Not everyone has what it takes to succeed in the world of sales. For every person who can make a thousand-pound sale in one phone call, there are several people who struggle to connect with customers. Learning the five things you should look for in a salesperson will help you find the right man or woman for the job.
A good salesperson is someone who is tenacious and has a never-give-up attitude. When that person hears someone say no, the individual steps things up and does whatever it takes to make a sale. This might involve offering a larger discount, showcasing the benefits of one product over another, or calling that client back on a regular basis until the customer agrees to buy.
People who are naturally friendly succeed in the retail and sales worlds more often than those who are cold or a little withdrawn. Customers want salespeople who can walk a thin line between being friendly and being a little too personable. This approach does not work for all customers, but is wonderful for many others. The salesperson has to be able to give the customer a feeling of camaraderie in a short span of time.
The sales world is a field dominated by extroverted and outgoing people, and there is no room in that world for introverts. No one can expect to make a sale without having an outgoing personality. These are the people who can make clients instantly feel comfortable. They can make small talk, remember names, make jokes, and make customers want to buy. Their comfort creates the client’s comfort, and thus they are much more likely to buy. They are also able to ask the questions that other people may shy from without a hitch in their step.
Self-starters are the people who can make decisions on their own and work away from the office. They do not need someone standing beside them or holding their hand, and they can work in an office setting or on the go. Finding these salespeople isn’t always easy, but you can use job sites to find the right applicants. Sales Vacancies and similar sites let you search job postings and find qualified people looking for jobs when you post a listing.
According to Lawrence Watkins, discipline is one of the most important skills necessary in a qualified salesperson. Watkins points out that those with discipline have the ability to follow through and make sales after others would give up. It might take twelve cold calls before finding a sale, or it might take a dozen calls before a client agrees to buy, but a disciplined worker will stick with it.
The best salespeople have a variety of skills and traits at their disposal. They never give up, they follow through with clients, and they can work in a variety of different settings. Use this list to narrow your search.
A recent college graduate from University of San Francisco, Anica loves dogs, the ocean, and anything outdoor-related. She was raised in a big family, so she’s used to putting things to a vote. Also, cartwheels are her specialty. You can connect with her here. If you need professional training resources and staffing help for sales positions, Anica recommends you check out Sales Vacancies.