The best way to ensure repeat customers is to make sure the customers know you appreciate them. However, finding out whether the customers know this or not can be difficult. Sometimes they’ll let you know, sometimes they won’t.
Customer review sites make this easy; for instance, you can read real customer reviews on OpenTell.com, but even then there might not be enough information for you to gauge how they feel. Here are seven easy, and most importantly, cost effective ways of showing customer appreciation.
1. Personalize your service to them.
If you can, show a bit of personalization in the service you provide them. Leave a few kind words, or use their name on something. It doesn’t take much, and a little personalization goes a long way.
2. Check in with new customers.
Send customers a report of your service, or give them a call after they buy a product and ask how it’s working. It doesn’t take long – you could even assign the task to a subordinate – but the simple gesture lets the customers know they are respected.
3. Create a ‘wall of honor’ of your best customers.
Many restaurants do this. Including photographs of your regulars on the walls makes the place feel more personable, and goes a long way towards building loyalty.
4. Give special treatment to long time customers.
Maybe on their birthday or on a special occasion, give your best customers a one-time deal or discount of some sort. Make sure it’s understood to be a single deal, but this will help build a relationship with your customers.
5. Remember their names.
This goes a long way. You see hundreds if not thousands of people each day, but by remembering the names of as many people as you can, you inspire fierce brand loyalty. Names hold power.
6. Ask for feedback.
Ask your customers how their experience was, and ask if there is any way you can improve it for next time. Most of the time the customers will be too surprised to answer, but this can be a great way of getting first-hand feedback.
7. Go out of your way to provide amazing customer service.
Don’t let rules and policies stop you. Bend them just a tad if the situation calls for it, and make sure you provide absolutely legendary service for a customer if they need it.
Following these seven simple steps will inspire customer loyalty and show your appreciation for them in ways they’ve never before experienced.