Confidence is of paramount importance when it comes to making sales. You not only have to convince people that you’re confident in what you’re saying but also what you’re selling. The best salespeople are able to convince people to buy products that they don’t even particularly like or need, simply by using persuasive powers and personality, whether it’s hard or soft selling.
If you’re suffering from a lack of confidence or you want to appear more confident in your day to day role in sales, here are 7 simple tips:
- Look the part: The way you look speaks volumes in sales as research indicates that we as humans form an immediate snap judgement of others within seconds of setting our eyes on them. It’s important to dress professionally and to look smart and clean. Take care to present yourself well, keep your hair and facial hair trimmed and stick to outfits that are appropriate for the scenario; you don’t have to wear a tuxedo every day, but if you have an important meeting, it’s essential to dress appropriately and opt for a smart ensemble.
- Smile: Smiling enables you to build bridges with others instantly and it can really have a positive impact on the way people perceive you, as well as helping to break the ice and settle any nerves. If you’re not confident with your smile and you feel that it holds you back, it may be worth thinking about having cosmetic dental treatment. Faster, straighter smiles can be achieved through discreet braces, such as Damon Braces. Nowadays, treatment is more affordable than ever before and even an hour in the dental chair can make an amazing difference to your image, as well as your confidence.
- Be prepared: If you are well-prepared for a presentation, a sales pitch or a meeting, you will feel more confident and less anxious. Take time to go through your presentation, read it aloud and have a think about how you would answer potentially tricky questions.
- Maintain good posture: Your posture has a significant influence on the way you portray yourself. Keep your back straight and your shoulders back, hold your head high and relax; this will make you look and feel more confident. Avoid slouching or hunching your back and shoulders, as this can make you look disinterested or shy.
- Talk slowly and assertively: Take your time when going through a presentation or answering questions. Talk slowly and clearly and add intonation and enthusiasm to make what you are saying sound more interesting.
- Think positively: You can be your own worst enemy when it comes to confidence, so give yourself a break, focus on the positives and do your best; that’s all you can do. If a pitch doesn’t go well, it’s probably not the end of the world and you can learn from the negatives; try not to beat yourself up and set goals to improve on areas that are not quite right in the future.
- Don’t be afraid to inject some personality: Many people in sales are outgoing, driven and ambitious and you shouldn’t feel afraid to inject personality into the work you do. In many cases, it’s a matter of standing out from the crowd and making people believe in you and what you are selling, so be confident and energetic, think outside the box and believe in yourself