to be treated and implement that into your business.
The biggest challenge is actually following through with good customer service once the person leaves your party. We have good intentions but life can get in the way and the follow up is neglected. By not following up, chances are you are leaving money on the table and your business will not grow and flourish.
Give your customers a quick call after they have received their product with a few questions. I always recommend writing them down or having a check list, as it is easy to get off track or forget what you wanted to talk about.
“Hi Sue, Its Sharon from XYZ Company. Do you have a minute or two to talk?”
“I was wondering if had gotten your order from Jane yet? You have? Great! Have you had a chance to try it out? Wonderful! What do you think of it? That is a product we just came out with and I’m trying to get feedback from people. Do you have any questions in regards to it? “
From there, you could end the call or you could try to get a booking, depending on her responses. If she starts raving about how great everything is, she likely would be receptive to hosting. If she seems rather lackluster, then you likely won’t have much luck and you will want to move on.
“Sue, I’m going to let you go in a second, but did you know that Product A is our hostess special next month and with a party you would get it for Free? Does that interest you?”
It is amazing how much business you can get with only a 2 minute follow up call. You could end up a sale, booking or even a new team member!