The Internet can be a great source for recruits. Many people have successfully built their direct sales business by using the Internet for both sales and sponsoring.
One thing you have to remember is that email is impersonal, and easy to ignore. You will get inquiries, and not necessarily many sign ups. Try and get phone numbers for follow up if at all possible.
Look for places with free advertising – Some companies do not allow you to pay for online advertising. Write up ads either based on info from your company website, or from your own head. If you are using your own head, make sure to verify your information from the company website though if it is a more factual advertisement. Make sure you check the terms of the classified site you are using, as some are very fast to delete your ads if they feels they are against the terms.
You can get bogged down with finding free places to advertise. Try and find sites that are popular and people around you have heard of. The more eyes that see your ad, the more likely you will get a response. If you aren’t sure of what a good site might be, ask friends and family what sites they use when looking for something.
Disclaimer: If you are doing any online promotion, you need to make sure you get online at least once or twice a day to check emails. The Internet world is a fast one, and if you don’t respond quickly, they will find someone else or lose interest.
Message Boards/Yahoo Groups:
There are a lot of these out there, and a person could spend days on them. When you are on message boards to recruit, there are a few pieces of advice to follow. Get onto the site, introduce yourself, and get involved. Don’t just post your business, post in the chatter threads – ask questions, get known. Make sure you check out their advertising policies. Some boards only allow you to advertise in certain folders, or on certain days of the week.
Social networking Sites:
Do you have a profile on Facebook/MySpace or any of the other popular sites? If not, you should have one. If you already have a profile, then create a fanpage. This is a great place to post when there are promotions, monthly specials – both sales and recruit, and any other information. On a fanpage, you can keep all the information strictly about your business. On a regular profile, you should have both personal and business, you don’t want to sound like an ad only and have people ignore you.
Nowadays a business must have an Internet presence, but they can also use it to their advantage to advertise and build their business.