While direct sales takes several important things to make successful, it all really comes back to the age old skill: Building Trust. With new technology, your ability to build trust with your clients goes far beyond your direct conversations with them. They are now one Google search away from knowing a lot more about you and your products. Are they going to see your glowing testimonials, or will they find the ravings of the one unhappy client that you’ve had in 10 years? Will they learn about your vast experience, or see deal-killing tweets about possibly making a move to a bigger company?
This new openness that the internet provides could definitely crush your business…or it could take it to a new level. Below we will go through a few “must haves” that everyone in direct sales should incorporate into their portfolio to help strengthen your business.
1) Wikipedia Page
I’m sure most people thought that #1 would “a website”. The truth is that while we will definitely mention a website on this list, a Wikipedia page is much more important. Wikipedia is arguably the strongest website in the world, which means that if you create a page for yourself it will almost definitely rank in the top 1-3 spots for your name. It also allows you to give your bio/resume as you would like it to be seen.
The best part about a Wiki page is that even if you have a common name, Wikipedia will still be stronger than the other websites that might be owned by people who share your name.
2) Digital Resume
This could be as simple as creating a free 1-2 page website on Weebly.com or Wix.com with an introduction and summary, and then a resume. The best part about an online resume is that it’s never going to be the “official” resume that you turn into employers so you can do whatever you want with it. If you’d like to showcase your portfolio, or make it visual with graphs and show how much money you’ve made for your clients.
If you are smart, you will even include additional lead forms so that you might get some leads just from people who happen to stumble onto your digital resume.
3) Social Business Pages
The biggest thing told to college students nowadays is to make your social pages “private”. Well yes, you should definitely do that…but why would you ever stop there?
Take your Facebook, Twitter, Pinterest, etc. and go ahead and make additional business pages. This can really just be another profile page for yourself but just focus it entirely on your business.
The nice thing about these pages is that when you make your personal pages “private” over time the search engines will usually display your business pages when people search for your name.
4) Public LinkedIn Page
This is something that everyone should already be doing anyway. Believe it or not, while LinkedIn usually ranks well it’s probably not ever going to be the top result for your name. However, it might usually be the first thing that people click on. Because LinkedIn is such a well-known social site, a LOT of people will skip over the first few results and skip right to your LinkedIn page. While this is just another digital resume of sorts, it will receive quite a bit of traffic.
5) Write Articles about your industry
While “Authorship” in search results has gone away, your articles still have quite a bit of strength. If your articles are published on a high quality site, with your author bio, then that’s the main thing.
After that, make sure that you are linking to your article(s) and sharing them on social media to increase that strength.
These articles let you showcase your knowledge of the field, and give you a level of credibility that most professionals in your field might not have.
Patrick King is the Search Engine Marketing Manager for Premier Laser Spa, a company with over 22 locations around the country. When he’s not managing the dozens of websites that Premier has, he is avidly exploring the ever-changing world of digital marketing.