Everyone is using some form of social media these days whether it is Facebook, Twitter, LinkedIn or some other forum. Google has launched their own version and there are likely to be other competitors to join in the fun. Like anything else, to keep your business growing and moving forward, you need to embrace these trends as well.
There is a wide variety of things that you can do on here. You can create a business page (which is preferred) or you can create a personal page for your business. You can use your own personal page with occasional blurbs about your business if you do not want multiple accounts; just make sure it’s a good mix of information. Facebook allows you to share pictures, links and pretty much anything else you want.
This site tends to be more about conversation, as it is like constant status updates. You have 140 characters to post a comment, observation, etc and people reply back. You can get some pretty good conversations going on and I have seen some interesting debates happen – it’s amazing what you can say in 140 characters when you want to. It is still possible to share pictures, links and other information but it is harder to find historical items, like what Jane said yesterday AM if she posts a lot of information.
Personally, I am not on this site so I cannot tell you much about it. From what I hear, it is more about networking sites and there are more professionals on it. I have heard of people making good contacts and it being a good option for them, so it does not hurt to try it out.
Google Plus has been around for a while now and many people have embraced it. Some people prefer this site to sites such as Facebook as it is a bit more user friendly. That said, I have not done a lot with this site so I cannot tell you much about it. If you have a Gmail account, it easily integrates with it which saves you a lot of time and effort in setup.
There are many different social media sites out there that are nowhere near the size of these sites so you do not hear of them. These tend to be more specialized but those that spend their time there tend to stay longer due to more common interests. If you try searching for your industry and social network, you may find some of them.