Tag Archives: direct sales and social media

Controlling Your Personal Search Results

While direct sales takes several important things to make successful, it all really comes back to the age old skill: Building Trust. With new technology, your ability to build trust with your clients goes far beyond your direct conversations with them. They are now one Google search away from knowing a lot more about you and your products. Are they going to see your glowing testimonials, or will they find the ravings of the one unhappy client that you’ve had in 10 years? Will they learn about your vast experience, or see deal-killing tweets about possibly making a move to a bigger company?

Hebi65 / Pixabay

This new openness that the internet provides could definitely crush your business…or it could take it to a new level. Below we will go through a few “must haves” that everyone in direct sales should incorporate into their portfolio to help strengthen your business.

1)      Wikipedia Page

I’m sure most people thought that #1 would “a website”. The truth is that while we will definitely mention a website on this list, a Wikipedia page is much more important. Wikipedia is arguably the strongest website in the world, which means that if you create a page for yourself it will almost definitely rank in the top 1-3 spots for your name. It also allows you to give your bio/resume as you would like it to be seen.

The best part about a Wiki page is that even if you have a common name, Wikipedia will still be stronger than the other websites that might be owned by people who share your name.

2)      Digital Resume

This could be as simple as creating a free 1-2 page website on Weebly.com or Wix.com with an introduction and summary, and then a resume. The best part about an online resume is that it’s never going to be the “official” resume that you turn into employers so you can do whatever you want with it. If you’d like to showcase your portfolio, or make it visual with graphs and show how much money you’ve made for your clients.

If you are smart, you will even include additional lead forms so that you might get some leads just from people who happen to stumble onto your digital resume.

3)      Social Business Pages

The biggest thing told to college students nowadays is to make your social pages “private”. Well yes, you should definitely do that…but why would you ever stop there?

Take your Facebook, Twitter, Pinterest, etc. and go ahead and make additional business pages. This can really just be another profile page for yourself but just focus it entirely on your business.

The nice thing about these pages is that when you make your personal pages “private” over time the search engines will usually display your business pages when people search for your name.

4)      Public LinkedIn Page

This is something that everyone should already be doing anyway. Believe it or not, while LinkedIn usually ranks well it’s probably not ever going to be the top result for your name. However, it might usually be the first thing that people click on. Because LinkedIn is such a well-known social site, a LOT of people will skip over the first few results and skip right to your LinkedIn page. While this is just another digital resume of sorts, it will receive quite a bit of traffic.

5)      Write Articles about your industry

While “Authorship” in search results has gone away, your articles still have quite a bit of strength. If your articles are published on a high quality site, with your author bio, then that’s the main thing.

After that, make sure that you are linking to your article(s) and sharing them on social media to increase that strength.

These articles let you showcase your knowledge of the field, and give you a level of credibility that most professionals in your field might not have.

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Author Bio:

Patrick King is the Search Engine Marketing Manager for Premier Laser Spa, a company with over 22 locations around the country. When he’s not managing the dozens of websites that Premier has, he is avidly exploring the ever-changing world of digital marketing.

Effectively Using Social Media in Direct Sales

Social media is definitely one of the most powerful tools that a marketer has at their disposal, and an even better tool for direct sellers because like direct sales, start-up costs are either free or very minimal. Utilizing social media means that you have the ability to reach thousands or even millions of people at no cost. The problem is that 99% of the time, social media is being used inefficiently, and it just ends up being a waste of time.

geralt / Pixabay

So the question becomes: “How to use social media efficiently and effectively in direct sales?”

1)      Choosing the channels that are most effective for your product

One of the most common mistakes is the idea that more is always better. Many people in direct sales embrace this philosophy and think that if they scream their message through 10 social media channels instead of 1, that they will be 10 times more effective. The truth is that while using more channels isn’t always a bad thing, just using more channels for the sake of having more is definitely a bad thing.

Each social media channel has its own strengths and weaknesses, which will help you select the right social networks to use. For example, if it’s a product that you need to demonstrate or show a visual proof for (for example a guitar or instrument), then Youtube is going to be a great option. If it’s a product set like a clothing line that is constantly releasing new products, then something like Instagram is going to be a better fit.

So first, analyze the products you are selling and the market you are selling to and focus your time on the social channels that are going to produce the best results.

2)      Separate channels based on the messages you are sending

This is especially important for situations where you are trying to both sell products, and get people under you to sell products (so that you benefit from their sales as well). In situations like these, it’s important to realize that there are some people who might be interested in the products themselves but not selling, and others who might like to sell but have no desire to purchase the products.

To do this you need to split messages into separate channels based on what you are trying to accomplish. A lot people see their close friends as a pool of potential sales colleagues, so a channel like Facebook is probably better for recruiting efforts. This allows you to take channels like Twitter and Instagram that are less personal and really leverage those to make direct sales.

3)      Separate Your Personal Channels from your business channels

This is the single biggest mistake that direct sales professionals make. They spend time screaming on their social media channels about other companies, or idiot drivers they see on the road, or general bad experiences…and then they try to post about their products. There is absolutely nothing wrong with venting or posting personal feelings or experiences on social media, that’s one of the reasons it’s there. But if you want to be a highly effective direct sales professional, then every post, photo, video, etc. has got to be about building the brand in some way. There just isn’t room for personal posts mixed in with business posts. You will alienate people, lose followers and attention to the brand, and ultimately just waste your time.

These aren’t brilliant points that dive into the deepest depths of social media, or that will let you sell a million products this year just using these tips. However, these are mistakes that most people in direct sales make on a daily basis. If you can simply inject these 3 principles into your social media strategies, your direct sales business will definitely be more efficient and more effective than it is now.

Author Bio

Patrick King is a Search Engine Marketing Manager for Premier Laser Spa. In addition to that, he is a highly respected business consultant who works heavily with direct sales professionals in developing their start-ups and taking their companies to the next level.

Using Social Media to Promote your Direct Sales Business

Everyone is using some form of social media these days whether it is Facebook, Twitter, LinkedIn or some other forum.  Google has launched their own version and there are likely to be other competitors to join in the fun.  Like anything else, to keep your business growing and moving forward, you need to embrace these trends as well.

Social Media Outposts

Social Media Outposts (Photo credit: the tartanpodcast)

Facebook

There is a wide variety of things that you can do on here.  You can create a business page (which is preferred) or you can create a personal page for your business.  You can use your own personal page with occasional blurbs about your business if you do not want multiple accounts; just make sure it’s a good mix of information.  Facebook allows you to share pictures, links and pretty much anything else you want.

Twitter

This site tends to be more about conversation, as it is like constant status updates.  You have 140 characters to post a comment, observation, etc and people reply back.  You can get some pretty good conversations going on and I have seen some interesting debates happen – it’s amazing what you can say in 140 characters when you want to.    It is still possible to share pictures, links and other information but it is harder to find historical items, like what Jane said yesterday AM if she posts a lot of information.

LinkedIn

Personally, I am not on this site so I cannot tell you much about it.  From what I hear, it is more about networking sites and there are more professionals on it.  I have heard of people making good contacts and it being a good option for them, so it does not hurt to try it out.

Google Plus

Google Plus has been around for a while now and many people have embraced it.  Some people prefer this site to sites such as Facebook as it is a bit more user friendly.  That said, I have not done a lot with this site so I cannot tell you much about it.  If you have a Gmail account, it easily integrates with it which saves you a lot of time and effort in setup.

There are many different social media sites out there that are nowhere near the size of these sites so you do not hear of them.  These tend to be more specialized but those that spend their time there tend to stay longer due to more common interests.  If you try searching for your industry and social network, you may find some of them.

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Spread The Word With These 5 Awesome Marketing Tools

It’s no secret that the new frontiers of marketing are composed of a digital landscape. With this in mind the social media era has revolutionized the way we listen, converse, market, and analyze. Technological innovations have created limitless avenues and here are 5 of the coolest tools out there to help you compose your marketing attack plan:

Computers Monitor

Computers Monitor (Photo credit: yum9me)

1.    SocialMention

Totally free, this incredible search tool runs a virtual fishing net across the web to scoop up every time your keywords are referenced. SocialMention cuts out the fat and provides you with real-time research on just exactly what’s being said. This service also provides statistics about sentiments, keywords, and top users so you can monitor your audience with ease.

2.    HootSuite

Between Facebook, Twitter, YouTube, or LinkedIn profiles managing your social media can quickly become a full-time job. HootSuite simplifies life by creating a dashboard that puts all these resources in one place, allowing the administrator to flip effortlessly between tabs, schedule automated posts, and observe relative effectiveness. If you’re using more than two platforms, this is a must-have to manage your social media as well as gather social media metrics for future campaigns.

3.    Klout

It’s easy to become obsessed with this innovative influence measurer. Klout assigns you a 1-100 score that is a comprehensive figure signifying the reach of your influence, telling you where it’s strongest, and indicating who’s influencing you. Companies using Klout are provided tools to monitor their audience and really track their effectiveness of social media marketing.

4.    Agora Pulse

Lots of social media marketing tools provide advanced statistics and moderation helps, but Agora Pulse simplifies and expands by building your business fully customizable Facebook apps. Mobile-friendly websites are one thing, but providing your market with an convenient, centralized app to track your presence on their device. This is essential because, as any marketing director can tell you, having as much information on your target audience as you can is essential to effective campaigns.

5.    SparkNode

In the modern world it is essential that every respectable business have an official and optimized website. Sparknode.com is a leader on this front, offering VPS (single server) hosting and top-tier Cloud hosting at affordable rates. Hosting your server has never been easier with new cloud based hosting opportunities!

It’s an exciting era for entrepreneurs, and promoting your product, service, or brand has never been easier. Be sure to tap into these incredible resources as you expand your reach.

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3 Tools to Keep Your Social Media Updated

Everyone is busy these days and that is especially true of the direct seller.  If you are trying to make an income, especially one to support a family, then chances are you are scheduling all sorts of events and parties and social media is something that goes to the background for when you have time.  Thankfully, with a little bit of pre-planning and work, you can have social media working for you when you are not able to.

English: YOKOSUKA, Japan (Nov. 24, 2009) Chief...

English: YOKOSUKA, Japan (Nov. 24, 2009) (Photo credit: Wikipedia)

There are many different programs out there that can help you with your social media efforts:  Facebook, Twitter, LinkedIn, Google+ and others.  Each program may not include all the various social media platforms but they include enough that you will have a presence.

HootSuiteHootsuite is a program that runs on the web which means you have to log in to the website.  Youc an set up a variety of different social media and different notifications.  I have mine setup for Facebook, Facebook pages and Twitter.   I can check my activity for those locations and see private messages as well.  You can interact and anything else you may need to do via this program and avoid logging into the applications themselves.    You can set updates to post at a defined time in the future so you do not need to remember yourself.  The free application has a limit of five different profiles but if you require more, you can pay for more access.

http://hootsuite.com/

TweetDeck – I am not as familiar with this program as I am with Hootsuite.  It does much of the same thing but it is a program that you download onto your computer instead of going onto the Internet.   Again, you can set what information you follow and see and you can pre-schedule updates.    It is also free to use.

http://tweetdeck.com/

Bufferapp – This is another web based program but it works a bit differently.  You cannot interact on this but instead, you can use it to pre-schedule your updates.  On the free plan, you can only schedule 10 items at a time which may be plenty if you are only posting an update every few days.  And quite honestly, you probably don’t need more than that.

http://bufferapp.com/

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Promote Events with Twitter

Twitter has become a powerful tool over the years for businesses. Contacting colleagues, talking to customers, answering questions – it’s all right there at your fingertips.

Twitter

Twitter (Photo credit: Wikipedia)

One aspect of Twitter that’s sometimes ignored is the ability to promote your events. Sure, you tweet about them from time to time, but they can easily get lost in the hustle and bustle of the daily grind. To really take it to the next step, use the following tips.

Hashtags

Hashtags are keywords tagged with the “#” sign on Twitter. By creating a Hashtag around your event, you make it easy for others to track info, news, and conversations about your event.  Make it something specific yet simple for the best results. #meetinginsanfranciscoforbrainstorming may be detailed but it’s way too long – go for #SFbrainstorm so people have room to add their thoughts.

Twitter Tools

Tweetvite  – Tweetvite allows you to create invitations for events you’re hosting through Twitter. There’s no sign-up-you register with your Twitter account. Tweetvite offers step-by-step instructions on creating your tweetvite, allows for customization of colors and themes, and even allows you to add your own pictures or video. You then publish your invitation, which  makes it live so other people can view it and RSVP. It also can be found in the listing of Tweetups on the site.

TweetMyEvents  – TweetMyEvents is a real-time event sharing platform for Twitter. It allows you to create an event and then tweet it. Events can then be retweeted by viewers to help increase your exposure. TweetMyEvents also has a real-time tracking counter so you can monitor your page and see how many people have retweeted your event. You can also search for events directly on TweetMyEvents.

Event Tools

Eventbrite – Eventbrite allows you to create a customized online event registration page, and includes the ability for professional ticketing and to sell the tickets directly from your website. As far as promoting the event goes, Eventbrite lets you leverage search engines, use email marketing, create custom contact lists, and offers 1-click integration with a variety of social networks including Facebook and Twitter.

Meetup – Meetup allows you to find or create a meetup group around an event. It’s a very simple interface to use and allows you to connect with friends, fans, and followers on social networking sites such as Twitter and Facebook. 

Other Ideas: 

Tweet Your Press Release – One of the easiest ways to get the word out about your event is to tweet the event’s press release using the event hashtag mentioned at the beginning of the post. This way users get the whole idea of the event instead of having to search through old posts to find out where the event is and other details.

TwitPic – Don’t forget to follow up to the event by posting pictures of it using TwitPic. TwitPic is a tool that allows you to take a photo and then upload it directly to Twitter. Anyone following you on Twitter will see your Tweet and then click the link to view the photo.

mickieBy Mickie Kennedy, founder of eReleases, the online leader in affordable PR distribution since 1998.   Download a free copy of The PR Checklist, a must-read 24-point list of Press Release Dos and Don’ts.  Follow eReleases on Facebook and Twitter.

 

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Social Media and Search Rankings: Keywords Are Your Friend!

You’re probably aware of how companies go to great lengths to appear on the first page of Google’s search results. High rankings usually mean increased traffic and better sales. Social sites like Facebook, Twitter, and even LinkedIn are also great places to be noticed. Keywords — a tried and tested SEO element — are becoming an important part of social networking.

keyword blueprint

keyword blueprint (Photo credit: SocialMediaScience)

Optimizing a website with keywords and phrases helps search engine algorithms rank it. While significant for companies, individuals can also take advantage of keywords when starting a business or looking for a job. Companies have gone the distance to optimizing their websites, even hiring an SEO company to maximize success.

Can a Profile Be Search Optimized?

Major social sites are increasingly being used to find information on companies, for example by HR departments to vet candidates, and to search for experts in different fields. In effect, their search functions are often used in a similar way to larger search engines. As such, you need to decide which words will best optimize your profile.

The individual site can make all the difference in the keywords. On professional networking sites like LinkedIn, industry terms and job positions are better listed in their full form. You may, however, get away with abbreviating words and giving the actual product more priority on Facebook. Study the tone of the site, the competition, and the keywords most associated with your type of company before proceeding.

Is There a Smart Way to Add Keywords?

Most social media sites offer you a chance to write summaries, headlines, and status updates. All are excellent opportunities to include keywords; the ideal word in a headline, for example, will make your profile more visible on the social site and Google at the same time. Any chance you get to provide a description, like with a summary, is an opportunity to steam ahead of the competition.

Photos, a common thread with most social networks, are another focal point for profile optimization. When you write a caption, including keywords can help search algorithms index your profile. Plus, most people cannot resist looking at images and reading their captions, which enables you to hone in on your social media marketing. In addition, don’t forget about the words you place in status updates; getting this right can put you at the top of the search results.

When Keywords Are Not Your Friend

Basically the same rules apply to optimizing a website as a social media profile, as far as keyword stuffing and other questionable SEO tactics are concerned. Use your phrase too many times and in an unnatural way and the rankings will likely suffer. The search engine powers that be will strip your high rankings title, or eliminate your profile from any search queries.

Do your research and don’t jump into things too quickly. A good profile takes time anyway, so you can get a start on things while social media picks up steam as a marketing tool. Begin planning your strategy for Facebook, Twitter, LinkedIn, and even Google+ now and once the competition discovers the benefits, you’ll be ahead of the game.

Byline: Carly is an aspiring writer who currently works for a SEO company. She’s passionate about everything related to marketing, specifically Internet marketing. In her spare time she loves writing about anything and everything. She loves that blogging allows her to share her writing with people all over the world.

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The Importance Of Marketing Via Social Media

Marketing through social media networking is one of the most strategic, and not to mention the easiest methods to advertise your business, products or services. The fact that advertising through social media doesn’t cost you anything encourages many businesses to develop and grow rapidly. Some of the most popular and commonly used social media sites are Facebook, Twitter, Google Plus and LinkedIn. These sites are generally intended for social networking, but because of the great amount of generated traffic, entrepreneurs have discovered an effective way of marketing without spending extra.

Why Most Entrepreneurs Choose Social Media Marketing

These days, social media sites are the most preferred option by marketers compared to other marketing methods because of many factors. For one, it is the most effective marketing strategy because millions of people log into social media sites to communicate with one another. Using social networking to brings your product or service to more people in a shorter time. It is faster and a lot more convenient and cost-effective than advertising via traditional media.

Another great advantage is the fact that marketing though social media provides international exposure to your products and services. Anyone in the world with an internet access can access detailed information about what you offer and can therefore be a potential client. Moreover, the feedback and comments from other users will help you evaluate what you offer. With Facebook, a great way to promote something is when people “like” what you offer. These are some of the important reasons why most businesses choose to market via social networking sites.

There are many more improvements and innovations that are incorporated to these social media networking sites which make it easier and more fun for users to spread the word about their product or service. Different applications can be embedded in your page to improve your networking strategies. You can join a group of people with the same interests to discuss relevant topics. You can build a fan base for your product and service. One significant improvement in Tweeter is the launch of their international SMS tweeting services.

Investing in Video Marketing Campaigns

Another strategy that greatly improves the effectiveness of your marketing campaign is making videos and uploading them on video sites like YouTube, Metacafe, DailyMotion and Vimeo. Video marketing is a potent promotional method that doesn’t cost much and appeals a lot better to your potential customers than texts and images.

A lot of people would opt to watch videos that to read texts. Even if your video is a bit longer, your audience is less likely to get bored compared to reading a promotional article. Video marketing helps the viewers understand more about the product and service that you offer by including audio and moving images. It’s ideal for any success-driven online marketer to apply this strategy combined with social network marketing to significantly boost client base and sales.

Needless to say, social networking and video sharing websites are highly powerful marketing tools to get your product and service known by millions of people in a relatively short time.

John Domingo, a certified bookworm, is an expert in promotional products used for both marketing and personal reasons. He is employed by Branders.com  as their official blogger to write about topics like personalized office gifts. This versatile lad is also a competitive swimmer, painter, and arts enthusiast.

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Social Media

There is a good chance that you are using your Facebook or Twitter to promote your business. But is it working for you or do you need to figure out how to use these methods better?   Maybe you haven’t started using them but would like to be but are not sure how to get started.  Here are a variety of posts on different social media platforms.  Most of these were guest posts as I do not know a lot about social media myself but am always trying to learn.   

General

Will Social Media help my Direct Sale Business?

Using Social Media to Promote your Direct Sales Business

Where Social Media Lets You Stand Between Your Business and Customers

Social Media Marketing and Direct Selling: 3 Fast Ways to the Young Consumer’s Heart

 

Facebook

Based on what I see, Facebook is the most used social media platform out there.  If you are not on there and promoting yourself, what is holding you back?

Creating a Facebook Fanpage for Direct Sales

Using Facebook to Promote your Business

Twitter

Twitter can be a little intimidating and has scared of many people but if you use it properly, you can do quite well with it.

Twitter and Direct Sales

Other

There are so many different platforms out there that it can be hard to keep track of them all.  Here are a few other ones out there that people have written about.  Check them out and see if you think they can be helpful for you.

Interesting Pinterest Marketing Campaigns

Why Instagram is Great for Your Business

Using BizBrag to Promote Your BusinessAre there other social media platforms you are interested in learning about?  If so, let me know and I will see what I can do about getting you information.
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Embrace the Craze of Social Media

The Impact: Like it or not, undeniable is the fact that the impact of social media on the lives of the ordinary have gone crazy and huge past few years.On one hand, where the personal life is often shamelessly going public, the world of economy is constantly being rewarded on its own respective terms. It is amazing to learn how a huge number of the population is utilizing the platform of social media to built and sustain a decent career for their own selves as well as many others.

Youth and Social Media: Every day more and more number of new apps for social media are making their ways into the world of Internet, and the youth are getting amazing opportunities to explore it in all possible ways. Social media is informative with ‘n’ number of educational sites; it allows the fresh mind to speak of new ideas, get feedback for the same, often ending up to be productive; and of course most importantly, social media means cheap connectivity across the globe.

Social Media Week 2012 SP

Social Media Week 2012 SP (Photo credit: Fora do Eixo)

Social Work and Social Media: Not just money making, social media is being actively used as a social platform to endorse various non-profit organizations who aim in the development of a nation.

Social Media as the Voice of Crowd: Be it about sharing fresh ideas or forming opinion about some cause, social media is being a medium to involve large number of voices at the same time. When one person has something to say to the higher authority of some organization or nation, it might not be heard. On the other hand, social media, by involving many voices to speak for the same cause generally becomes very difficult to avoid.

Senior Citizen and Social Media: Social media is crawling in the lives of senior citizens these days. It is not a surprise that the craze for social media is more amongst the younger generation because this lot have grown up in the world of growing technology. They have always been very comfortable with the same. But as days are passing more and more number of senior citizens, mostly retired ones are finding social media interesting. They are learning with patience to deal with technology so that they may also get the taste of it, to be able to stay in touch with people and family to be more precise.

Social Media Often Faster than television Media: Be it a sudden natural calamity or a man made one, we often get to know about it even before the news channels brings it out to us. A Facebook post from a random somebody, a tweet in Twitter or any other site alike does the trick! This, while it often leads to a distorted version of the news causing distorted opinion or panic, often also ends up being more authentic at times.

Social Media Exists: Every thing has their respective merits and demerits and social media is no exception. One can choose to like it or not, avoiding is just not a possibility.

About the author: Rebecca is a blogger by profession. She loves writing, reading and travelling. She contributes to Juan Domingo Cordero Venezuela

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