Tag Archives: direct sales marketing

Why 3rd Party Marketing Can Be Just The Thing Your Business Needs

Every business owner runs out of ideas for marketing at some time. When this happens, calling in the cavalry is the only thing to do. In this case the cavalry are 3rd party marketing specialists! When you a hire a 3rd party marketing firm, you get access to expertise across a wide marketing base; marketing consultants can manage projects, build strategies and help your business with product management skills. These marketing firms can help your business get to where you want it to go by doing the following:   ID-100206876

Bridge Budget Gaps

Small businesses usually can’t afford to hire a team of marketing experts; if they did this, they would have to sacrifice operational goals. Every business owner knows that it is important to stay on budget while growing their business, so many of them never put together enough money for a marketing campaign; this leaves their business in a state of limbo where growth is stalled.

When you hire a 3rd party marketing team, you get inexpensive access to a team of dedicated professionals. Contract marketers are hired to help you build marketing campaigns; they are a lot less expensive than hiring a full-time team, so you have a chance to stay in budget and grow your business at the same time.

A New Creative Approach

In a small business, thought processes can get stale. When you work with a contract team, they help your marketing department think outside of the box without depleting your budget. It’s always nice to have a team of professionals come in and look at your efforts with fresh eyes; they may be able to think of a marketing angle that you had never thought of before.

For example, a contract team or company can give your business a fresh perspective and extra creative energy. With experience in everything from property management to dentistry these 3rd party companies can help any niche and oftentimes an outside source can be sure to get those creative juices flowing for your staff with different takes on how to generate quality leads.

Leads

Generating leads that turn into profit are a challenge for any business. Business owners often hire 3rd party marketing consultants to get leads for their marketing department and this should be no different for you. If you use a contractor, you can call them in when you need leads as this allows your marketing team to work at their own pace. You never have to worry about overwhelming your team and can keep a steady stream of leads coming in.

Reduce Overhead

When you hire someone new, you have to deal with insurance, training, benefits and the hiring process; this is time-consuming and expensive. Contract marketers save your company money. You can call a 3rd party marketing firm to have them send someone over quickly; you don’t have to worry about training them or hiring them full-time.

Lots of savvy business owners make use of 3rd party marketing firms as they can profit from outsourcing their marketing by giving them the ability to concentrate on important aspects of their operations like production, sales and management. They do this to increase profits and save resources; if you can’t afford to hire a team of experts, then hiring contract marketers will help your business grow.

—-

Meghan Belnap is a freelance writer who enjoys spending time with her family. She also enjoys being in the outdoors and exploring new opportunities whenever they arise as well as researching new topics to expand her horizons. You can often find her buried in a good book or out looking for an adventure. Meghan highly recommends using a company like DentalMarketing.net for your 3rd party marketing needs.

 

Leveraging Social Media and Other Marketing Mediums

There are more marketing channels available to small companies than ever before. These range from the tried-and-true broadcast channels to more experimental online approaches. The good news for start-ups and small companies is that it is more affordable than ever before to launch a well-calculated marketing campaign with serious potential. The bad news – if there is any – must be that competition is fierce. Actually, that’s an understatement. ‘Cutthroat’ is probably more apt.

Leveraging Technology

Leveraging Technology (Photo credit: giulia.forsythe)

For those hoping to capitalize on new marketing possibilities, we are going to review a few of the major marketing channels that are open to start-ups and small businesses. We’ll start with a section on social marketing and take it from there:

Social Media
This is the big one that everyone is anxious to master at the moment. Social media is free (though you are certainly welcome to pay the piper for more, better targeted exposure). Furthermore, a person can’t help but suspect that – if they play it right – a strong social media presence could completely reinvent their company image. This suspicion isn’t completely unfounded, though it certainly takes a best-case scenario approach to social media marketing.

If you want to get ahead on social media platforms, you either need to hire a guru or become one. Posts on the platform need to be regular and compelling, and meaningful engagement with fans, friends and followers must be the core objective. It’s easy to talk about successful social media strategies in a forum like this, but actually turning those talks into actionable strategy is complicated. In other words: hire an agency to do this for your company.

Broadcast
What started with radio waves gave way to television and, in this age, a string of YouTube-like websites. Broadcast marketing still has a strong (if changing) role to play. Just understand that purchasing advertising time on television – or even on the radio, for that matter – probably costs more than you would have assumed. This isn’t meant to suggest that it’s overpriced or to be avoided. However, do be advised purchasing broadcast time is only worthwhile if you are willing to invest a great deal more in high production values. That’s when you really start getting your money’s worth.

Brick and Mortar
Long before there was social media – or even broadcast television, for that matter – there was good, old-fashioned brick and mortar marketing. Giving away freebies and sending a crier out into the public square never disappeared from common practice; furthermore, it’s had a strong resurgence of late. As people spend more time absorbed in their digital lives – tweeting, texting, surfing, watching and otherwise feeling like a slave to the screen – it has actually become refreshing to be engaged in the real world.

This is where brick and mortar marketing has a strong advantage. When you pass out wrist bands, promotional pens and similar items, you are literally setting yourself apart from the digital competition. The items you distribute possess a ‘realness’ quality that interaction in the digital realm lacks entirely. You’re likely to be surprised how much you can accomplish these days by distributing promotional freebies.

Print
Print ads are rapidly being supplanted by a more ephemeral online equivalent. Of course, newspapers and magazines still sell ad space. The problem is that fewer people are reading print publications in general. This is especially true of those who own tablet computers and e-readers. Of course, those people are still reading news and articles; they’re just doing it from portable screens rather than from pieces of paper. To that end, many companies are taking out digitized ‘print ads’ that are displayed on e-readers and news-reading sites.

Author Bio:

Brianna Flierl is a writer for Dynamic Gift in Australia, one of the country’s most reliable providers of promotional items. By visiting their website, people can browse through their selection of promotional pens and more.

Enhanced by Zemanta

Talking the Talk: Six Musts When Trying to Reach New Prospective Clients

To thrive among stiff competition, your business needs to always be reaching out to new prospects and winning them over. There are several good methods that should be incorporated into your regular marketing efforts.   billboard-advertisement

Stop Promoting to Anyone

Promoting to anybody with a pulse often wastes marketing dollars. Realize that everyone that sees your message is not going to be a customer. Develop an ideal customer profile of people that truly have a need or desire for what you sell. Adjust your marketing to focus on this target group.

Educate Prospects

People are often hesitant to buy when they are not familiar with your company or products. Provide prospects with lots of detailed information about the benefits and uses of your products and services. The more someone knows about your company’s offerings, the more they will know whether your services apply to them or if what you have to offer is really something they want.

Get Customer Reviews

Ask your current customers to write reviews. Customer reviews are a powerful way to attract new customers. People often read reviews first to discover all the pros and cons about a company’s products or services. Existing customers can provide unique insights that are helpful in this regard.

Establish a Relationship

Offer an online newsletter and encourage prospects to sign up. Use this opportunity to build trust by providing beneficial information about your company and products. When they like you, they will turn in to buyers. This also creates customer loyalty because they will actually feel like they are a part of something.

Give Away Free Stuff

A favorite business marketing strategy is to give away free promotional products to customers and prospects. Each item you distribute can be customized with your logo, and may also include a short tagline along with your contact details such as your URL or phone number. Choose popular items such as custom laptop bags by HALO that are useful and portable.  Promotional products are a wonderful form of marketing in that they will remain in circulation for years, making them an extremely effective and cost-efficient form of advertising.

Trade shows are ideal for giving away free stuff. People’s eyes light up when they receive gifts like HALO branded solutions promotional bags. Everywhere their bag goes, it will be seen by countless new prospects. Your business will get lots of effective advertising from these types of highquality products.

Cater to Their Desires

Know what potential customers really want when they seek out companies like yours. Successful selling involves figuring out what people want and then giving it to them. Conduct market analyses to find out what products and services are likely to attract customers to your business.

Check out your most successful competitors and see what they offer. Find ways to put a unique twist on your offerings to stand out from the crowd.

In order keep business flowing in any economy, it is essential to market to prospects in ways that turn them into loyal customers. Use proven marketing strategies like these to spread brand awareness and increase sales.

Enhanced by Zemanta

Spread The Word With These 5 Awesome Marketing Tools

It’s no secret that the new frontiers of marketing are composed of a digital landscape. With this in mind the social media era has revolutionized the way we listen, converse, market, and analyze. Technological innovations have created limitless avenues and here are 5 of the coolest tools out there to help you compose your marketing attack plan:

Computers Monitor

Computers Monitor (Photo credit: yum9me)

1.    SocialMention

Totally free, this incredible search tool runs a virtual fishing net across the web to scoop up every time your keywords are referenced. SocialMention cuts out the fat and provides you with real-time research on just exactly what’s being said. This service also provides statistics about sentiments, keywords, and top users so you can monitor your audience with ease.

2.    HootSuite

Between Facebook, Twitter, YouTube, or LinkedIn profiles managing your social media can quickly become a full-time job. HootSuite simplifies life by creating a dashboard that puts all these resources in one place, allowing the administrator to flip effortlessly between tabs, schedule automated posts, and observe relative effectiveness. If you’re using more than two platforms, this is a must-have to manage your social media as well as gather social media metrics for future campaigns.

3.    Klout

It’s easy to become obsessed with this innovative influence measurer. Klout assigns you a 1-100 score that is a comprehensive figure signifying the reach of your influence, telling you where it’s strongest, and indicating who’s influencing you. Companies using Klout are provided tools to monitor their audience and really track their effectiveness of social media marketing.

4.    Agora Pulse

Lots of social media marketing tools provide advanced statistics and moderation helps, but Agora Pulse simplifies and expands by building your business fully customizable Facebook apps. Mobile-friendly websites are one thing, but providing your market with an convenient, centralized app to track your presence on their device. This is essential because, as any marketing director can tell you, having as much information on your target audience as you can is essential to effective campaigns.

5.    SparkNode

In the modern world it is essential that every respectable business have an official and optimized website. Sparknode.com is a leader on this front, offering VPS (single server) hosting and top-tier Cloud hosting at affordable rates. Hosting your server has never been easier with new cloud based hosting opportunities!

It’s an exciting era for entrepreneurs, and promoting your product, service, or brand has never been easier. Be sure to tap into these incredible resources as you expand your reach.

Enhanced by Zemanta

Generating new business with online marketing: How

Online marketing has emerged out as an indispensible tool for generating new business. In today’s cut throat competition, it has become mandatory to advertise your business online. The moment you build your business website, you set forth a profit target or revenue which you look forward to generate from your business site. It is required to clearly communicate to your prospective customers about your business along with enlisting the different benefits of procuring your products. Besides, you need to monitor your business including the revenues which your business has generated. The following are ways of generating new business with the help of online marketing.


Define your business goals

Before you device any online marketing strategy for your new business, you need to set your business goals and objectives. To be specific, you can categorize you goals as general goals and online marketing goals. The former would help you in understanding the amount of money you want to make every month along with working out the number of leads you want to achieve and lastly the profit you look ahead to make. Whereas in your online marketing goals, you need to set a target of generating the number of leads from your website along with the estimating the amount of money you look ahead to invest per lead along and the total money you want to spend through other ways of lead generation.

Optimize your website

This is among the most important step when you talk about generating new business with online marketing. You need to optimize your site as per your exact requirements. You are supposed to make your value plan extremely clear over each and every page of your website, so that when visitors come there, they simply understand what they have found out. This step would require a couple of things starting with a competent website design. Your site should be easy to navigate, competent enough to cater the right message instantly along with addressing the needs of your prospective customers. In terms of marketing this is known as designing for a persona.

Secondly, your site should have a proper call to action backed by a clear business proposition since without that the action call will simply not work. Take your visitors to pages where you have exact information which your prospective clients are looking out for. Thirdly, you need to check the competition of your niche area over the web. You need to search out keywords which match your business. This will help you in search engine optimization and other forms of internet marketing like Adwords and PPC. Lastly, you require a proper SEO strategy for your websites so that when your prospective clients search products or service related to your business; your site should come over the top at different search results.

Content marketing

The best way to attract your prospective clients is to via content marketing. With content marketing you can help in rendering information to your visitors in various forms including newsletter, articles, PRs, reports, books, etc. The best way is to create a blog showcasing your business and the products or service you deal with. This can pull good traffic towards your blog or website and thus can help you in getting new business. In this way, effective content marketing pulls your prospective clients and convince them to produce products from you.

Social media

Today, social media sites like Facebook, Twitter and Google Plus have become more than networking sites. Here, the online marketers use several marketing tools to promote their brands. There are many opportunities to promote your business over these platforms. All you need to do is to exploit these opportunities and pull good traffic towards your business site or blogs. People coming towards your site could be then converted into your clients thus giving your new business.

Wrapping up

Today, the online marketing has become an integral method of attracting new customers and making business profits. If you are interested in using this method, the above steps could certainly help you in generating new business with online marketing. Hence online marketing is not just a tool but could be called as a key to success.

About The author: Margaret Jules is an internet marketer/blogger. She loves travelling, meeting new peoples and SEO Services. These days she is working on feature that is related to SEO Morpheus that has affected due to recent Google and penguin update.

Enhanced by Zemanta

Social Media Marketing and Direct Selling: 3 Fast Ways to the Young Consumer’s Heart

Young consumers, especially those that are in college, are pros when it comes to using social media. Maybe that’s why so many marketing experts struggle with attracting these young shoppers online—it’s their turf and they’re unfazed by more traditional marketing techniques such as an excessive amount of promotional-sounding statues or tweets.  It may be a little harder to “woo” them if you will, but it is most certainly possible.  To learn a few easy ways that you can build up your “young” client list, try some of these tips below.

Young Teenagers Playing Guitar Band of Youth

Be Transparent

The younger generation really appreciates transparency—they don’t want to feel like they’re getting duped or feel like someone is trying to run a scam on them. If you’re upfront and honest about what your mission is (i.e. what you’re selling) then your Facebook business page will most likely get more “likes.” *Notice how we said Facebook business page. You should not promote your products on your personal page. That’s a huge no-no. Keep the entities separate.

It’s also important to mention that transparency on a business page will help you get rid of people that have no interest in buying your products—you don’t want to waste your time with disinterested people anyway.  While transparency is appreciated, that doesn’t mean that you should sound like a walking pitch, which leads us to our next tip—

Build Relationships

Young consumers aren’t really keen on “bots”—businesses that just sound too promotional and write statues and updates that exclusively sound like a salesman robot. It’s ok to sound like a real human being and try to encourage threads and conversations by posting statuses that are a little less formal. You can even try to insert some humor when appropriate—young consumers like funny statuses a lot. Just like in the off-line world, building relationships with clients is key. So sounding a bit more personable and striking up a conversation with a potential buyer can be super beneficial.

Offer Incentives

While typically direct sellers are the ones who receive incentives if they meet certain goals, you can also offer your young consumers “incentives” as well. Research shows that young consumers are more willing to follow someone on Twitter for example if they see that there is something in it for them. While you may not have the authority to offer coupons or discounts for adding you on Twitter, you can get a little creative and have “contests”—like the 100th person to re-tweet you can win a free sample for example— or you can offer some exclusive “tips” on how to use the product you’re selling.

This is a guest post by Pepper Givens from http://www.onlinecolleges.net/
Enhanced by Zemanta

Digital Marketing How To

a chart to describe the search engine market

Image via Wikipedia

This is a guest post by Lily

Because the field of digital marketing is still so new, many businesses find that it can be tempting to become overzealous in their online marketing strategy. Here are several misconceptions about how online marketing can promote your business, and ideas for what you should do instead.

1) SEO

What not to do:

When it comes to SEO, the list of “what not to do” might very well be longer than the list of “what to do!” Because Google and other search engines are constantly working to improve the algorithm they use in their searches, many old SEO tricks are becoming outdated day by day.

These search engines are much smarter than you think! Today, search engines can determine the “authority” of pages that are linking to other pages, which makes buying paid links and using other cheap methods to spread your business’ URL around less effective. Many of the SEO programs you can purchase for your business employ these tactics, which could end up penalizing your business and destroying your search engine rankings in the long run.

Similarly, while “keyword stuffing” was once believed to be a useful method of improving your business’ rankings, search engines have become too smart for this as well. In order to effectively use SEO for your business, you will have to keep track of how search engine algorithms are changing and keep your website up to date.

What to do instead:

The answer is truly quite simple: make your website as useful to your customers as possible, because search engines know the difference! Rankings are being determined more and more by usefulness of content, relevancy to the user, and whether or not the user had a good experience on that site.

Yes, search engines can now determine all of these things. The lesson here? Work on improving your business in general and the experience that your customers have with you, and simply try to keep your website consistent with these good business practices. Keep your content as up to date and informative as possible. This way, the high rankings will happen naturally.

2) Facebook

What not to do:

Using a Facebook page for your business is still a brand new concept to most business owners, and therefore it can be easy to abuse it. First of all, don’t use a personal profile for your business – they created the page feature for a reason.

Once you create a Facebook page, don’t ignore it! Make sure all the content is filled out so your users know how to reach you, or at least access your website. Lastly, don’t become overenthusiastic while logged into your business’ Facebook page. Keep it professional and in line with your business’ customer service standards.

What to do instead:

Keep your customers informed about your Facebook page and encourage them to “like” it. This is essentially the same as having an email list, except many users now check their Facebook profiles more often than their email addresses.

Update your Facebook page whenever there is a new development with your business.

If something noteworthy happens at your business that you would like the public to know, a Facebook page is the perfect place to talk about it.

Conduct surveys and take advantage of the other useful resources provided by Facebook specifically for businesses.

3) Twitter

What not to do:

There is an art to using, and not abusing, your business’ Twitter account. Instead of “tweeting” every single time something happens at your business, try to keep your posts relevant and interesting. Don’t use hashtags after every other word in your tweet – this just makes your tweets incomprehensible. Hashtags actually serve little to no function on twitter unless the word or phrase you are hashtagging is already trending or is something that people would definitely search for.

What to do instead:

Tweet about recent blog posts or recent developments at your business.

Interact with your followers. When people message you on Twitter, always respond enthusiastically. This is an extremely useful method of cultivating good relationships with new and existing customers and expanding your customer base to new areas.

Lily is a blog writer for Entrust Cash Advance, a trusted merchant cash advance company.

Enhanced by Zemanta