Yes! Of course I am going to say Yes you should have a WordPress site for your direct sales business. I am a firm believer that self hosted WordPress is the best system that you can use to build your website. I realize that most direct sales businesses offer you a company website, but they do not offer the flexibility that your own site offers.
WordPress (Photo credit: Adriano Gasparri)
With a WordPress site you can create great capture pages, blogs, sales pages, squeeze pages, and more. You can even create a nice little “community” type website for your team. It can be completely private like a membership website and you can do it relatively easily once you learn about all that WordPress can do.
Of course if you are not interested in learning how to build a site on your own there is another reason why WordPress is perfect; It is easy to find someone to build it for you at a price you can afford. It is such a commonly used platform that you can find someone to build your site with all the bells and whistles that you need without spending 10,000 dollars.
In fact for well under $1000 dollars you can have a wonderful site that does what you need if you use WordPress and use their free plug ins, and use free templates. You can even do it yourself for far less than that. I’m not kidding about this. Take a look at our Business Directory and you will find someone who can help you.
Alternatively just ask around. If you know someone who has a site you like, ask them who did it, and ask them how much it cost. You might be surprised!
This blog is just celebrating its 3rd anniversary and it has been a roller coaster.
Like any blog, I started out strong with multiple posts a day to get it rolling and get content up quickly. I kept up daily posts for the first six months and then started to slow down but averaged a post every other day in 2011. In 2012, I slowed down a bit more and posted every 2.5ish days (147 in 2012 vs 174 in 2011). But in 2013, I slowed down and actually took a break for several months allowing my posts to recycle themselves on the blog but with the occasional fresh post or a new guest post. In about October 2013, I came back to posting on a three times a week schedule which is what I have planned to maintain.
I am hoping to stay on the three posts a week plan for 2014. It does get difficult to continually come up with topics to write about though. I have been trying to get more guest posts to help with that and ones that deal more with social media as that is not a strong point for me. My own direct sales business is not doing a lot (of my own doing) which also makes it more difficult to come up with topics as I am not seeing what people are dealing with.
If you are reading this, and you have topics you want to see addressed, please let me know. There is a contact form on here, don’t be scared to use it! I have had a few people contact me with questions which have ultimately made their way into blog posts.
The end of 2012 also saw the creation of 5 books on direct sales being sold through Kindle and Amazon. To date, I have sold 43 books with the most popular being “The Business End of Direct Sales – Accounting and Taxes (Direct Sales Help)” selling 26 copies. While that is not a lot, I am happy as I was not sure how these books would do and if anyone would buy them. I had planned on making a book with all five books combined but it never happened. Maybe in 2014.
A blog does not promote itself, so you need to learn how. This is a list of some of the more popular items, but is definitely not a full list.
So you have started a blog for your direct sales business, you’ve got some create content on it, but you have no one reading. It is time to start promoting your blog. There are many different things that you can do – some are free, some will cost money. Start with one or two that appeal to you, see what kind of results you get, and then branch out on more.
Submit Your Site: Find as many directories as you can to submit your blog to. Visit some sites directly such as Google, Yahoo and the other large engines and submit your site to them directly.
Network: Participate in discussions on various networking groups and make sure to include your link in your signature. Many of these forums do not allow advertising, but if they do, make sure to promote your link there too. These can be forums that are local to you, that target your ideal market, or other forums about promoting your business.
Comments: Visit other blogs and leave comments. Quite often you are able to leave your own URL on those sites as part of your posting profile. You should not type it into your comment as it may then be viewed as spam.
Pay Per Click:Use pay per click advertising to drive traffic to your blog. Do your research when choosing to use this method as the money can add up quickly if you target the right niche.
Links:Create links to other blogs within your posts if someone is better at explaining a topic or you feel they have information already posted that your readers would like to know. You may want to add some of these blogs to your list of blogs you recommend and have a link to.
Freebie: Offer a freebie to people if they come to your site and subscribe to your blog. This could be several blog posts put together to make an e-book or it could be something different. The content should still be relevant to what your blog is about.
Social Media: Have your blog post to different social media sites and make sure that the URL is in your profile on these sites.
Write Articles: Write articles for sites such as Ezines where you are able to have a resource box that can point to your blog. This helps to establish you as an expert and people will click on the link to find out more on the topic.
Guest Posts: Write guest posts for other blogs or other people’s newsletters. They will likely give you a link with a bit of info about yourself where you can include your link.
Business Supplies: Make sure that your blog address is on any business supplies you give out. This includes business cards, letterhead, and other printed material. If you create digital documents, this information should be included as well.
Optimize your Blog: If you do not know how, hire someone to assist you with search engine pptimization or learn it yourself. This will help the search engines find you easier and faster.
While this is only an inkling of the different methods of promoting your direct sales blog, it is a start if you are lost and do not know what to do. As you work on promotion, chances are you will learn of other methods that may work better for you. It doesn’t hurt to try them out.